IHOP Unveils New NFL Promo

As if pre-game tailgating wasn't bad enough for our diets, IHOP today unveiled their new NFL breakfast menu promising to make it a full day feast for football fans. IHOP will leverage the association through the in-store offer, a national TV campaign and social media efforts. IHOP's official sponsorship with the NFL, announced this past June, marks the first time the League has teamed with a ...

In New York, Ambush Opportunities Abound

Now that we've booked our own ferry tickets to today's opening day of the U.S. Open, we figured we'd let you in on the this year's best U.S. Open tennis transportation secret: the Venus Williams Powerade Zero Ferry. Powerade will offer tennis fans a free ferry ride to the tennis matches from August 31 to September 6 to promote its zero calorie sports drink in its ongoing battle with G2. B...

Deal Flow 8-31-2009

MLG has signed a major sponsorship with Doritos to sponsor the MLG Skills Combine. Procter & Gamble has signed on as a sponsor of the United States Olympic team for the Vancouver 2010 and London 2012 Games in a deal that includes more than 12 of P & G's household products. The Philadelphia Phillies have signed a four-year sponsorship with Horizon Services, a Philadelphia-based plumbing...

BREAKING: USOC to Announce P&G Deal

Procter & Gamble's USOC sponsorship has reportedly been secured and will be announced later today. The deal, which has been widely speculated for some time, will involve up to seventeen feminine and household P & G products and will include both the Vancouver 2010 games and London 2012. The price tag on the deal is estimated to be between $10-15 million.

One Good Lesson From Day 1 @ the U.S. Open

Take note wily ambushers: Powerade's endlessly long Venus Williams Zero Ferry up the east river and wretched bus ride to Flushing Meadows (an hour door to door) just goes to prove that it's not the first sponsor message you see, it's the lasting one. Once we finally got there, plenty of tennis to see. Nevermind that fact, we got a chance to look at all of the U.S. Open activations! Rather th...

Does Sports Get the Credit For SpongeTech's Q1?

Before sports marketers rush to take credit for SpongeTech's impressive $70 million in booked orders for first quarter 2010, the swine flu probably deserves most of the credit. SpongeTech is taking the sports marketing world by storm with a fast growing $20 million budget (compared to $8MM in '08). However, demand was "likely in response to the high level of awareness surrounding the upcoming ...

Fashion Week Expands Sponsor Roster; Adds O.N.E.

Leading designers will be joined by carton water when Mercedes-Benz Fashion Week kicks off in New York on September 10th. Today, IMG and One Natural Experience (O.N.E.) announced its official sponsorship of Mercedes-Benz Fashion Week in New York City. O.N.E. Water, which offers 500 ml water in Tetra Pak cartons, will be sampled to all guests attending shows, backstage and inside the Ten...

Deal Flow 9-1-2009

Tomorrow, The Motor City Bowl will officially announce Little Caesar's as the game's new title sponsor. Procter & Gamble has signed a sponsorship with the U.S. Olympic Committee that will align 17 of its feminine and household brands with the USOC through the 2012 games. Today, IMG and One Natural Experience (O.N.E.) announced its official sponsorship of Mercedes-Benz Fashion Week in New ...

What Sponsorship IS, and ISN'T

Sponsorship ISN'T a "money grab." Nobody worth their salt is going to do you a favor here and hand you a whomping check for the right to hang a banner up in the front of your meeting room. That’s not going to happen, so get any "get rich quick" notions out of your head right now. Sponsoring you - or not sponsoring you - is strictly a business decision, nothing more. It's a company (or compan...

Slide's First Big Brand Deal

Sponsoring on the social web is still an inexact science, but there are signs that application developers may be getting better at pulling Madison Avenue brand dollars. Slide, a Facebook app developer most famous for its photo sharing tools and SuperPoke application, recently restructured its advertising staff in the hopes of refocusing its monetization strategy around higher-end brand spon...