How To Prepare For a Partnership Presentation

Now that you have carefully crafted your proposal and the price of the sponsorship, it is time to make your presentation. All the information you gathered in the first meeting has been included in “The Proposal.” For many people this is almost as difficult as giving a speech. Here is one thing that I can absolutely guarantee will happen: NO matter how many times you choreograph the presenta...

KFC, NFL Ink Marketing Pact For Upcoming Season

From Dow Jones: NEW YORK -(Dow Jones)- After a tryout, Yum Brands Inc.'s (YUM) KFC and the National Football League are kicking off a marketing deal for the upcoming season that provides another platform for the chicken chain to display its new image. The agreement makes KFC the lone fast-food marketing partner for the NFL, which had been without one since a pact with Burger King Holdings...

Want To Know Each Time A New Sponsor Matches Your Profile?

Of course you do! We're excited to announce that for the first time highly customized and always updated sponsorship intelligence is now a reality. Customized alerts are just one benefit of upgrading your property to a Property Manager Elite account. Here's the skinny on what else your sales team gets access to with SponsorPitch's new Property Manager Elite subscription plan. Here are s...

An Integrated Media Case Study Built By Home Depot

A lot of times when you see TV sponsorships, the creativity ends at sponsored vignettes and some online content. ESPN's College Gameday Built by the Home Depot, which has been evolving since 2003 and today enters its 23rd season, is one of the best examples of a truly integrated sponsorship originating from a media buy. ESPN (and by virtue of title sponsorship) Home Depot have worked hard to i...

Zappos "Believes" in Oudin Friends & Fam Box

Zappos, the cinderella e-tailer that bucked the internet crash, apparently zapped U.S. Open cinderella Melanie Oudin some branded swag in time for her upset victory of Maria Sharapova. It's become common place for agents to shop lesser known players to brands for one off deals when a lower ranked player will be on a show court and/or network TV, but this deal wasn't for Oudin. It's for he...

New Jersey - Nets

Sports Business Journal today reports that the Nets are the first NBA team to sign a practice jersey sponsorship, which will put the Parsippany, New Jersey-based PNY Technologies' logo on the team's practice uniform. Following the NFL's recent acceptance of practice jersey patches, the NBA this off-season announced that teams would be able to monetize the space through their own local deals....

Question Your Sponsorship Operation

Developing a corporate sponsorship program for your event, festival, and/or other nonprofit program or initiative should be a strategic decision for your organization. You must have something of value to exchange with the corporate sector along with a competent operation to deliver it. Is your operation all that it could be? Do you, or does your staff, make business development an art for...

AmEx Offers Fashion Week Show to Cardholders

There are few brands that have done as good a job as American Express in using sponsorships to reward loyal consumers with exclusive experiences. At this year's Fashion Week, American Express will be teaming up with fashion designer Phillip Lim to present a runway show exclusively for Cardmembers on September 17 in the tents at Mercedes-Benz Fashion Week. "With consumers becoming increasi...

DHL Links Up With London Fashion Week

DHL has expanded its partnership with Fashion Weeks around the world to include the London Fashion Week, which starts September 18th. This adds to the other cities where DHL sponsors Fashion Week events: Milan, New York, Toronto, Berlin, Mexico City, Moscow, Mumbai, Hong Kong, Miami and Sydney. As London Fashion Week's official logistics partner, DHL will manage all the logistics requirements...

Get "FameUs" With LG

Is there room for one more American Idol-style talent contest? LG Mobile Phones, MGM and Lakeshore Entertainment think so. They've partnered up to promote the film launch of the 80s cult classic, FAME, through a microsite at www.lgfameus.com where fans of film and phone can get exclusive film content and submit a video showcasing their talent for a chance to win $50,000. Tying into th...