PowerBar To Encourage Donations To USA Water Polo Through On-Pack Promotion

PowerBar has entered in to a two year agreement with USA Water Polo to serve as an official supplier. As part of the agreement, PowerBar will supply the USA Water Polo National Teams with a range of products across the PowerBar platform, while also presenting the opportunity for donations back to USA Water Polo through the purchase of PowerBar products. The agreement runs through the 2012 Olymp...

Illinois Becomes First Big Ten School To Launch Affinity Energy Product

Following in the footsteps of several Texas schools, the University of Illinois to launch a co-branded retail energy product, in conjunction with Dallas-based Champion Energy. Fans will be able support both the University of Illinois and the Fighting Illini from their homes and businesses; simply by paying their electricity bill. Proceeds from this partnership will support the University of Ill...

Padres Attach 88-Foot TaylorMade Golf Club To Foul Pole

A giant TaylorMade golf club made its debut at Thursday night's Padres game at Petco Park. The 88-foot tall replica club is attached to the right-field foul pole in fair territory. It’s the result of a three-year advertising agreement between the Padres and Carlsbad-based TaylorMade Golf. This video by TaylorMade shows how they did it: Read more on the TaylorMade-Padres deal from the Sa...

Bike-Share Coming to Boston, $1.5 M in Sponsorships Already Secured

Consistently hailed as one of the least bike-friendly cities in the country, Boston officials are out to change its reputation. The Boston Globe writes "that Hubway, will open in July with 600 bicycles and 61 stations in the city.... About a dozen corporate, hospital, and university sponsors have contributed $1.5 million, led by $600,000 from New Balance." Bike sharing programs have been wid...

Phillies Sign Official Bridal-Engagement Sponsor

The Philadelphia Phillies have crafted an official sponsorship out of bridal engagements at Citizens Bank Park and a local jewelry retailer, Benari Jewelers, has accepted the offer. Jckonline writes "The sponsorship is in correlation with specially-priced engagement packages offered by the Phillies that includes a live broadcast of the proposal on PhanaVision and the left field video board,...

Dollywood Finds Perfect Fit For New Ride

Tennessee Farmers Cooperative (Co-op) has agreed to be a major sponsor of Dollywood’s newest thrill ride, Barnstormer. In advance of the Spring season, Park officials offered Co-op the opportunity to have its name and logo included on signage, apparel, and promotional items associated with this new ride. “Dollywood was looking for a partner that made sense to be included in a farm-themed ri...

How Morgan Spurlock Prices Sponsorship

Here and elsewhere, much has been made about the variable pricing model that Morgan Spurlock used to get sponsors involved with "POM Wonderful Presents the Greatest Movie Ever Sold." Here's a break down of the four metrics that trigger increases in sponsorship fees, from sponsors like POM Wonderful, Jet Blue & convenience store, Sheetz. One down, three to go. But why let that stop you fr...

Two New Updates To SponsorPitch

Since relaunching SponsorPitch about 5 weeks ago, we've had so much great feedback we hardly know how to process it all. This is a good problem to have and we'll continue to do our best to give sponsorship professionals the most valuable, indispensable resource on the planet. In a world where sponsors vet proposals in the blink of an eye, based in large part on the depth of the brand resear...

Breaking Down Lady Gaga's Virgin Mobile Partnership

Since 2009, Virgin Mobile has done an incredible job leveraging its presenting sponsorship of Lady Gaga's Monster Ball Tour. While sponsors commonly sponsor a musician/tour to generate awareness and buzz amongst a core consumer base in major markets nationwide, Virgin Mobile has gone to extra lengths to ensure that its partnership with Gaga delivers much, much more. The prepaid cell phone co...

New England Revolution Land Jersey Deal

UnitedHealthcare will serve as the New England Revolution's first-ever jersey partner, both parties announced in unveiling a multi-year partnership earlier today. The Revolution will debut their game jerseys displaying the UnitedHealthcare logo for the team's game against Kansas City tomorrow. Activation of the deal will center on raising awareness about the benefits of healthy living and prev...