The Bank Of Beckham Should Remain Open For Endorsement Deposits

David Beckham’s ability to bend the ball into the goal from seemingly all parts of a soccer field helped to earn him spots on many of soccer’s top clubs around the world including Manchester United, Real Madrid, and Los Angeles Galaxy. Yet, Beckham will seemingly always be known more for his pitches off the field rather than his work on the pitch. In addition to being married to Victoria Be...

The Onion's Take On Sponsored Content (NSFW)

The Onion takes a jab at sponsored content in its latest report. Though it's quite humorous and worth a Monday morning laugh, the video raises a very real issue for media companies -- the credibility problem that plagues most sponsored content. Discuss...

French Tennis Star To Be Trained By Twitter Ahead Of French Open

Longtime French Open sponsor, BNP Paribas, has come up with an clever stunt to train its countryman ahead of Roland Garros. On May 23rd, a social media-controlled hitting machine will launch tennis balls at Jo-Wilfred Tsonga live on a tennis court. By dragging and dropping a tennis ball on a virtual on-screen tennis court, fans will be able to hurl balls live at Tsonga. We look forward to seein...

Tablets Coming To NFL Sidelines

Today's blockbuster Microsoft-NFL partnership gives sports techies a lot to digest. In addition to extending exclusive content to sports fans on a wide range of Microsoft devices, Surface tablets will now appear on-field enhancing team communications, photo viewing and play calling. "Microsoft and the NFL envision a sideline of the future with players reviewing in-game photos from different cam...

Check Out The World's Largest Lego Model

This is pretty crazy. The folks at Lego just unveiled a one-to-one scale replica of the Star Wars X-Wing Starfighter in Times Square. Built to promote The Yoda Chronicles on Cartoon Network, the X-Wing contains a truly astounding 5,335,200 Lego bricks and weighs 45,980 pounds! More fun facts... the model has a 44 foot wingspan and took 32 builders 17,336 hours (or 4 months) to construct. ...

New French Open Sponsor Keeps Close Eye On Roland Garros

Tennis players generally aren't fond of fly-overs so the French Open has found a subdued way to keep its official airline top of mind. New French Open sponsor, Emirates, this past weekend unveiled this cute model A380 affixed to the tournament's aerial skycam. The clever activation supports Emirates' five year tie-up with Roland Garros announced just last month. “Leveraging our sponsorshi...

Red Bull's Latest Conquest: Everest

How do you top a $65 million free fall from the edge of space? You don't. But a BASE jump from the world's highest mountain isn't bad either. Red Bull's latest record breaking sponsored stunt saw Russian extreme sport star Valery Rozov jump from Mount Everest to record the world's highest BASE jump ever. Of course, there's a video...

Is Formule One About To Sign Its First Official Vodka?

That's the rumor. Belvedere Vodka is reportedly in discussions to become the official vodka of Formula One. From the Telegraph: Luxury goods giant LVMH is thought to be in pole position to land the vodka deal with its Belvedere brand. While Belvedere is distributed internationally, it does not enjoy as wide recognition as rivals such as Smirnoff and Absolut. In addition to the vodka ...

Pepsi Says Its 'Moving From Sponsor To Partner' With Latest Content Collaboration

Beyoncé and Pepsi, partners since 2002, have upped the ante with a far reaching new content collaboration. Worth a reported $50 million, the move echoes rival Coke's recent deals to not just use content in ads, but also invest heavily in it. Aside from continuing to appear in TV ads and in-store promotions, Pepsi will work with the artist to start the Creative Development Fund, a resource d...

Nike Is Launching Its Own Tech Accelerator

Proving Nike is just as much a tech company as an apparel one these days, Nike is taking a bold move to tap into start-ups who would like to build on its Nike+ platform. Nike and famed tech accelerator, TechStars, have come together to create the Nike+ Accelerator program, which will host 10 start-ups for a three-month Portland-based accelerator program that aims to leverage the success of the ...