The Grascals Take Mobil Delvac on Tour

With 100 shows slated around the country over the next 12 months, award winning bluegrass band, The Grascals, plan to put a lot of miles on their bus. Unveiled at a Bluegrass Music Awards event today, Mobile Delvac, a division of Exxon Mobil, will accompany The Grascals for the ride. The band's bus will be powered by Mobil Delvac 1300 Super 15w-40, a high performance brand of heavy duty die...

UFC finally paying off for Xyience?

There have been a lot of reports lately about how the UFC's explosion in popularity is opening new distribution doors for one of its biggest sponsors, Xyience and it's flagship product Xenergy. The long documented history behind Xyience and the UFC is not a simple one of sponsor and property. In 2007, Xyience signed a $15 million sponsorship agreement with the UFC. In January 2008, the...

Bwin and Real Madrid Renew Shirt Deal

Bwin and Real Madrid Football Club today announced the extension of their sponsorship agreement until the 2012-2013 season. "We are proud to sponsor the greatest football club in the world. bwin and Real Madrid are linked by much more than just a sponsorship commitment lasting several years." Manfred Bodner, Co-CEO of bwin said. "A huge passion for football and for sports in general are jus...

Deal Flow 9/26/09-9/28-09

Degree Men announced it has entered into a multi-year partnership with Soccer United Marketing (SUM), making Degree Men the Official Antiperspirant/Deodorant of the Mexican National Team (MNT) and Major League Soccer. Real Madrid has extended its shirt sponsorship with Bwin through 2013. Mobile Delvac, a division of Exxon Mobil, will sponsor bluegrass band, The Grascals, on their upcoming...

Corporate sponsorship as trust-builder

When you enter Nancy Gilboy's office at the International Visitors Council of Philadelphia, a big poster reminds you of something that's easy to forget in our increasingly electronic universe: "Face-to-face is better than fax-to-fax." This operational value is an important element of IVC's work: to "welcome a stranger, send home a friend." Building trust is implicit in IVC's mission. When yo...

What do a ballet and moving company have in common?

It sounds like the start to a good joke, but instead it's Boston's newest sponsorship - The Boston Ballet and The Gentle Giant Moving Company. Boston area moving company, Gentle Giant, has been named the preferred moving company of Boston Ballet. Boston Ballet selected Gentle Giant Moving Company for the exclusive sponsorship in conjunction with its move to its new performance home, the re...

Making Moola Off Real Madrid's New Deal

Sponsorship ROI isn't supposed to be a gamble, but in this case it seems it may be. Yesterday we wrote about Bwin's renewal of its shirt deal with Real Madrid through 2013. We didn't have many details at the time (financials included), but this one did pique our interest. According to this website, Bwin is offering bettors the opportunity to place a unique wager on Real Madrid winning ...

Breaking Down the Bids: Who's Backing Who

3 days and counting... crunch time. The giving is done, for now, so we figured we'd take a look at the corporate anatomy of a bid. Chicago, which has projected unparalleled corporate sponsorship in its bid, leads the pack in number of supporters listed on their website by no insignificant margin. Click on each of the cities below to see their full list of partners. Tokyo - 17 - Comp...

Deal Flow 9/29/09

Vizio has agreed to a new sponsorship deal in which it will serve as executive producer for a new show on Fox Sports Net called "Vizio's Profiles." Best Buy entered into a seven-year sponsorship agreement with the Minnesota Twins, in which it will supply more than 625 custom viewing monitors at Target Field. Interstate Brands has partnered with Dreamworks on the "Hostess® Halloween Instan...

Miami Heat Will Have A Presenting Sponsor Next Season

The Miami Heat have entered into a multi-year partnership with Assist-Card, a travelers’ insurance company that offers extensive assistance for international travel. The major component of its sponsorship of the HEAT introduces Assist-Card as the presenting sponsor for the 2009-10 Heat season—the first time in franchise history that the team has had a presenting sponsor for a pre-season and reg...