Another Big Social Game Sponsorship

Coming on the heels of Zynga's tie-up with Lady Gaga, Electronic Arts has partnered up with world-renowned chef and host of ABC television show “Jamie Oliver’s Food Revolution,” Jamie Oliver for the Facebook game, Restaurant City. The move signals an increasing trend, whereby social game makers are using virtual items to influence specific behaviors on behalf of major corporate sponsors. Re...

Kayem Renews, Adds New Category To Red Sox Deal

Kayem Foods, maker of Fenway Franks, today announced it has extended and expanded its partnership with the Boston Red Sox. The parties have signed a new multi-year sponsorship and licensing agreement that will allow Kayem the ability to manufacture and distribute Kayem Sausage at Red Sox games and make Kayem the Official Franks and Sausage for both the Boston Red Sox and Fenway Park. "Th...

NY Life Expands MLB "Safe Calls" Sponsorship

New York Life Insurance has expanded its television sponsorship with seven new Major League Baseball teams around the ‘safe calls’ brand messaging. The seven new teams are: Chicago Cubs, Chicago White Sox, Milwaukee Brewers, St. Louis Cardinals, Cincinnati Reds, Texas Rangers and the Colorado Rockies. The expanded promotion was negotiated between New York Life’s media agency, Targetcast, with ...

WNBA Lands Official Hotel

IHG's boutique hotel brand, Hotel Indigo, will serve as the official hotel partner of the WNBA in a new multi-year marketing partnership beginning in 2011. The sponsorship is IHG's first deal with a professional sports league for the Hotel Indigo brand. “At Hotel Indigo we’re very proud to bring the local neighborhood to life within our hotels and we are committed to providing our guests a ...

Chivas Sponsors BI's Closing Bell

While most digital sponsorships are on target demographically, few check the often ambiguous "fit" component that's been discussed here in past blog posts. Raise a glass to one that does. Business Insider's new sponsor, Chivas, has co-branded the Business Insider Closing Bell, a minute-by-minute countdown clock to the market's closing each day. Whether the market's up (and you're celebrating) o...

Axe Creates a Jam Box To Engage Snowboard Enthusiasts

Axe recently leveraged its designation as an Official Partner of the 10th annual Mont Saint-Sauveur Ride Shakedown by partnering with Steel Space Productions to create an innovative activation footprint driven by music. Axe and Steel Space designed an "Axe Jam Box", an exclusive deejay booth that engaged fans with hip tunes and a variety of brand-centric games and prizes. Axe generated exciteme...

Aflac Sponsors Heisman Trophy

The Aflac duck can now officially strike the Heisman pose. The Columbus, Ga-based provider of supplemental insurance, today announced its sponsorship of college football's Heisman Trophy. The multi-year partnership kicks off this season. "We know our accounts, agents, and brokers are passionate about the game, so we are excited and honored to team up with this coveted award which recognizes...

Aflac Looks To Recruit New Agents With Nascar Paint Scheme

Aflac, a long time sponsor of Roush Fenway Racing, is putting a new spin on their sponsorship activation. The supplemental insurer recently unveiling its NOW Hiring paint scheme for the No. 99 Aflac Ford Fusion to be driven by Carl Edwards in this weekend's All-Star Race in Charlotte. Rather courting potential insurance customers, the paint scheme is aimed at attracting potential Aflac agents. ...

Zynga Teams Up With DreamWorks For In-Game Integration

Fresh on the heels of its music partnership with Lady Gaga, social game maker Zynga has landed a movie deal with DreamWorks Animation and Paramount Pictures around the launch of Kung Fu Panda 2. Through new co-branded in-game items and quests in the game CityVille, Zynga will be helping to promote the opening of Kung Fu Panda 2 on May 26th. This is the first-ever in-game integration within Cit...

Bucks Become Latest NBA Team To Land Vodka Deal

Illinois-based ultra premium vodka, YES Vodka, is the newest sponsor of the Milwaukee Bucks in an agreement that includes sponsorship on the Bucks Statewide Radio Network, in-arena signage, a YES Vodka lounge and social media elements. The Bucks follow a host of NBA teams that have secured vodka deals since the league loosened team alcohol rules, including the Nets (Stoli), Knicks (Sobieski) an...