Sponsorships Are A Marathon - Not A Sprint - In Boston

While most properties are scrapping for renewals of any length, how has the Boston Marathon managed to secure sponsors like John Hancock and Adidas, through 2024 and 2023 respectively? TheStreet.com today takes an in-depth look at the critical role that sponsors play in putting on one of the world's oldest annual marathon and how the event ensures the longevity of corporate partnerships. Acco...

Humana Titles Bob Hope Classic, Clinton Foundation To Play Major Role

Displaying downplaying the rumor in recent days that Humana would assume title of the Bob Hope Classic, The PGA Tour and The Bob Hope Classic today announced a groundbreaking collaboration between Humana, the William J. Clinton Foundation and the tournament. The eight-year partnership with the TOUR and the Classic will begin in January 2012, with Humana becoming title sponsor and the Clinton Fo...

Minnesota Twins Score Official Shredder

What professional sports team doesn't need an official shredder? The Minnesota Twins have appointed St. Paul-based Shred Right as the club's official information destruction partner. A press release by the company says Shred Right will handle all the organization’s secure document and data destruction needs. “Shred Right is extremely excited to be partnering with our hometown Minnesota Twins a...

How To Provide Fans with "Instant Rewards" for their Venue Check-Ins

As geolocation based services (Foursquare, Gowalla, and Facebook Places) begin to play a larger role in the sports space, sports organizations should consider ways to instantly reward fans for their actions. Fans commonly "check-in" while attending games for a number of reasons, including interaction with other fans in attendance, sharing stadium photos, tips, and insights, and browsing various...

Sponsors Pay More If Spurlock Doc Meets Milestones

Turning down product placement of a documentary that goes on to achieve blockbuster success is the Hollywood version of taking a pass on a hot start-up's seed round. According to the Altoona Mirror, hometown convenience store, Sheetz almost missed out on a boatload of options, but still found a way to cut a deal. Initially, Sheetz, almost passed on Morgan Spurlock's spoof doc, "POM Wonderful pr...

Tribeca Film Festival Brings Bing, Jet Blue Aboard For 2011

Among the returning partners for this year's Tribeca Film Festival are a few newcomers: Bing, JetBlue Airways, Accenture, Magnum Ice Cream and Doha Film Institute. American Express, which helped found the festival in 2002 returns for its 10th year. "We are honored to have such a remarkable group of partners, so many of whom have been involved with the Festival over many years" said Jon Patrico...

Sponsorship Plays Key Role In Kia Motors' 'Glocalization' Strategy

Kia Motors has become a Global Gold Sponsor of the upcoming Copa America 2011 (or ‘Copa America Argentina 2011’). The sponsorship agreement was announced today by Tae-Hyun (Thomas) Oh, Senior Executive Vice President & COO of Kia Motors Corporation at a signing ceremony in Buenos Aires, Argentina. “It is a great honor to be the partner of the world’s oldest and South America’s biggest foot...

Britain's Sponsorship Tax Scares Players, Wimbledon CEO Says

While taxes are fresh on the minds of everyone stateside, Wimbledon's CEO is lodging concerns about the per diem taxation rate that the U.K. places on sponsorship, even if the sponsor is located outside the country. Ian Ritchie, chief executive officer of Wimbledon, said in a press conference at the All England Club that "it seems unfair individual athletes such as professional golfers, tenn...

Swiss Luxury Watch Signs First Team Sponsorship In The U.S.

Geneva-based swiss luxury watchmaker, Hublot, has upped the ante with the Miami Heat, adding a team partnership with the Heat to their existing endorsement deal with Dwayne Wade. The multi-year partnership marks Hublot’s first team sponsorship in the United States. “The Hublot brand is synonymous with creativity and innovation, making it a great fit for the Miami Heat,” said Eric Wooworth, Pr...

ESPN Folds Poker Programming After Sponsors Indicted

In response to the U.S. indictment on many of the gambling websites that sponsor its largest televised tournaments, ESPN has announced it will not only drop their advertising, but it will go one step further and remove its lineup of poker programming. “We are aware of the indictment only through what has been announced publicly,” ESPN said yesterday in a statement obtained by Bloomberg. “For ...