Deal Flow 8-14-2009

Bacardi USA will $300,000 for naming rights to a gin-themed, neon-blue lounge at the Adrienne Arsht Center for the Performing Arts in Miami. Cash4Gold is sponsoring Cris Cyborg in the first title fight in the history of women's mixed martial arts. StopRepairBills.com has extended sponsorship of the #40 Key Motorsports NASCAR Nationwide Series team by five races for the 2009 season. Betfair t...

Payless Partners with NYC's Fashion Night Out

This year's NYC Fashion Week may be subdued, but it plans to kick off with the "single largest shopping event in New York City history." Fashion's Night Out was created by Vogue, the Council of Fashion Designers of America, the City of New York and NYC & Company to promote retail, restore consumer confidence, and celebrate fashion in NYC. Over 700 NYC retailers plan to participate in the e...

How Social Media Helps Sponsorship Scale

Wikipedia - scalability is a desirable property of a system, a network, or a process, which indicates its ability to either handle growing amounts of work in a graceful manner or to be readily enlarged.[1] For marketers using experiential, scaling means something slightly different. How do you in a smart way increase the reach of your campaign without a) diluting the personal dialogue of you...

BB&T Fills In For Colonial at Auburn

The squeeze was put on Auburn ISP sports network President Michael Hubbard, earlier this month when longtime corporate partner, Colonial Bank, was seized by regulators. BB&T took over Colonial's assets and today it was announced that BB&T has decided to take over its Auburn sponsorship, as well. The deal is the first sports sponsorship for BB&T in Alabama, where it is as a result...

Ford Truck Man: Auto Sees Success with Toby Keith

Ford Trucks and country singer Toby Keith are building on their 3 year relationship this fall with an integrated sponsorship campaign that is promoting Ford's F series through tie-ins to traditional media, at live event sponsorship and online sweeps. As Ford Motor Company enters its 61st year of sponsorship of the FFA, Toby Keith will kick off the 82nd National FFA Convention on October 21...

Deal Flow 8-26-2009

JetBlue announced a one year sponsorship with University of Texas athletics runs through 2010, with options through 2012. The airline is not an official airline sponsor of any other collegiate sports departments and under the deal Continental Airlines will remain the charter carrier for UT's football team. SpongeTech today announced a sponsorship with the U.S. Open/USTA that will provide the c...

SpongeTech 'Signs' Up for U.S. Open Tennis

SpongeTech continued its major push into sports sponsorship today with an announcement that the "the smarter sponge" will be featured prominently courtside at next week's U.S. Open. Building upon existing Major League Baseball and National Football League partnerships, the US Open will provide SpongeTech new international sports appeal. The Company will receive premium courtside signage at th...

DIRECTV & ESPN Roll Out The Hard Court

DIRECTV and ESPN rolled out the red carpet, and two full hard courts, in Manhattan's Bryant Park earlier today for the DIRECTV U.S. Open Experience, which included a free tennis exhibition, USTA clinic featuring some of the biggest names in the sport and the chance to compete against star James Blake. Other stars attending included Venus and Serena Williams; tennis legend John McEnroe; former ...

Luke Jensen Talks Tennis Sponsorship

SponsorPitch caught up with former tennis star, TV commentator and college coach, Luke Jensen, earlier today. Jensen tells SponsorPitch how players and tournaments can build their brand to make it more attractive to sponsorship marketers. Some great advice towards the end on how to "pitch" your opportunity and yourself as a brand. NOTE: for best viewing, wait for the entire video to load an...

Presented by Subsidiary to Title

With the 2009 LPGA Navistar Classic right around the corner, the tournament this morning announced that Monaco RV will be the presenting sponsor at this year's tournament held in late September in Prattville, Alabama. Okay, not a big deal right? Except for the fact that Navistar owns Monaco RV, a manufacturer of motorized and towable recreational vehicles. So what would make a title sponso...