Airline Teams Up With Golf Club Manufacturer To Court Business Travelers

If you're a golf fan flying Southwest Airlines later today, you may see some familiar faces among your in-flight crew. Adams Golf's team of PGA Tour endorsers will be trading places with Southwest employees today making boarding announcements, unloading baggages and according to this blog post even guiding aircraft on the tarmac. It's all part of an innovative new brand partnership between the ...

Tutoring Co Finds Creative Way To Promote Test Prep

Online tutoring company, The Tutor Crowd, recently came up with a brilliant and somewhat hilarious way to get the word out about its test prep services. Working with brand activation agency, Arc London, the firm is going around London and spell-checking graffiti. The corrections are of course accompanied by a subtle sticker promoting the smart-thinking test prep company's website. Check out som...

Nike Creates A Stir With New Tiger Ad

On the heels of Tiger Woods' Arnold Palmer Invitational win yesterday and his return to the number one ranking, Nike has released this social media ad drawing more than 300 comments in less than 24 hours on Facebook. Some found the Nike ad to be controversial, while others applauded the brand for sticking by its man. Thoughts?

Here's The Campaign That Was Just Crowned Best UK Sponsorship Of 2012

British media company, Sky, took home three awards at last night's Hollis Sponsorship Awards, including Sponsorship of the Year for its partnership with British Cycling. Each March, for the past 19 years, the Hollis Sponsorship Awards has come together to honor the best sponsorship campaigns throughout the UK. Key to the Sky campaign, which has been ongoing since it first partnered with Br...

Selling Naming Rights? New Study Says These 5 Categories Spend The Most

The biggest investors in naming rights are financial services, followed by telecommunications, airlines, autos and energy companies. That's according to a new report from IMR Sports Marketing and Sponsorship Intelligence's Sponsorship Today. Global naming rights deals are worth $750 million annually according to the study, which says it looked at 548 deals across 32 countries and found that the...

The World's Fastest Agency. Good Idea Or Bad?

You've heard of fast fashion and fast food. Now meet "fast ads." It seems, everything has to be fast these days, even creative... call it quick service advertising (QSA). So it is, that some enterprising agency folks have recently launched the "World's Fastest Agency" that claims to provide creative ideas to clients in 24 hours or less - via Twitter. Clients pay an agency fee $999 via PayPa...

Florida Gulf Coast Flying High With Blockbuster Shoe Deal

Their cinderella run may have come to an end on Friday, but the Florida Gulf Coast Eagles are still soaring with the school's first shoe deal. FGC, which up until now has paid for its own Nike gear has followed the likes of Notre Dame, UCLA and Michigan in signing the Atlantic Sun's first multi-million dollar shoe deal Monday. The contract begins with the upcoming 2013-14 academic year and exte...

For-Profit Prison Calls Off $6 Million Sponsorship

Dubbed "Owlkatraz" after a doomed Florida Atlantic University's $6 million naming rights deal with for-profit prison company, Geo Group, the stadium that hosts the FAU Owls is already in need of a replacment sponsor. Geo Group dropped their sponsorship on Monday, a little over one month after announcing the deal because it has "surprisingly evolved into an ongoing distraction to both of our org...

Jay-Z Launches Sports Management Agency

Add sports representation to Jay-Z's long list of accomplishments. The rapper-turned-team owner is launching a new sports representation agency and his first client is New York Yankees second baseman, Robinson Cano. Cano is leaving Scott Boras in an arrangement that will see Jay-Z's group team up with CAA to represent athletes under the new banner, Roc Nation. CAA Sports’ Brodie Van Wagenen wil...

This Is Probably The Coolest Thing You'll See Today

Bubba Watson and sponsor, Oakley, introduce the "BW1," described as the "world's first hovercraft golf cart." The BW1 is capable of traversing all of the typical golf terrains, including grass, sand, and water. Hat tip: Jared Melzer #activationstag