Top Tennis Player Makes Rookie Sponsorship Mistake

Spanish tennis star, David Ferrer, made a rookie mistake when it comes to sponsorship yesterday. Playing at the Samsung-sponsored Madrid Open, the number four ranked Ferrer tweeted a little love for the new Samsung Galaxy to his 370,000 or so followers. The only problem? As the screengrab below clearly illustrates, the tweet, which has since been replaced, came from an Apple iPhone. Hat tip...

Is Jason Collins Coming Into Big Money?

Gay professional athletes have many reasons why they would be fearful of disclosing their sexuality publicly. In the past, conventional thinking was that this would cost athletes a significant amount of money. In particular, sports organizations and sponsors were thought to be unlikely to sign an openly gay player. Jason Collins’ disclosure appears to have actually caused the opposite reactio...

Just How Big Is Sports Sponsorship? Uzbekistan Big.

We all know sports sponsorship is big business, but this fun infographic comparing it to the gross domestic product of several well-known countries may give you a whole new perspective. Sports Sponsorship infographic by Statista. H/T: Statista

The Protagonist In This New Film Speaks Entirely In Sponsor Slogans

Chances are there are days that you can't get client ad slogans out of your head. If so, this movie may (or may not) be for you. Debuting this week at the Newport Beach Film Festival, the new film And Now A Word From Our Sponsor follows an advertising CEO who wakes up in the hospital speaking only in ad slogans. Check out the trailer.. If you've seen the film, let us know if it's something ...

Live Nation Sponsorship Off To Fast Start In '13

Sponsorship remains the most profitable piece of Live Nation's business. Yesterday, the bellwether live entertainment company posted 15 percent growth in adjusted operating profit from the sponsorship and advertising division, while the division's revenue increased 11 percent to $40.1 million. Operating margins from sponsorship and advertising came in at a healthy 58.6 percent for the first thr...

CEO/UGA Alum Sets Allegiances Aside To Make Clever Sponsorship Announcement

Ask any UGA grad and they'll likely tell you there is absolutely no good reason to ever put on a Florida or Tennessee jersey. Zach McLeroy would not be one of them. His Athens, Georgia-based fast casual chicken joint, Zaxby's, has signed a deal with 25 schools to be the self-proclaimed "official chicken of college sports." With competitors like Chik-fil-A and BW3 already holding a claim to that...

Here's Why Sponsored (Free) Wi-Fi Is Still Tough To Come By

While sponsored Wi-Fi has been hailed as a promising new way to provide free internet access to the masses, the fact still remains that for Boingo, the world's largest network of commercial hotspots, less than seven percent of the company's total revenue comes from sponsorships, which provide users with free internet access from advertisers at airports, stadiums, subways, parks and other public...

This Time Lapse Will Make You Laugh

You may do a double take in Charlotte when you see the new Pillow Pets #6 (never thought we'd say that). 2012 Daytona 500 champion Trevor Bayne and Roush Fenway announced today that they've gone ahead and filled the convertible plush toy-to-pillow category with the super popular, Pillow Pets. Here's the car wrap that sealed the deal on Nascar's cutest entry ever. Now, sit back and watch how...

Heineken's At It Again

The UEFA Champions League sponsor is well-known for its football pranks. Here's the latest from the dutch brewer and JWT. #activationstag

The Bank Of Beckham Should Remain Open For Endorsement Deposits

David Beckham’s ability to bend the ball into the goal from seemingly all parts of a soccer field helped to earn him spots on many of soccer’s top clubs around the world including Manchester United, Real Madrid, and Los Angeles Galaxy. Yet, Beckham will seemingly always be known more for his pitches off the field rather than his work on the pitch. In addition to being married to Victoria Beck...