Deal Flow 9/29/09

Vizio has agreed to a new sponsorship deal in which it will serve as executive producer for a new show on Fox Sports Net called "Vizio's Profiles." Best Buy entered into a seven-year sponsorship agreement with the Minnesota Twins, in which it will supply more than 625 custom viewing monitors at Target Field. Interstate Brands has partnered with Dreamworks on the "Hostess® Halloween Instant Wi...

Miami Heat Will Have A Presenting Sponsor Next Season

The Miami Heat have entered into a multi-year partnership with Assist-Card, a travelers’ insurance company that offers extensive assistance for international travel. The major component of its sponsorship of the HEAT introduces Assist-Card as the presenting sponsor for the 2009-10 Heat season—the first time in franchise history that the team has had a presenting sponsor for a pre-season and reg...

London 2012 Lands UPS

London 2012 has signed UPS as an official tier two sponsor. The Atlanta-based company will manage all logistics and transportation around the Games. "UPS is committed to helping London make these Games an unparalleled success and it's a great honor to be entrusted again with such a tremendous responsibility," said Dan Brutto, president of UPS International. UPS has been a logistics provider...

Coca-Cola Won't Refill Football League

Coca-Cola and The Football League have decided against renewing their title sponsorship valued at approximately £6m a year, as the deal expires at the end of this season. Coca-Cola was reportedly looking to pay a similar amount to past years while The Football League was seeking a fee increase to the partnership, which began in 2004. According to the Daily Mail: "Coca-Cola will be looking to...

Can Brands Truly "Own" Content In Traditional Media Channels?

Yesterday we mentioned a deal between Vizio and Fox Sports Net that will allow the LCD-maker to "executive produce" a new show for Fox Sports Net stations called "Vizio's Profiles." Vizio's Profiles will provide in-depth looks at professional football's biggest stars in a 30-minute weekly show airing on all Fox Sports Network stations. The first episode, debuting Oct. 2, will profile Green Ba...

Challenging The Idea of Category Exclusivity

You know the old adage: A job worth doing is worth doing well. When it comes to spending money on sponsorship, this isn’t always the case. Case in point - and for proof - this week’s Sports Sponsorship Symposium. As usual, there is talk about how we need better ROI and measurement, media is not enough any more, yadda, yadda, yadda. How many years in a row are we going to hear these compla...

Sports Sponsorship Symposium - Day 1

Kathleen Hessert of Sports Media Challenge and the SBJ staff have been keeping up with all of the insights from Day 1 at the Relay Sports Sponsorship Symposium. The main takeaway from today looks to be, not surprisingly, that sponsors are moving away from brand sponsorship and towards a greater focus on quantitative accountability against pre-determined metrics, in some cases needing to explo...

Deal Flow 9/30/09

The New Jersey Nets have signed 10 new sponsors heading into the season including Mars, Zappos.com, LTJ Arthur, MetroPCS, CURE Auto Insurance, Electronics Expo, the Fontainebleau Miami Beach, Hotelplanner.com, Lucky Strike Lanes and Pirate's Booty snack food Navistar has renewed its title sponsorship of the LPGA event in Prattville, Alabama. AirTran Airways announced today that it has become...

Small Price, Big Sponsorship Return?

As sponsorship evolves to more complex forms of assets, modeling and measurement, many local sponsorships are still pretty cut and dry. But that doesn't mean they don't work according to a piece penned by Joyce Rosenberg of the AP today. She says: On football and soccer fields across the nation, small business owners are taking advantage of a huge marketing opportunity: sponsoring local spor...

MMA Sponsorship Primer

Mixed Martial Arts, along with the UFC, has exploded over the past couple of years and mainstream sponsors are starting to take notice. Jordan McCreery of MMAAdNet and Magnetic Marketing Associates is going to catch us up on the intricacies of the business side of MMA through a regular series of posts starting today. What is Mixed Martial Arts? When some people hear about the sport of MMA ...