Meet Old Spice's Wild New CMO

Despite what some sponsorship sellers may believe, CMOs don't usually bite when they get a bad proposal. Until now. Wieden and Kennedy and Old Spice have hired a new official Chief Director of Marketing to promote the brand's new 'Wild' collection. Meet Mr. Wolfdog. Despite the overt silliness that fits the Old Spice brand perfectly, aspiring marketers ma...

Shark Tank Helps Lip Balm Land Mavs Deal

Since appearing on Season 3 of ABC's hit show, Shark Tank, Kisstixx has launched in over 30 countries and at retailers like Winn Dixie, Kmart, Icing, Walgreens, Fry’s, Associated Foods, Party City, and QVC, but perhaps no other deal symbolizes its rapid success more than its most recent marketing partnership. The lip balm start-up that Mark Cuban invested in last March announced this weekend th...

Golf Brand Promotes Latest Driver By Putting Hashtag On Player Caps

TaylorMade came up with its own conjunction to build twitter buzz for its latest line. At this past weekend's Cadillac Classic, it put the #IER hashtag to work to promote its second generation of RocketBallz drivers. We'll leave it to you to put two and two together. Here's Justin Leonard from last weekend.. Hat tip: Mike Mahoney #activationstag

76% Of The NCAA Field Will Be Wearing This...

76% of the field wearing a swoosh. Coming in second, Adidas will have 13 schools (Louisville, UCLA, Michigan, Kansas, Cincinnati, Indiana, Notre Dame, Akron, St. Mary’s, North Carolina State, New Mexico State and Bucknell) or 19% of the field and Under Armour will have three teams (Temple, South Dakota State and Lasalle). Here's all of the schools wearing Nike... #activationstag

F1 Team To Make Music With Columbia Records

The world's oldest record label and one of the world's most famous Formula One teams have come together to create music. Throughout the season ahead, Lotus and Columbia Records will provide free regular streaming playlists on the lotusf1team.com website, create bespoke CDs and vinyl products, and feature music guests and performances. Columbia's iconic "Walking Eye" logo will also be prominentl...

NFL To Expand Media, Tech Investments With New Partnership

The NFL has created a new partnership with private equity firm, Providence Equity Partners. The partnership, which expands on the NFL's current ventures program, will invest approximately $25 to $30 million in private companies with sports and entertainment related media assets and will have the capacity to make larger investments as needed. Eric Grubman, the NFL’s EVP of Business Ventures brok...

Coke & Carly Ask Idol Fans To Write A Song

Longtime American Idol sponsor, Coca-Cola, has come up with a unique way to get fans involved this season. Through its Perfect Harmony program, it is asking fans to help hit singer, Carly Rae Jepsen, create a new song that she will perform live on the show's season 12 finale, May 15th. The partnership goes beyond lyrics to include helping choose the singer's wardrobe, set design and even back-u...

SponsorPitch Adds To Analytics Capabilities

We're constantly looking for new ways to help our members make sense of the world of sponsorships happening every day around them. With more data and more users than ever on the SponsorPitch platform, it's critical that our members have access to the very latest tools. Tools that can help you synthesize a lot of data fast, figure out what it all means to you, use it to make better business deci...

Nike Outfits The Field, But Adidas Is Likely to Outfit The Winner

UPDATE: With the Final Four now set, Adidas can be declared the likely winner of the NCAA Tournament apparel bracket. Two of 13 Adidas’ sponsored schools (Louisville and Michigan) are heading to Atlanta while only two of Nike’s 52 sponsored schools are traveling to the Georgia Dome. The news gets even better for Adidas as both of its teams are favored to win their national semifinal games. That...

Airline Sponsors First-Ever In-Flight Hackathon

Airlines can be used for all kinds of things these days so with the recent addition of in-flight wifi, why not hackathons? In partnership with the United Nations and DNA (Decide Now Act), British Airways has launched what it's calling the "first-ever innovation lab in the sky," designed to connect Silicon Valley’s most notable business leaders and creative minds. From BA: Our Advisory B...