Vikes to Play at Mall of America Field

The Minnesota Vikings today announced that they will play all games through 2012 at Mall of America Field at Hubert H. Humphrey Metrodome. “Branding the field as Mall of America Field represents an opportunity to share our name and image with an even larger nationwide audience,” said Maureen Bausch, executive vice president of business development at Mall of America. “It also connects two t...

Will Live Local Sports Present A New Sponsorship Opp Online?

Streaming live local events, not big enough to be covered by traditional broadcast mediums, sounds like a great idea. The question, is there a logical business model to support it? YourSports.com thinks so and they'll be re-launching their site with a new model in mind: crowdfunding. In doing so, they hope to "eliminate the away game." Crowdfunding is where fans finance the production o...

Deal Flow 10/01/09

State Farm has renewed its title sponsorship of the LPGA event in Springfield, Illinois, through 2011. SUBWAY announced a multi-platform partnership with NBC Sports that will enable the brand to engage with consumers during marquee sporting events such as NHL, NFL and the U.S. Figure Skating Championships broadcasts. SpongeTech will become an official sponsor of the Miami Dolphins and wil...

Activation Tactic: Gillette's 'G' Moment

Is your organization looking to create an out-of-the-box viral marketing campaign? Are you looking for new ways to leverage social media to drive interest in NASCAR? Gillette recently released one of the most creative viral pieces that the NASCAR world has seen to date. The clip, which was completely digitally produced, features three (3) Young Guns - Carl Edwards, Kasey Kahne, and Kyle Busc...

Sponsorships Boost Grocery Store Spirit

"It’s game time — in the grocery aisles," Joyce Smith writes in today's Kansas City Star. In Kansas City, she notes that grocery stores like Hy-Vee and Price Chopper are competing harder than ever to show community spirit through sponsorships, and in doing so crossing paths at every turn. Hy-Vee, which earlier this year wrested the Chiefs sponsorship title away from Price Chopper, is po...

Property of the Week: Pure Pop 2009

This November, Pure Pop 2009 is bringing to New York's iconic venue, Webster Hall, a musical showcase where unsigned record artists will have the once-in-a-lifetime opportunity to perform in front of top entertainment executives. Attendees include A&R/marketing professionals from Disney, Universal, Sony, Jive, Nickelodeon, Atlantic, MTV, and other labels and management companies. Pure P...

Samsung Out As Title @ Torrey Pines

According to a GolfChannel.com report, Samsung will not be back next year as title sponsor of the LPGA's World Championship held at Torrey Pines. IMG Golf is "optimistic" that it will be able to replace Samsung before next year’s event. Last week, Anheuser-Busch said they would not renew their title sponsorship of the Michelob Ultra Open while Navistar said this week they would renew thei...

New Gameplans For NCAA Football

With every week passing Fall weekend, we're getting closer to bowl season - a month long parade of commercial sponsors from Citi to the San Diego Credit Union. With 34 bowl games, there's plenty of opportunities available for interested title sponsors (of which there are 28 secured at last count). However, some sponsors are finding (or creating) new ways to tie into the rabid spirit of college...

Deal Flow 10/02/09

The Los Angeles Kings are ending their sponsorship of the Downtown On Ice rink at Pershing Square after 10 years and instead, sponsor a new, temporary rink at L.A. Live. Kohler Rental Power will again provide electrical needs, air conditioning and mobile restroom needs for the PGA Tour Presidents Cup golf tournament. NASA is sponsoring a waste limitation management and recycling design ch...

D'Oh! - DoH to Sponsor The Simpsons

Britain's Department of Health is spending $1 million to sponsor episodes of The Simpsons, as part of its Change4Life campaign, under the tagline "Supporting the Simpsons: sometimes." The DoH will sponsor new episodes of the show through Christmas, in which Homer & Co. will start out with the traditional assortment of pizza, beer and doughnuts, which will be replaced throughout the show with...