Esurance Renews Commitment To U.S. Open Tennis

The USTA announced today that Esurance, the direct-to-consumer car insurance provider, has extended and expanded its sponsorship of the US Open. Esurance, which first sponsored the US Open in 2010, will remain a sponsor of the event through 2012. Renewed partnership assets include media support of tournament television broadcasts, an on-site presence, and a presence on USOpen.org, the official ...

Study: Ram, 3M Benefit From Derby Finishes

Chrysler’s Ram Truck gathered more than a million dollars in broadcast exposure, while 3M's Mucho Macho Man deal scored more than $300,000 according to research conducted by Joyce Julius & Associates, Inc. The research firm, which specializes in measuring sponsorship media, calculated that Chrysler's Ram Truck appeared clear and in-focus for three minutes, 28 seconds (3:28) during NBC’s th...

Live Nation Partners With Groupon For Daily Deals On Event Tickets

Groupon and Live Nation Entertainment have formed a joint venture to develop a new online ticketing deals channel called GrouponLive. GrouponLive will serve as a local resource for Live Nation events and clients of its global ticketing business, Ticketmaster and will span concerts, sports, theater, arts and other live events. Financial terms of the deal were not disclosed. "With unprecedented...

Why Sponsorship Proposals End Up in the Trash...

If your recording, publishing, and touring receipts are through the roof, you can probably skip this article. Otherwise, you've gotten the memo to chase corporate America and diversify your streams. Except, most bands and managers get it wrong, and end up wasting time, losing bids, or missing serious revenue opportunities. And their pitches quickly land in the trash. So what's the problem?...

Live Nation, Carnival Embark On New National Alliance

On the heels of Live Nation's solid sponsorship quarter, the live entertainment company has unveiled a new wide-ranging national marketing alliance with Carnival Cruise Lines starting this spring. The alliance will support Carnival Cruise Lines’ “Hey America, Didja Ever” campaign, during and after live shows through Live Nation’s multi-channel distribution platform, VIP priority seating, in-ve...

The Dallas Mavericks Distribute Playoff Tickets with Augmented Reality

The Dallas Mavericks partnered with Qualcomm and Big Playar to distribute 2011 NBA Playoff tickets with augmented reality functionality, an extremely novel fan engagement tool. Fans who had an Android phone were able to scan an image of a Mavericks player on their game tickets to receive immediate access to an interactive game on their phone. Fan participation was guided by a set of instructio...

HopStop Expands Transportation Options With Help From Partners

HopStop.com started out as a way for users to find their way around town by providing mass transportation directions online, but as it expands to new modes of transporation, it's picking up partners along the way. Back in November, HopStop added car sharing and hourly car rental information into into its widely used navigation app that gives people fast and easy public transportation and walk...

Quarterly Sponsorship Revenue Rises 17% at Live Nation

Live Nation Entertainment reported a 17.4 percent increase in revenue for the first quarter, buoyed by increased ticket sales and sponsorship income. Speaking specifically on the sponsorship segment, the company was encouraged by first quarter results, writing.. "Our Sponsorship segment continued to generate growth during the quarter due to new strategic sponsors along with the renewal and...

Report: Sports Sponsorship By Autos To Top $1.1 Billion This Year

German sponsorship research and consultancy firm, Sport+Markt, predicts that sports sponsorship spending by the top 20 automotive brands will top 800 million euros per year (or $1.17 Billion). According to a recent study, automotive brands allocate the highest proportion of their sponsorship budgets to the sport of soccer (31.7%). American football (19.1%), baseball (8.2%) and golf (7.7%). In ...

Another Big Social Game Sponsorship

Coming on the heels of Zynga's tie-up with Lady Gaga, Electronic Arts has partnered up with world-renowned chef and host of ABC television show “Jamie Oliver’s Food Revolution,” Jamie Oliver for the Facebook game, Restaurant City. The move signals an increasing trend, whereby social game makers are using virtual items to influence specific behaviors on behalf of major corporate sponsors. Rest...