Breaking Down the '16 Bids

There are many factors that play into the Olympic bidding process. Some will even tell you that "commercial appeal," such as a city's ability to draw lucrative sponsorship and broadcasting rights packages, shouldn't even enter into the equation. Most, however believe that it does. That it must, to make the games a financially viability. With that in mind, here's Reuters' sponsorship breakdow...

Deal Flow 9/24/09

The apparel company, Weatherproof, will become the official “temperature sponsor” of Giants Stadium. Brooks Sports, in an exclusive and multi-year deal, will become the official footwear and apparel partner of the Rock ‘n’ Roll Marathon Series. The Big Ten Conference and Britten, Inc entered into a multi-year agreement in which Britten will become the official signage company of the Big Ten...

With Clock Ticking, Omega Re-ups Olympics

Omega, whose official Olympic timekeeping legacy dates back to the Los Angeles Games in 1932, has renewed its International Olympic Committee sponsorship which will extend the deal through the 2020 Olympic Games. The announcement means Omega will continue as the Official Timekeeper of the Olympic Games, bringing its relationship with the Olympic Movement to a total of 29 Olympic Games. Durin...

Activation Tactic: Coach for the Day

Are you looking for new ways to leverage athlete endorsers? Are you looking to create a captivating promotional campaign targeted at young adults? Powerade has teamed up with Carolina Panthers WR Steve Smith to create an offer for high school football players to win the chance to have Smith coach their football team for a day. The promotional site - http://powerade-coachfortheday.com - was bu...

Did Blackberry's U2 Deal Expand Appeal?

Shares of Research in Motion sunk 15% today after Blackberry's parent company forecasted weaker than expected third-quarter sales projections and indicated it may cut prices on some products. Heading into the Q3 Blackberry will continue to invest in integrated marketing campaigns, in an effort to expand product appeal and go toe-to-toe with the likes of Palm and Apple for mainstream marketshar...

Sports, Sponsorships, & Social Media

Sports Media Challenge CEO, Kathleen Hessert interviewed Tim McGhee, AT&T’s Executive Director of Corporate Sponsorships, about how their brand approaches sport sponsorships with social media in mind. Following is the transcript of yesterday's twitterview. [Note: The interview was conducted over the phone and translated into 140 characters for distribution on the Twitter platform. Pleas...

MLS&E Turns Another Hat Trick

Canada's largest retailer and e-tailer of consumer electronics, Future Shop, and Maple Leaf Sports & Entertainment today announced that Future Shop will be the Official Consumer Electronics Retailer of the Toronto Maple Leafs (NHL), Toronto Raptors (NBA) and Toronto Marlies (AHL) sports teams. Already a sponsor of MLSE's soccer club, Toronto FC, Future Shop deepens its commitment just befor...

Deal Flow 9/25/09

Omega has renewed its International Olympic Committee sponsorship which will extend the deal through the 2020 Olympic Games. Future Shop and Maple Leaf Sports & Entertainment today announced that Future Shop will be the Official Consumer Electronics Retailer of the Toronto Maple Leafs (NHL), Toronto Raptors (NBA) and Toronto Marlies (AHL). JetBlue Airways announced it is again the present...

Like a Good Sponsor..

On Friday, Lionsgate's documentary More Than a Game will be released in select theaters, sponsored by State Farm. The film tells the story of Lebron James' high school team and their remarkable journey from Akron, Ohio, to the national high school championship. A new commercial, “Memories,” is currently airing on TV, online and in theaters nationwide. “State Farm is always looking for innov...

Gillette Launches Sports Razor with Matt Ryan

Next up for P&G's NFL locker room products: razors. Gillette today is launching a new campaign with Atlanta Falcons QB Matt Ryan to support the latest entry into the Gillette Fusion razor family -- the Gillette Fusion MVP. "Matt Ryan is one of the NFL's rising stars and his performance on and off the field makes him a perfect fit for Gillette," said Michelle Potorski, Associate Marketing ...