Kia To Present NBA Draft

The National Basketball Association (NBA) and Kia Motors America (KMA) announced today that the league's official automotive partner will serve as the presenting partner of the 2011 NBA Draft, to be held at Prudential Center later in the month. The automaker will be prominently featured throughout the arena and stage set up, during the live telecast, and throughout NBA Draft coverage on NBA ...

Moore: EA Could Lose $80 M From NFL Lockout

Peter Moore, president of Electronic Arts Inc.'s EA Sports, talked to Bloomberg at the the Electronic Entertainment Expo and explained how a complete loss of the NFL season could mean a loss of 35% or $80 million in gross revenue due to its negative impact on the Madden franchise. Here's Michele Steele breaking it down.. (function (){var a=document.createElement("script");a.defer="true";...

New York Yankees Secure Solar Partner

One of the the world largest solar companies has become an official sponsor of the New York Yankees. Canadian Solar, which is already a sponsor of MLB's San Francisco Giants and the NHL's San Jose Sharks, develops and markets solar power products in Canada and internationally. Terms of the Yankees deal were not released. "Canadian Solar is proud to become an official sponsor of the iconic Ne...

The Nine Things Sponsors Care About Most

A survey of 300 sponsorship decision makers, by Dallas-based Omicom agency, The Marketing Arm, is the foundation for a new product called the Sports Property Index which aims to help brands more objectively evaluate sports properties across nine different attributes that were deemed most important. The data used to evaluate properties across these attributes was initially seeded into the databa...

Farmers Insurance Gets Into NASCAR With Hendrick Deal

Farmers Insurance has joined Hendrick Motorsports as a five-race primary sponsor of Mark Martin's Chevrolets in the 2011 NASCAR Sprint Cup Series. The agreement will give Farmers primary placement for five events and associate-level sponsorship on Martin's cars throughout the remainder of this season. The NASCAR team sponsorship is the first for Los Angeles-based Farmers since 2009. "This par...

New Age Issues, Old School Solutions

Aileen McManamon Senior & Founding Partner of 5T Sports Group SponsorPitch Profile Broken Networks, Blurred Corporate Budgets and Automated Submissions’ Impact on Creativity in Sponsorship Development Once upon a time, I managed the national marketing for an international automaker. We sponsored sport and the arts and found our partners either by seeking them out or them contacting us...

Delta Renews With U.S. Ski & Snowboard

Delta Air Lines will become an exclusive category partner of The U.S. Ski and Snowboard Association's new U.S. Freeskiing brand while continuing its sponsorship of the U.S. Ski Team and U.S. Snowboarding, which dates back to 2007. The renewal will run through 2014. The U.S. Freeskiing brand was launched by the USSA in January and includes the events of skicross plus halfpipe and slopestyle sk...

Pacers Designate Presenting Partners For Playoff Run

The Indiana Pacers, who are in the Playoffs for the first time in 5 seasons, announced four Presenting Sponsor Partners for the post season: Indiana University Health, Kroger, Stanley Security Solutions and XFINITY. "We are so happy to share the excitement of the post season with this community,” said Pacers President Jim Morris. “And to have four very special partners - Indiana University He...

Advocare Takes Sponsorship Strategy Grassroots With Sportsvite Partnership

Multi-level marketing company, AdvoCare, best known for its title sponsorship of the Independence Bowl, is launching a nationwide rec league sponsorship program with Sportsvite, a digital platform for amateur sports leagues. AdvoCare will activate 14 local adult sports league sponsorships in nine different markets, creating opportunities for its multi-level marketing force to interact with Spor...

Wells Fargo Sponsors Cleantech Open

Wells Fargo announced today that it will sponsor the Cleantech Open – a business plan competition that encourages the development of clean technology companies and innovation. Marking the first time a financial services company has joined as a national sponsor, Wells Fargo’s investment will cover all seven regions in the Cleantech Open, which is globally sponsored by Chevron. “We are excited ...