Gatorade Launching School Specific Bottles Around Key College Football Rivalries

Maroon Gatorade in bottles featuring the Texas A&M logo are hitting grocery and convenience store shelves in College Station, part of a nationwide promotion leading up to some of college football's biggest rivalries. The promotion will run in select marketplaces through October 31st as part of national initiative to highlight a few of the nation’s top universities and their key rivals, accordin...

Who Dat: Mercedes-Benz Superdome

After hearing rumors that a deal was in the works, reports out of New Orleans now indicate that Mercedes-Benz has in fact agreed to a 10-year naming rights sponsorship for the Superdome. Terms of the deal have not been released. Why would a luxury auto brand put its name on a 36 year old building? Steve Cannon, vice president of marketing for Mercedes-Benz USA, pointed to the stadium's rece...

Sports Biz Sounds Off On Superdome Deal

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Mizzou Athletics Gets An Official FroYo

Red Mango, the Dallas-based frozen yogurt chain with more than 130 locations across 25 states, has signed a marketing and sponsorship agreement with Mizzou Athletics. The deal marks the second agreement of this kind for Red Mango and an NCAA Division 1-A athletic program. As part of the sponsorship deal, Red Mango will now be served at the Mizzou Athletics Training Complex. "We're excited...

Ford Activates New Partnership With Life-Size Lego SUV

Ford's new customer acquisition strategy may give the automaker a roughly 10 year jump start on the competition, which, you know, usually markets to people of legal driving age. Check out this Ford Explorer, which was created with more than 380,000 Lego bricks and marks the beginning of a new long-term alliance between Ford and LegoLand Florida theme park, which will go so far as to provide kid...

This Brand Will Spend $1 Million This Year Sponsoring Youth Sports

A Minnesota-based grocery chain has committed $1 million to sponsor over 1,500 youth sports teams in key markets across the Northeast, Midwest and West Coast. The sponsorships which began last spring, it says, underscore the company's commitment to its local neighborhoods. All told, the sponsorships have supported 1,542 teams--761 baseball teams and 781 soccer teams--providing more than 20,...

Watch > The GPS Scavenger Promotion That's Sweeping Across Sweden

The Swedish Post is sponsoring a GPS competition that challenges participants to become the first to download and deliver virtual packages. Each day a new parcel becomes available via iPhone, with the first person to deliver that parcel safely, winning the contents of it. But enough talking.. check out the video. #activationstag

The Importance of Brand Agendas in Consumer Storytelling

Many of marketing's mover and shakers are gathered in New York this week as Advertising Week kicks into full swing. Microsoft's Mel Carson caught up with Jonathan Mildenhall, VP, Global Advertising Strategy & Content Excellence for The Coca-Cola Company to talk about how the beverage giant is linking consumer interests, brand agendas and business goals through its experiential marketing efforts...

Have You Seen 50 Cent's New NASCAR Sponsorship?

Less than a month after launching, 50 Cent's new energy shot drink, Street King, is on a marketing tear... advertising on double-decker buses, throwing launch parties in major cities and releasing a new track of songs named after the beverage. He's even got a NASCAR sponsorship deal (see below). Street King donates a portion of the revenue from each bottle sold to the United Nation’s World Foo...

Study: Mets Get Most News Coverage For MLB Naming Rights Partner

According to research conducted by Joyce Julius & Associates, Inc., a firm that specializes in measuring sponsorship media, Citi Field led all 20 MLB naming rights deals in getting news media exposure for its sponsor during the 2011 regular season campaign. Joyce Julius calculates the value of news coverage by comparing the media exposure results to the cost of reaching the same size audience t...