Investec Invests In 10 Year ECB Partnership

The England and Wales Cricket Board today announced that Investec has agreed to become the new title sponsor of Test match cricket for the next 10 years. The sponsorship, which will run until 2021, is the longest sponsorship agreement secured in the ECB's history. Financial terms of the deal were not released. Under the new deal, Investec will take over for energy provider npower whose 10-ye...

India May Skip The 2012 Olympic Games Over Sponsor Dispute

The protests against Dow's Olympic sponsorship have escalated significantly in recent weeks to the point where the Indian Olympic Association has announced that it will hold a vote on December 5th to decide whether or not to boycott the London Olympic Games. Dow acquired the firm in 2011 that was behind the Bhopal gas disaster which killed thousands in 1984. In addition to being an IOC TOP spon...

IMG Board Says Maximum Value Best Achieved As A Standalone Company

Following the passing of IMG CEO Ted Forstmann, the company's Board of Directors has elected Michael Dolan Chairman and Chief Executive Officer. Dolan joined IMG in early 2010 as Executive Vice President and Chief Financial Officer and in April, was appointed President and Chief Operating Officer. He was Mr. Forstmann’s hand-picked successor to run the company following his death. “Mike's br...

Visa Renews NHL Canada, As Discover Card Activates In The U.S.

Discover celebrated the recent renewal of its NHL deal in the U.S. with its first-ever Thanksgiving activation around the Discover NHL Thanksgiving Showdown. The game, which took place on Friday between the Bruins and Red Wings, was heavily promoted beforehand with a special co-branded NHL-Discover float in the Macy's Thanksgiving Day Parade on NBC (see below). Meanwhile, Visa Canada ha...

Deutsche Telekom Uses Hi-Tech Hologram To Create Five Mariah Concerts At Once

Mariah Carey teamed up with T-Mobile/Deutsche Telekom last week to perform across European cities simultaneously via giant holographic installations. Despite being in New York City, the pop star gave five virtual performances, complete with real life back-up dancers, in Germany, Croatia, Macedonia, Montenegro and Poland. (Video: Reuters) #activationstag

SponsorPitch's Cyber Monday Offer

Cyber Monday promotional offer limited to the first 100 basic members that use the case sensitive promo code CyberMonday11 to upgrade to a professional monthly account by 11:59 PM EST, November 28th. First enter the code for the monthly professional option, then you must click check code? to confirm you're promotional rate. Once confirmed, the price will change to the $24.00 rate and you c...

Here Are This Year's Best Sponsorship Campaigns From Europe

Coming on the heels of a whopping analysis that the European sponsorship market is now worth more than $30 billion, some of the leading contributors to that sum total were put on display last week as the European Sponsorship Association bestowed critical acclaim on sponsors like Arla, Aviva, Barclays, Compeed, McDonald’s, Nintendo, UniCredit, Telefónica and The Lawn Tennis Association. The Euro...

Diageo To Promote 2014 Ryder Cup In 180+ Countries

Diageo, the world’s leading premium drinks business and producer of Johnnie Walker Scotch whisky, has been named an Official Partner of The 2014 Ryder Cup at Gleneagles. The agreement will see Diageo use its portfolio of alcohol brands to promote The 2014 Ryder Cup around the globe in partnership with Ryder Cup Europe. In particular, Johnnie Walker, the company's leading Scotch whisky, will pl...

The Grammy's Get Official Vehicle Partner Through 2014

Hyundai has been named the "Official Vehicle Partner" of the Grammy Awards in a new three year deal that will see the automaker collaborate with the The Recording Academy to launch original music projects. The first of collaboration with The Academy is Re:Generation, a documentary that follows five modern DJs who — through the use of technology — are changing the way the world creates and exper...

Funded By Sponsors, This Site Pays College Kids Each Week To Party

There's a new website out there that is paying college kids to do what they do best - throw parties. Through ThePartyFund.com, $100 grants are made every Wednesday night - when weekend party planning is in full swing - to student party planners at 10 campuses. The catch is, to get the $100 students have to accomplish certain pre-designated sponsor tasks the have been set-up by Party Fund and th...