10 Sales Tips For Sponsorship Rights Holders

With an increasing number of platforms available for corporate partnership, the selection process for brands is becoming more complex, with a wide range of factors influencing the allocation of marketing budgets. Therefore when approaching potential partners, it is important for rights holders to ensure that each of the following factors is taken into account: 1. Price The fees asked by ...

Adidas Re-Ups With UEFA For Six More Years

UEFA has extended its long-term partnership with adidas for the UEFA Champions League and UEFA Europa League competitions together with an agreement for the UEFA Super Cup. The new agreement will make Adidas the official supplier partner for the next six years through the end of 2017/18 season. Adidas has supplied the official match balls to all major UEFA and FIFA tournaments since 1970, a...

The Hooters Of Coffee Houses Aims To Go Nationwide With Big Marketing Push

Male-focused sponsorship properties may want to keep an eye on Baristas, a Washington-based chain of bikini-clad baristas which says it is expanding its espresso stands nationwide. To aid in the marketing push, Baristas has partnered with M&M Productions to produce its own reality TV show, which it hopes will help raise awareness of its expansion to new markets outside the Northwest. "We h...

U.S. Cellular Tailgates With Segways and QR Codes

U.S. Cellular recently took the definition of "mobile" in two completely different directions - combining the mobile scanning of QR codes with Segways, the two wheel transport machine, to activate its ties to college football. The Chicago-based wireless service sent reps out to eight university tailgates on branded Segways adorned with custom-branded QR codes. In between libations, tailgaters w...

SeaWorld Signs 10-Year Sponsorship With Coca-Cola

SeaWorld Parks & Entertainment has signed a 10-year agreement with The Coca-Cola Company that will make Coca-Cola the "Official Refreshment Beverage" of all SeaWorld parks beginning in January of next year. The new agreement includes product offerings, consumer promotions and sponsorship opportunities designed to maximize marketing collaboration and activation. Coca-Cola fountain beverages ...

MetLife Stadium Goes Solar With New Sponsorship Deal

NRG Energy today announced plans to bring sustainable solar power to MetLife Stadium, home of the New York Jets and New York Football Giants. The Princeton, New Jersey-based company is one of the largest power generation companies in the nation and through its Reliant subsidiary has done sponsorship deals in the past with the Washington Redskins and the home of the Houston Texans, Reliant Park....

Dow Agrees To Drop Logo From Olympic Stadium

After months of protests regarding its role in the Bhopal disaster, Dow Chemical has agreed to ­remove all its branding from Britain’s Olympic stadium according to reports. Dow set off protests in August when it announced that it would sponsor the wrap around the Olympic stadium, leading the Indian Olympic Association to strongly urge LOCOG to end its partnership with the company. The Michi...

BP To Pour $15.5 Million Into Controversial Museum Partnerships

While one controversial partnership in London may have moved a step closer to resolution, another controversial sponsorship just got a fresh new commitment. To the tune of $15.5 million. BP, which has been the subject of massive museum protests since its 2010 oil spill in the Gulf of Mexico, has renewed commitments to the Royal Opera House, Tate Britain, the British Museum and the National Port...

Express To Outfit Miss America Via Official Sponsorship

Express, Inc., the $1.9 billion retail apparel chain with more than 600 stores across North America will become an official sponsor of the 2012 Miss America Program. The year-long sponsorship kicks-off in January with the live ABC broadcast of the 2012 Miss America Pageant. "The Miss America Organization represents the very best of intelligent, savvy, modern young women, and Express is looki...

NRG To Power Patriots Next Season

NRG, which just last week launched a major sponsorship deal with MetLife Stadium, home of the New York Jets and New York Giants, today announced a sustainable energy partnership with Gillette Stadium, home of the New England Patriots, the New England Revolution, and Patriot Place. Under the agreement, NRG says it will triple the amount of clean, renewable solar power generated at Patriot Place....