Budweiser Scores with PoolBall Concept in Nightlife Settings

Anheuser-Busch recently teamed up with Ogilvy Argentina to create a brilliant interactive game designed to engage soccer enthusiasts in nightlife settings. The collaborating parties developed an exclusive "PoolBall" event that allows teams to compete head-to-head in a game that resembles pool but is played by using soccer skills. At several pubs throughout Buenos Aires, Anheuser-Busch set up...

Report: 'Corporate Interest In Music Partnerships Never Greater'

According to IEG, the largest percentage increase in sponsorship spending this year will come from music properties. In a new report, the sponsorship consultancy predicts North American companies will spend $1.17 billion to sponsor music venues, festivals and tours in 2011. The firm says its a 7.3% increase from 2010. "Corporate interest in music partnerships has never been greater," said ...

Universal & Billabong Look For Crossover Appeal With Music-Action Sports Alliance

Universal Music Group and sports and lifestyle apparel company, Billabong, have formed a global strategic alliance that both parties say will bring together music and action sports through a broad range of new products and new services. The announcement was made this week by Lucian Grainge, Chairman and CEO of Universal Music Group, and Derek O'Neill, CEO of Billabong. Under this new agreeme...

Groupon Pulls Plug On 'Fake Sponsorship That Didn't Exist'

When you're at an event and you see a brand's logo on a banner, in many cases you'll assume that the brand has an official relationship with the event. But on the web, ad networks can deliver your promotional copy to sites you've never approved, or worse, never even heard of. This, of course, doesn't relieve the advertiser from their obligation to review in advance where they place their own ad...

Nike Promotes Custom Apparel at Penn Relays

Proving once again that you can put a logo on just about anything, runners at this weekend's Penn Relays can dawn a Nike logo'd haircut cape to get a fresh cut before the races get started. Some of Nike's most famous runners including including Allyson Felix, Sanya Richards-Ross, Kerron Clement, and Walter Dix will be in action this weekend, when the Penn Relays, the oldest and largest track a...

WWE Reveals New Beer Deal

After WWE got done slamming investors with a 66% dividend cut in yesterday's annual shareholder meeting, WWE CMO Michelle Wilson and CEO Vince McMahon fielded shareholder Q&A, which provided some some unique insight into McMahon's sponsorship philosophy, as well as, a new beer deal WWE has secured for the Summer with MillerCoors's Keystone Light brand. The other big news from the meeting? The o...

Frontier Named Official Airline of the LPGA

The LPGA has secured a major new non-endemic partner, in the form of Frontier Airlines. The Denver-based airline will become the official airline of the LPGA, providing discounted travel to LPGA constituents and receiving prominent branding at LPGA Tournaments, and on LPGA.com “The LPGA has an excellent reputation built on positive fan experiences and a real commitment to giving back to ...

Paper.li Unveils Partnership Strategy

Paper.li announced today that it is partnering with HBO to deliver a daily, branded online newspaper to fans of the network's new series, Game of Thrones, based on George R.R. Martin's epic fantasy books. The partnership represents a first step towards Paper.li's brand partnership strategy which it says will help brands 'engage, discover and communicate with their audiences through highly targe...

Report: 007 To Set Product Placement Record

Will the real greatest movie ever sold be the new James Bond flick? According to a report in The Australian, Sony and MGM expect to raise $45 million from brand product placement for Bond 23, twice as much as the previous record for product placement in a film. The paper's source is a 'New York marketing executive.' A $45 million take would cover roughly a third of the budget to make the fil...

Live Nation Renames Two Venues With One Sponsor

Live Nation has secured a naming sponsor for two of its most iconic east coast music venues. Indianapolis-based Klipsch, which manufacturers high end speakers, today announced a sponsorship with Live Nation Entertainment that will give new names to New York's Irving Plaza and Bayfront Park Amphitheater in Miami. As part of the multi-year agreement, Irving Plaza will now be called Irving Pla...