Survey Says 3-6 Months Ideal Lead Time For Planning Sponsorship Activation

IMR and Think!Sponsorship created a joint industry survey in September to find out what the key issues in the industry are and where professionals believe the industry is heading. The results provide some useful information on what's on the mind of sponsorship pros. Some of the most interesting findings centered on activation. For instance, nearly 41% of respondents believe that the duration of...

[VIDEO] AB InBev CMO Talks World Cup Sponsorship

Jennifer Rooney of Forbes recently sat down with AB InBev CMO, Chris Burggraeve, to talk World Cup. The brand recently extended its FIFA partnership through 2022. Burggraeve explains why.. Tags: Budweiser, Anheuser-Busch

NHL Adds Title Sponsor To Thanksgiving Day Showdown

Only two days after announcing it has become the first North American sports league to sell title sponsorship to its All-Star Game, the NHL today has made Discover Financial Services title sponsor to its annual Thanksgiving day game. As part of the new deal, Discover Financial Services will renew a multi-year sponsorship agreement that makes Discover the Official Partner of the NHL in the U.S. ...

Toyota Charter Sponsors LG's New Connected TV Platform

The U.S. arm of global car manufacturer Toyota will be the charter sponsor for what LG is calling "the world’s first integrated advertising platform for Smart TV applications." LG says that the new global, multi-device platform will offer marketers the immersive engagement of the TV’s large-screen experience combined with the interactive capabilities of digital media. Powered by a compan...

Colorado Spirits Start-Up Looks To Make It In NY With First Sports Sponsorship

For a Colorado spirits start-up that only launched its signature gin and vodka products this past Summer, signing a partnership with the world's most famous arena is a pretty big deal. Spring44 Vodka, Spring44 Honey Vodka and Spring44 Gin, based out of Denver, and made with Colorado Rocky Mountain artesian spring water, has signed its first sports marketing partnership. The multi-year marketing...

Champion Launches $100K Sponsorship Contest

Champion spark plug, filter, wiper and performance chemicals brand from Federal-Mogul Corporation has launched a new web-based video contest that will award $100,000 in motorsports sponsorships. Details below and check out alwaysachampion.com to submit your entry. Big thanks to FasTrac Sports Marketing for bringing this to our attention.

Big Announcements From SponsorPitch

The SponsorPitch network just got a lot more valuable for all of our members... First, we want to welcome Major League Soccer (MLS) to the SponsorPitch movement! As of this week, the league is embracing the opportunity to get all of its league and team sales and marketing staff on SponsorPitch with Professional memberships. MLS is the first major sports league to ensure that front off...

Check Out How The Giants & Party City Celebrated Halloween

Retail partners looking for new, creative ways to leverage their team partnerships should consider benchmarking a recent initiative implemented by Party City and the New York Giants. Party City partnered with the Giants to feature a contest on the team's website that gave fans an opportunity to vote for which Halloween costume rookie linebacker Mark Herzlich would wear on the team's official...

Meet the Star of Visa's New NFL Ad, Ned

Visa's new ad, launched yesterday, depicts the journey of Ned, a fictitious NFL fan, who swipes a Visa card to pay for an everyday purchase and ends up attending Super Bowl XLVI with nine of his friends. "At the center of our campaign is a unique prize that one Visa cardholder will actually be able to experience at Super Bowl XLVI with 10 of his or her friends and family," said Alex Craddock,...

Check Out The Music Player That Makes You Run Faster

Among all the marathon mainstays, one sponsor that caught our eye this weekend was a newcomer: Moto's new smart watch designed for endurance exercisers called MOTOACTV. The MOTOACTV, which was only launched in mid October, is being billed as a smart music player that learns what songs motivate each runner by tracking performance against music, via built-in heart-rate monitor. By determining whi...