Bing's AMC Deal With Walking Dead Includes Stagger-On Promotion

Bing is activating its AMC partnership around the Season 3 premiere of 'The Walking Dead' by sponsoring a contest where fans can channel their inner zombie to appear as a walk on, or as they put it- a 'stagger on' - in an upcoming episode of the show. "..head over to Bing Shopping to find everything you need to pull together your own Walking Dead costume," Lisa Gurry, Director, Bing writes on...

Apple Is Biggest Gainer In Best Brands List

Coca-Cola has returned to the top spot in Interbrand’s 2011 Best Global Brands report for the 12th consecutive year, while Apple jumped to the number eight spot with a brand value that reportedly increased 58 percent over 2010. Apple is this year’s top riser and, for the first time, sits amongst the top 10 brands listed in Interbrand’s report. The order of the top seven brands in the list saw...

These Are The Brands Consumers *Think* Are Olympic Sponsors

Brands like Coca-Cola and Visa spend nine figures to sponsor the Olympics, but according to a new study many of their competitors may be getting a free ride when it comes to consumer awareness. Less than a year from the London 2012 Olympics, consumers may be unaware who many of the major sponsors are, sports marketing experts say, leaving them at greater risk of ambush around the Games. A recen...

CBOE Promotes Price Discovery With Team Ticket Auctions

Now it seems like an afterthought, but back before teams were as comfortable with ticket auctions (thanks StubHub!), longtime Blackhawks and Cubs sponsor, the Chicago Board Options Exchange, launched its own online ticket auction as activation for its hometown sponsorship deals. With both deals now in their fourth year, company executives recently drew on the example to show how CBOE is expandi...

Basketball Sponsor Brings Pro Game To Company Mail Room

It's become very interesting to see how brands across the globe are leveraging their title partnerships in new, innovative ways. In Spain, an International utility company named Endesa recently signed on as a title partner of a premier Spanish Pro Basketball League. To celebrate the partnership, Endesa built a basketball court inside their corporate headquarters and organized a game featuring ...

Sochi's Sponsorship Goal: A Record Breaking $1.4 Billion

With an Olympic record $1.2 billion in domestic sponsorships already secured, the organizing committee for the 2014 Winter Olympics is taking aim at another $200 million in lower level value-in-kind deals. Dmitry Chernyshenko, head of the Sochi organizing committee, told the AP that he hopes to end the Games with a whopping $340 million surplus. “We are really confident we will not apply for...

American Eagle To Intramural Team Captains: Call Us

American Eagle has made no secret of its desire to connect with college students, recently signing a three year deal with the Big East, but what you may not know is that the Pittsburgh-based retail clothing chain is taking a much broader tactic, too. AE is sponsoring local intramural volleyball teams across the country and it will hook up the first 12 team captains at each school to register wi...

BMW To Broadcast Online-Only Art Performances

BMW's long history of supporting the arts is taking on a new twist with a new partnership between the automaker and the Tate Modern museum in London. The cornerstone of the four year partnership will be BMW Tate Live: Performance Room, a series of artist performances created specifically to be broadcast live online. Each performance will take place in a dedicated gallery-cum-studio space at Ta...

More Than Half Way To Its Sponsorship Goal, Rio 2016 Fires Sponsorship Head

After helping secure $700 million in sponsorship, most recently through deals with Brazilian bank Bradesco and communications giant Embratel, chief commercial and marketing officer, Maggie Sanchez, has been fired as a result of an "incompatibility of philosophies" between her team and the Rio 2016 organizing committee. "Maggie Sanchez is no longer Rio 2016 commercial and marketing director d...

Charges Filed In Sponsorship Bribery Case

Two employees of Volkswagen and three former employees and consultants of a subsidiary of Deutsche Telekom have been charged with bribery stemming from a sponsorship deal between Deutsche Telekom and a Volkswagen-owned soccer club, VfL Wolfburg. Fox Business writes: ‘ In a statement, the prosecutors said the three staff working for a Deutsche Telekom unit apparently offered to extend a spon...