Securing Your Piece of the Sponsorship Pie

Is the sponsorship pie shrinking or growing? All research and numbers seem to indicate that it is growing. The annual IEG research shows that investment in sponsorship in North America (rights fees and activation dollars combined) is growing annually, even during the recession a few years back. The Canadian Sponsorship Landscape Study has shown the same trend for the past six years. When it is...

PNC Re-Ups Pistons Presenting Sponsorship

PNC Bank has renewed its presenting sponsorship of the Detroit Pistons for the 2011-12 regular season and playoffs. With the renewal, PNC Bank will enter its fourth season as the team’s official banking partner. “Through the first three seasons we have developed a community-driven partnership with PNC Bank and we have proven that our relationship will go much farther than a simple promotional ...

AT&T, Samsung Team Up For Another Music Tour

AT&T and Samsung Mobile have teamed up for their second music tour in less than two weeks, this time announcing their sponsorship of country music star, Keith Urban, and his 'Get Closer 2011 World Tour'. The agreement includes AT&T and Samsung's naming as the presenting sponsor and Urban's endorsement of the Samsung Infuse 4G smartphone, exclusively available to AT&T customers. As...

Quilksilver Signs On To Title Surfing's USA Championships

Surfing America, the National Governing Body for surfing in the United States, and apparel brand, Quiksilver, today announced that the brand has agreed to title Sponsor the 2011 USA Championships, the nation's premier event in surfing. This year's Quiksilver USA Championships event will be held June 18-25th in California. "We're excited to sponsor the USA Championships and support the futur...

IndyCar Lands Official Printer

Stamford, Connecticut-based printing services company, Cenveo, has signed a multi-year sponsorship deal that will make it the official printer and visual communications partner of IndyCar. Deal terms were not released. "We understand IndyCar CEO Randy Bernard's call to action," said Cappy Childs, President, Cenveo Sales, Digital Operations and Logistics. "Our ability to quickly understand the...

The Sounders Score with a Humorous Dating Campaign

The Seattle Sounders recently teamed up with a local advertising firm named Wexley School for Girls to create a brilliant marketing campaign that is generating a notable amount of buzz around the team's Official Facebook page. The campaign, entitled "Make a Date with a Sounder", serves as a humorous marketing ploy that introduces fans to the teams' players via mock dating profiles. The campaig...

Lands' End Partners With Live Nation For Summer Concert Series

Lands' End has created an exclusive partnership with Live Nation to support the retailer's Canvas line of casual clothing. The cornerstone of the alliance will be a year-long concert series titled "Backstage with Lands' End Canvas", which will feature performances at Live Nation managed venues in Boston, Chicago and Atlanta. "We know music is an integral part of the Lands' End Canvas customer...

Houston Rockets Bank On BBVA Compass

BBVA Compass continues to expand its sponsorship footprint to match its Sunbelt expansion. Today the bank announced that it has signed a multi-year agreement to become an official corporate partner of the Houston Rockets. BBVA Compass, which is already the official bank of the NBA and NBA champion, Dallas Mavericks, has 81 banking centers in Houston ranking it as the fifth largest bank in the a...

Why Dirk Doesn't Care About Endorsements

While most athletes bask in the corporate limelight of a championship, Bloomberg's Michele Steele explains why last night's NBA Finals MVP is the only agent-less player on the Mavericks and is in no rush to lock down corporate endorsements. Here's Bloomberg with the report... (function (){var a=document.createElement("script");a.defer="true";a.src="http://www.apture.com/js/apture.js?siteT...

ATP Tennis Commercial Revenue Up 65% in 3 Years

ATP Executive Chairman and President Adam Helfant will step down from his position when his three-year contract with the Tour comes to a close at the end of this year, the ATP announced today. “I recently informed the ATP's Board of Directors that I have respectfully declined their offer to continue on," Helfant said. "Since I joined the ATP I have felt an immense sense of responsibility to th...