Track & Field Athletes Angle For More Sponsor Space

Track and Field athletes may soon have more opportunities for corporate sponsors. A new rule being proposed to the sport's governing bodies would allow athletes to add an additional sponsor logo at IAAF-sanctioned events such as the U.S. Open and USA Outdoor Track & Field Championships. The new regulations are expected to go into affect starting January 1st, 2012. Read More From MarketWatch >>

Oregon Coach's Priceless Post-Game Plug Turns Into Pit Bull Ad Parody

Oregon head coach Chip Kelly used a national TV audience to slip in this priceless plug for Dr. Pepper and UPS on Thursday night. For some reason, Kelly forgot that he'll be preparing for the Rose Bowl by watching game footage on his Vizio, but it's definitely a whole lot better than this sponsor mention. Naturally, Oregon fans immediately took Kelly's comments to the next level, creating a pa...

Hertz Customers Will Get VIP Parking At Live Nation Venues

Live Nation debuted its latest marketing partnership yesterday announcing the launch of Hertz 'Movin' with Music,' a multi-year sponsorship with the rental car company that will make it Live Nation's exclusive car rental partner in the United States and Canada. The program, which aims to help Hertz build brand awareness and drive sales among a broader range of demographic groups, will be integr...

Brand Affinity + MLBPA Brings Multiple Players To Automated Media Campaigns

California-based, Brand Affinity Technologies, Inc. (BAT), announced today they have signed a licensing agreement with the Major League Baseball Players Association (MLBPA), which will allow it to offer advertisers a streamlined endorsement process utilizing three or more Major League baseball players, for both traditional and digital media campaigns. With this license, BAT and its advertising...

Check Out This New Audi Spot For Real Madrid-Barcelona

Audi is a sponsor of both Real Madrid and FC Barcelona. Here's the spot DDB put together for this weekend's match-up. #activationstag

Team USA, Sponsors Brief Congress On Ambush Marketing

The U.S. Olympic Committee yesterday hosted a panel discussion designed to educate Members of Congress about the ramifications of ambush marketing. The panel featured USOC Chief Marketing Officer Lisa Baird and USOC Associate General Counsel Kelly Maser, along with representatives from major Olympic and USOC partners. "Sponsor support is critical to the success of Team USA athletes and we ...

Football Team Renamed The 'Edge' Thanks To Ford Sponsorship

Bloomington, Illinois' Indoor Football League franchise will be renamed from the Bloomington Extreme to the Bloomington Edge as part of a new sponsorship agreement with a local Ford dealership. The Ford Edge, introduced in 2006, is the auto company's mid-sized crossover SUV. Read More >> #dealstag photo credit

British Sprinter Gets £30K The Ebay Way!

After getting some heavy press leading up to his attempt to ebay off sponsorship of himself, a leading British sprinter named James Ellington it appears has already met his reserve price in less than 9 hours. According to the auction site, 54 bids have already been placed with the current high bid coming in at £30,300.00 with 9 days left. Listed under Sporting Goods, Ebay classifies Ellington a...

Ford Extends UEFA Deal Through 2015

Ford is extending its sponsorship of the UEFA Champions League with a new three year deal that will run June 2015. Ford has been a UEFA Champions League partner since the competition began in 1992. "Our new three-year agreement shows how strongly we feel about this partnership," said Stephen Odell, chairman and CEO, Ford of Europe. "For a global company like ours, the UEFA Champions League ...

Coming Soon: Sponsored Gaming On The Big Screen

The down side of landing the perfect movie seat is you often have to sit through a lot of bad ads and previews. Now Canon and Ford are getting behind a new interactive gaming experience that might make movie going a little more fun. It's called TimePlay and its a downloadable app that lets you play live, interactive games on the big screen prior to the start of your film with other people in th...