USOC, Budweiser Extend Olympic Deal To 32nd Year

Anheuser-Busch and the U.S. Olympic Committee today announced that Budweiser will extend its exclusive malt beverage sponsorship and renewing its commitment to the USOC and Team USA through 2016. Budweiser's partnership with the USOC, which began in 1984, spans nearly three decades and includes 14 Olympic Games and Olympic Winter Games. "This is great news for Team USA,” said Scott Blackmu...

Angry Birds Swoop Into F1 With Driver Deal

Rovio, the Finnish maker of the insanely popular social game Angry Birds, has agreed to sponsor Finnish driver Heikki Kovalainen at the Qantas Australian Grand Prix this weekend. As part of the deal, he'll be sporting this Angry Birds helmet at the event. The Angry Birds deal comes only two days after Kovalainen's Caterham F1 Team announced a more traditional multiyear deal with Visa, wh...

NYC Marathon Sets The Pace With Subway-Sponsored App

Starting today, The Official ING New York City Marathon Spectator Mobile App Presented by Subway will be available for download at the iTunes App Store and Android Market. The app, which allows anyone to follow up to 10 runners simultaneously, provides several New York City Marathon sponsors like Subway, access to a much broader audience than just the actual runners taking part in the annual ev...

Six Flags New Sponsorship Strategy Comes At A Big Cost...

When Electronic Arts announced earlier this year that it would hold Madden's release back 2 weeks to late August, everybody assumed the NFL lockout factored in to the decision. It only makes sense, right? But then an EA spokesman came out and said that "the lockout had no impact in the decision" to delay the release. Well, EA COO Peter Moore last night reconfirmed what pretty much everybody was...

YouTube Set To Launch Channel Partnerships

Last night, YouTube officially debuted its channel strategy, which has been talked about for the better part of the last year as Google signed various content partnerships. The company is reportedly spending $100 million to pay content partners to launch vertical channels around sports, music, news, education, lifestyle and pop culture. The move aims to positions YouTube in direct competi...

Moët Strengthens Ties to Tennis

Moët & Chandon the Official Champagne of the ATP World Tour in a three year deal announced earlier today. As part of the agreement, Moët & Chandon will also become a Gold Sponsor of the Barclays ATP World Tour Finals at The O2 in London and the official presenting sponsor of the annual ATP World Tour Awards. Moët & Chandon is already an official sponsor of the U.S. Open and has an annual presen...

Mini Gives New Meaning To Product Launch

Mini USA is giving a new meaning to product launch at this year's Village Halloween Parade. As an official sponsor of the event, which annually draws more than two million spectators, Mini is introducing its newest vehicle, the Mini Coupe, with the help of a 30-foot rocket, some astronauts and a presence in the New York City Village Halloween Parade. “What better way to launch the fastest ...

NHL Sells Title Sponsorship to All-Star Game

Tim Hortons, already the Official Quick Service Coffee, Donut and Breakfast Restaurant of the NHL in Canada, has secured title sponsorship of this season's NHL All-Star Game. The move marks the first time a major North American sports league has sold title sponsorship to its All-Star Game. As part of the deal, Tim Hortons will receive a prominent in-ice brand position; camera-visible dasher...

Launch PAD Aims To Connect Documentaries with Brand Partners

Morgan Spurlock of Greatest Movie Ever Sold-fame; ad agency, Grey New York and the DOC NYC Film Festival today announced plans to launch a new initiative called Launch PAD, which aims to match nationally known brands with new documentary films sourced by the DOC NYC Film Festival. Launched by Thom Powers, the Artistic Director for DOC NYC, and filmmaker Morgan Spurlock in partnership with Grey ...

Sponsor Brings Free WiFi to London

What better way is there to promote its biggest marketing push ever than to enable product usage in one of the world's biggest cities? Nokia, in partnership with Spectrum Interactive, today announced that they will roll out 26 free Wi-Fi hotspots across Central London. If the pilot run is successful then the program will be expanded. "We see Wi-Fi evolving into a free service in areas such...