Kings' Ransom

According to Sacramento's ABC News10, the NBA fact finding committee will meet directly with local Sacramento companies that have pledged more than $10 million in sponsorship in a campaign to keep the Kings from relocating to Anaheim. The sponsors, reportedly, will be asked to make deposits within 30 days of the meeting. The major sponsors that have made commitments are major sponsors are Env...

Rolex Named Official Timekeeper of Asian Tour

Rolex has been named the Official Timekeeper of the Asian Tour, the official sanctioning body for professional golf in Asia. The official relationship build on the watchmaker's sponsorship of golf, which includes several co-sanctioned Asian Tour events (CIMB Asia Pacific Classic, Barclays Singapore Open, Avantha Masters), the World Golf Championships, PGA Tour and The European Tour. Rolex has...

Brown-Forman Signs Biggest Tequila Sponsorship To Date

Sponsorship in the tequila category shows no signs of slowing down, as today Brown-Forman tequila brand, el Jimador, announced a new multi-million dollar, four-year deal with Major League Soccer, making the company the official tequila sponsor of Major League Soccer (MLS), U.S. Soccer and the U.S. Men’s and Women’s National Teams, and the Mexican National Team’s annual tour of the United State...

Six Sponsorship Takeaways From Morgan Spurlock's Greatest Move Ever Sold

Morgan Spurlock's new film, POM Wonderful Presents: The Greatest Movie Ever Sold, is out today, and I urge you to check it out. It's hilarious and lots of fun to watch (see my full review). And there are so many lessons to be learned about sponsorship, if you're new to the medium, as either a buyer or seller, or need a refresher. Here are a handful of observations I had, culled from the 30 or...

Ahead of the Curve: Xavier Cobos

Xavier Cobos Manager Partnership Development, Golden State Warriors SponsorPitch Profile: XavierCobos How long have you been in the biz? I have worked in a sales & marketing capacity for about 10 years and have spent the last 4 years in a partnership development capacity. How many deals have you done? Somewhere in the range of 30-40. You are in just your first year of selling a sports...

New England Revolution Land Jersey Deal

UnitedHealthcare will serve as the New England Revolution's first-ever jersey partner, both parties announced in unveiling a multi-year partnership earlier today. The Revolution will debut their game jerseys displaying the UnitedHealthcare logo for the team's game against Kansas City tomorrow. Activation of the deal will center on raising awareness about the benefits of healthy living and prev...

Breaking Down Lady Gaga's Virgin Mobile Partnership

Since 2009, Virgin Mobile has done an incredible job leveraging its presenting sponsorship of Lady Gaga's Monster Ball Tour. While sponsors commonly sponsor a musician/tour to generate awareness and buzz amongst a core consumer base in major markets nationwide, Virgin Mobile has gone to extra lengths to ensure that its partnership with Gaga delivers much, much more. The prepaid cell phone comp...

Two New Updates To SponsorPitch

Since relaunching SponsorPitch about 5 weeks ago, we've had so much great feedback we hardly know how to process it all. This is a good problem to have and we'll continue to do our best to give sponsorship professionals the most valuable, indispensable resource on the planet. In a world where sponsors vet proposals in the blink of an eye, based in large part on the depth of the brand research...

How Morgan Spurlock Prices Sponsorship

Here and elsewhere, much has been made about the variable pricing model that Morgan Spurlock used to get sponsors involved with "POM Wonderful Presents the Greatest Movie Ever Sold." Here's a break down of the four metrics that trigger increases in sponsorship fees, from sponsors like POM Wonderful, Jet Blue & convenience store, Sheetz. One down, three to go. But why let that stop you fr...

Dollywood Finds Perfect Fit For New Ride

Tennessee Farmers Cooperative (Co-op) has agreed to be a major sponsor of Dollywood’s newest thrill ride, Barnstormer. In advance of the Spring season, Park officials offered Co-op the opportunity to have its name and logo included on signage, apparel, and promotional items associated with this new ride. “Dollywood was looking for a partner that made sense to be included in a farm-themed ride...