With Clock Ticking, Omega Re-ups Olympics

Omega, whose official Olympic timekeeping legacy dates back to the Los Angeles Games in 1932, has renewed its International Olympic Committee sponsorship which will extend the deal through the 2020 Olympic Games. The announcement means Omega will continue as the Official Timekeeper of the Olympic Games, bringing its relationship with the Olympic Movement to a total of 29 Olympic Games. D...

Activation Tactic: Coach for the Day

Are you looking for new ways to leverage athlete endorsers? Are you looking to create a captivating promotional campaign targeted at young adults? Powerade has teamed up with Carolina Panthers WR Steve Smith to create an offer for high school football players to win the chance to have Smith coach their football team for a day. The promotional site - http://powerade-coachfortheday.com - was...

Did Blackberry's U2 Deal Expand Appeal?

Shares of Research in Motion sunk 15% today after Blackberry's parent company forecasted weaker than expected third-quarter sales projections and indicated it may cut prices on some products. Heading into the Q3 Blackberry will continue to invest in integrated marketing campaigns, in an effort to expand product appeal and go toe-to-toe with the likes of Palm and Apple for mainstream marketsh...

Sports, Sponsorships, & Social Media

Sports Media Challenge CEO, Kathleen Hessert interviewed Tim McGhee, AT&T’s Executive Director of Corporate Sponsorships, about how their brand approaches sport sponsorships with social media in mind. Following is the transcript of yesterday's twitterview. [Note: The interview was conducted over the phone and translated into 140 characters for distribution on the Twitter platform. Please...

MLS&E Turns Another Hat Trick

Canada's largest retailer and e-tailer of consumer electronics, Future Shop, and Maple Leaf Sports & Entertainment today announced that Future Shop will be the Official Consumer Electronics Retailer of the Toronto Maple Leafs (NHL), Toronto Raptors (NBA) and Toronto Marlies (AHL) sports teams. Already a sponsor of MLSE's soccer club, Toronto FC, Future Shop deepens its commitment just before th...

Deal Flow 9/25/09

Omega has renewed its International Olympic Committee sponsorship which will extend the deal through the 2020 Olympic Games. Future Shop and Maple Leaf Sports & Entertainment today announced that Future Shop will be the Official Consumer Electronics Retailer of the Toronto Maple Leafs (NHL), Toronto Raptors (NBA) and Toronto Marlies (AHL). JetBlue Airways announced it is again the present...

Like a Good Sponsor..

On Friday, Lionsgate's documentary More Than a Game will be released in select theaters, sponsored by State Farm. The film tells the story of Lebron James' high school team and their remarkable journey from Akron, Ohio, to the national high school championship. A new commercial, “Memories,” is currently airing on TV, online and in theaters nationwide. “State Farm is always looking for inn...

Gillette Launches Sports Razor with Matt Ryan

Next up for P&G's NFL locker room products: razors. Gillette today is launching a new campaign with Atlanta Falcons QB Matt Ryan to support the latest entry into the Gillette Fusion razor family -- the Gillette Fusion MVP. "Matt Ryan is one of the NFL's rising stars and his performance on and off the field makes him a perfect fit for Gillette," said Michelle Potorski, Associate Marketing Di...

In Olympic bidding, everything's a competition... even getting there

Tonight "hundred of supporters" including "Chicago 2016 committee members, supporters, athletes, media, staff and others," will board a Boeing 747, which is decorated with the Chicago 2016 logo. United Airlines is supplying the charter flight as an official sponsor of the Chicago 2016 Olympic bid. "As Chicago's hometown airline and official airline of the US Olympic and Paralympic Teams, U...

IMG Boss, Ted Forstmann, Talks Shop

Ted Forstmann, Chairman and CEO of IMG, sat down with the BBC in a fascinating interview for Hard Talk last Friday. Go watch the full video interview here. In case you don't have 25 mins to watch the full thing, we pulled a few interesting tidbits from Forstmann... "The earnings are four times higher than when we bought it and I think it has terrific prospects. I did pay a lot relative t...