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The 10 Most Innovative Event Marketing Brands
What are the 10 top event brands? From sponsoring events like music festivals (Levi's) to launching eye-popping stunts (Red Bull) and developing idea-generating b2b content (IBM), the event mechanics can vary widely. But despite different tactics and goals, each of these 10 brands are leveraging events to engage key audiences at an unprecedented level. “Style was a factor here, of course, b...
Read MoreNewport Jazz Fest Secures Presenting Sponsor
The Newport Jazz Festival, established in 1954 and thought to be one of the first annual American jazz festivals, announced today that Natixis Global Asset Management will replace Care Fusion as the annual event's presenting sponsor this Summer. Headquartered in Paris and Boston, Natixis Global Asset Management provides investment solutions to both institutional and individual clients. “...
Read MoreU.S. Cellular Signs First Official NBA Team Deal
While on the court, the Oklahoma City Thunder look to push on to the Western Conference Finals, off the court the team recently announced a three-year partnership that will make U.S. Cellular the official wireless sponsor of the team. Financial terms were not released. During the 2011-12 season, U.S. Cellular's interactive kiosk will let fans check out U.S. Cellular's devices and learn abou...
Read MoreThe 68 Most Innovative Event Pros
Who are the most innovative in the events biz? That's a question that BizBash Media recently tackled in their first “Innovation Issue"- which strangely came up with the top 68. The list includes everything from caterers to chefs, with some notables from the experiential branding world in between, including Tara Back of Jack Morton Worldwide, Maneesh Goyal of MKG, and David Michael Rich of Geor...
Read MoreHow To Be A Brand Ambassador 101
Move over Speidi, enter Sparah. Virgin Mobile's newest campaign takes a look at what it takes to be a celebrity couple. Can it be manufactured? The carrier is attempting to sponsor and coach a random couple into becoming a full blown celebrity "spokescouple." Check out these entertaining videos to learn more about the campaign. Recently Sparah got together with Morgan Spurlock of Greate...
Read MoreMercury Insurance Renews WTA Event Title Through 2012
Auto and property insurance company, Mercury Insurance, has renewed its title sponsorship of the Mercury Insurance Open through 2012. The 2011 Mercury Insurance Open, a Women’s Tennis Association (WTA) event is a tune-up for the U.S. Open, held in August at La Costa Resort and Spa in Carlsbad, California. “We are very pleased to continue our sponsorship of this world-class event, and we’re l...
Read MoreGeorgia City Approves Police Car Sponsorships
If you ever get picked up in Holly Springs, Georgia you'll be seeing more than just flashing lights. The Atlanta suburb is looking to fund the city's coffers with a controversial new tactic, police car sponsorship. The city of Holly Springs in Cherokee County has approved sponsorships on its fleet of police cruisers, according to Atlanta's WSBTV. The city hopes to raise between $35,000 and ...
Read MorePro Cycling Event Donates Presenting Sponsorship To Charity
The USA Pro Cycling Challenge today announced the donation of the competition's presenting sponsorship to Millennium Promise, a leading international non-profit organization solely committed to helping end extreme poverty. By changing its name to "USA Pro Cycling Challenge for Millennium Promise," both parties hope to introduce Millennium Promise to millions of fans following the event through...
Read MoreNike Uses a "Social" Billboard Campaign to Promote Customization in Copenhagen
Nike recently launched an innovative billboard campaign in Copenhagen, Denmark that featured a team of Nike graffiti designers customizing a Nike iD billboard in "real-time" based on Facebook community engagement. Over a two week period, Nike graffiti artists spray painted a giant white shoe billboard to mirror the most "liked" designs in the Nike Free Run 2 iD Facebook page. On the dedicate...
Read MoreNorthern Trust Renews PGA Tournament
Northern Trust today announced a four-year sponsorship extension with the PGA Tour for the Northern Trust Open in Los Angeles through 2016. Northern Trust’s original five-year agreement was set to expire after the 2012 tournament. The deal is a positive sign for the PGA Tour. After taking TARP money in 2009, Northern Trust drew fire from lawmakers for its sponsorship of the tournament. The b...
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