A Pennsylvania High School Raised $10K By Selling Naming Rights To Its Parking Lot

While New jersey will soon allow ads on school buses, one Pennsylvania school has one-upped them by selling naming rights to the whole parking lot. Pennsylvania does not allow school bus ads, but David Davare, an official with the Pennsylvania School Boards Association, says more districts are looking at naming rights and sponsorships as a way to generate revenue. Here's what the local news...

From Basketball To Billboards, Tire Co Takes Brand Awareness To The Next Level

The seventh largest tire company by market share in the U.S. is looking to make a leap in the standings thanks to some high profile sponsorship spending. Hankook Tire America Corp., which makes up about 4.5% of consumer tires sold in the U.S. according to Modern Tire Dealer, has added college basketball to the sports marketing mix, which already includes advertising at twenty two of thirty Majo...

[VIDEO] How Live Nation Turns Sponsors Into Brand Heroes

Courtesy of the Billboard Touring and Conference Awards, here's Live Nation sponsorship guru, Russell Wallach, talking about the music company's refreshing approach to partnerships.

The ATP Now Has An Official Tourism Destination

The ATP has signed a two year agreement to make Rio de Janeiro the official tourism destination of the ATP World Tour. The deal is aimed at promoting international travel to Rio during the the ATP's 62 events, held in 32 countries throughout the year. South America's third largest city will be the new presenting partner of ATP World Tour Uncovered – the Tour’s weekly 30-minute magazine-sty...

Adidas Replaces Reebok As McDonald's All American's Official Footwear

One of the most prestigious and competitive high school basketball events in North America, the McDonald's All American High School Basketball Games announced today that adidas has won the new designation as the official footwear, uniform and apparel provider. McDonald's partnership with adidas will bring a new look to the prestigious McDonald's All American Games, which was last year sponsored...

Despite Bankruptcy, Power Balance Will Keep Kings Partnership Officials Say

Power Balance, the maker of the fashionable plastic wristbands that promised to offer fitness enthusiasts an athletic edge, filed Chapter 11 last week after it was ordered to pay $57 million in a class action lawsuit against the company. Just last January, Power Balance brokered a deal with Maloof Sports and Entertainment to take over the naming rights to the Sacramento Kings' home venue. A...

European Sponsorship Market Valued At $31.5 Billion

We all know that the sponsorship market is getting more global, but it's always tough to quantify it with hard numbers. So when a new report placed the value of the 2010 European sponsorship market at $31.5 Billion (€23.33b) we went back and compared that to some previous estimates around both global spending and European spending. First off, the value in this study had been previously estimate...

New Triathlon Series Lands First Big Backer

HITS Triathlon Series, being billed as the first race series to feature five distances at single event and with events taking place each month starting in December has found its first sponsor. HighTower, a national financial services company serving high net worth and institutional clients, will have a major presence at HITS Triathlon Series events throughout the United States, beginning with t...

Macy's Parade Provides Partners With Rare Combo: High Reach, Low Risk

Now in its 85th year, the Macy's Thanksgiving Day Parade is watched by more than 3 million people and an additional 50 million or so on television. In an era when moral clauses are a part of many major sponsorship contracts and negative headlines can be circulated instantly and repeated to ad infinitum, the iconic New York parade offers a rare combination of both high reach and low risk for fam...

The Most Exclusive Invite On Linkedin

Try a big fat sponsorship check. Yesterday, the below invitation-only linkedin group was created as an exclusive place for team partners to network, exchange ideas and get access to real-time sponsorship information. With the overwhelming presence of spam in most Linkedin groups (not ours --> join!), it may be something worth considering for your own partners. In the meantime, we'll file this a...