What Happens When You Send A Paper Plane Sponsorship Proposal?

We have no idea, but one crafty sponsorship seeker is about to find out. Hat tip: Brandon Van Dyck at Dickies. Maybe the oddest request for #sponsorship I've received yet. A paper airplane. #itdoesntevenfly pic.twitter.com/0lFXLJ8u2J— Brandon Van Dyck (@brandonvandyck) July 7, 2014 What are the most creative tactics you have used to get the attention of a prospective sponsor? ...

Why Nike Is Exiting One Of The Most Lucrative Sponsorships In Sports

Here's the statement from Nike, which this week signaled its intention to end the company's apparel deal with Manchester United at the conclusion of next season: Manchester United is a great club with passionate fans. We are proud to have partnered with them for the last 12 years and will continue to sponsor the club until the end of the 2014/15 season. Any partnership with a club or federat...

Adidas Takes Victory Lap On Soccer's Biggest Stage

As their social media campaign relentlessly reminds us, Adidas, is truly #allin as the World Cup Final approaches. Being the uniform supplier to both Argentina and Germany, the German apparel maker can now sit back and watch its two sponsorship properties battle it out for world supremacy this Sunday. Look for more videos like this one just released in the run-up to the big game...

Airlines Quick To Capitalize On Cup Win

Marketers at Lufthansa, the official airline of the German Football Association (DFB), must have known it would be a somewhat awkward celebration if their team took home the hardware on Sunday. That's because competitor, Emirates, was front and center throughout the World Cup awards ceremony viewed by over a billion people worldwide. Nevertheless, as official were preparing to award the World C...

Automaker Expands Global Soccer Platform With Trio Of Deals

City Football Group, the entity overseeing sponsorships for Manchester City FC, New York City FC and Melbourne City FC has announced that Nissan will be the organization's first global partner. The 5-year deal will see the Japanese automaker become a partner of each club in the three team football network. “This innovative partnership enhances Nissan’s investment in the game of soccer which...

Samsung Uses Sponsorship To Invent Sliding Seats

No matter how well stadiums are constructed these days, even the most expensive seats rarely provide the perfect sightline. To promote its latest line of TV's, Samsung and the Qantas Wallabies recently set out to fix that problem. The Samsung SlideLiner is a four person ‘couch’ that will sit on tracks beside the pitch, following the action along the field of play. With a maximum speed of 20km p...

Dannon Ups The Ante In Yogurt Wars

With Dannon CMO Sergio Fuster calling the yogurt maker's latest sponsorship "a big bet," Dannon announced plans on Wednesday to become the Official Yogurt Sponsor of the National Football League in 2015. The deal, which is the latest in an increasingly crowded sponsorship category, will aim to promote health through food while naturally, encouraging Americans to eat yogurt every day. “We wan...

Tablets Surface On NFL Sidelines

As part of last year's $400 million deal between the NFL and Microsoft, the league's players and coaches will get use of Surface tablets on sidelines starting this season. Microsoft a program called the Sideline Viewing System, which allows NFL teams to review photos of plays instantly on the sidelines. Business Week writes that the tablets, thirteen of which will be available to each team, wil...

Toyota Recalls Red Zone Sponsorship

In response to an outcry from some fans regarding Toyota's on-field graphics during the 49ers first televised pre-season game, The Northern California Toyota Dealers Association says it will no longer run the Toyota Red Zone signage once the ball is snapped. Presumably the graphics will still be on field in between downs. Just last May, Toyota was named the exclusive auto partner of the stadium...

Yar Har! Surrender the Sponsor

This past weekend, Scott Speed's 95 Ford Fusion featured an interesting paint scheme in Las Vegas. Across the back of the race car were the words: “Surrender the Sponsor" accompanied by a full black skull and cross bones. The paint scheme, intended to help the team generate interest from sponsors, has already worked with the team closing a couple of deals for future races, according to USA Toda...