Raiders New Sponsor Looks To Crowdsource Licensed Products

Just as Zazzle has turned the collectibles industry on its head with its online crowd-sourced merchandise platform, it's now changing the face of the licensed products industry with what has the potential to be a groundbreaking new team sponsorship. The Redwoods City-online retailer, which allows users to upload images and create their own merchandise, or buy merchandise designed by other membe...

National Guard To Brand Sleds As Part Of USA Luge Deal

USA Luge and the National Guard have signed a one-year sponsorship that will brand USA Luge sleds, jackets and race suits with National Guard logos. As part of the deal, The National Guard will also assume title sponsorship of the 2011 USA Luge Start Championships. USA Luge has three athletes enrolled in the National Guard’s World Class Athlete Program, which allows athlete / Soldiers to tra...

WHOA! Did Maryland Athletics Turn Play Calling Into A Sponsorship Asset?

Some might say that Lowe's needs a hail mary to compete with Home Depot's awesome ESPN Gameday activation, but even they probably didn't have this in mind. Did the Maryland Terrapins break new ground last weekend when they incorporated a sponsor into the on-field play calling process? It seems a Lowe's Home Improvement logo was used in the top right corner of the board that coaches use to signa...

Gaming Partnerships Help Enrique Iglesias Promote Tour, Connect With Fans

Social game-maker, Zynga, has been on a partnership tear as it continues to cozy up to the music and entertainment industry with in-game promotional partnerships. This time it's latin music star, Enrique Iglesias. Zynga will launch a partnership coinciding with the artist’s Euphoria Tour, starting in October in which CityVille's nearly 70 million players will be able to interact with Enrique’s ...

Check Out How Nivea Activated Its AC Milan Deal

A lot of athletes wear a bit of stubble for good luck during the playoffs, but A.C. Milan recently agreed to take it to the extreme in warm-ups for a recent match. While there weren't many people in the stands, the video below has gotten over 250,000 YouTube views in 5 days. Not bad for Nivea, which has been a team sponsor since 2007. Hat tip: Slingshot Sponsorship's Jackie Fast #act...

Toyota Scion Looks To Sponsor Music More 'Systematically'

Since launching in 2003, Toyota Scion's marketing campaigns have lied at the fringe of the music world, in large part due to limited budgets and enticed by the growing popularity of indie bands with younger audiences. Over the past eight years, the industry's acceptance of corporate involvement has evolved significantly, which according to the New York Times is both a blessing, because i...

Built Ford Tough? Cowboys Coaches' Play Sheet Is A Sponsor Asset

Seems this is not an isolated incident. On Sunday, at least one astute fan noticed that Ford's logo has landed on the play sheet of Cowboys Defensive Coordinator, Rob Ryan. That will make the automaker happy, even if the defense didn't look 'Built Ford Tough' in a 34-30 loss to the Detroit Lions. Then again, Ford is from Detroit so this may give Monday morning conspiracy theorists something to ...

MasterCard Priceless Cities Campaign Expands To London With New Deal

The Natural History Museum of London and MasterCard have cut a new sponsorship deal as part of the credit card company's expanding Priceless Cities campaign. Over the next three years, MasterCard cardholders will be able to take advantage of a range of exclusive experiences, offers and discounts created by MasterCard and the museum as part of the deal, which was announced last week. Mas...

NYC Gets Peanut-Shaped Public Park Courtesy of Planters

Mr. Peanut has arrived in Manhattan, cutting the latest in a series of municipal partnerships aimed at creating urban parks in major cities, each called Planters Grove. This is the third Planters Grove built in the U.S. this year as part of the Kraft brand's "Naturally Remarkable" program. Planters Groves were opened earlier this year in New Orleans and Washington, D.C. A NYC Parks Departmen...

Turkish Soccer Team Turns Man Ban Into Sponsorship Opportunity

While at breakfast with a Turkish friend who avidly follows soccer in his former home country and is a big fan of a team I'd never heard of called Fenerbahçe, I was told about a fascinating story I wanted to relay to our readers. As many of you know, soccer matches sometimes result in stadium violence. A few weeks ago, fans took this to the extreme and it spilled onto the field in Istanbul ...