Pantech Sponsors Dew Tour In Support Of New Product Launch

Pantech Wireless, the North American subsidiary of one of Korea’s three largest mobile phone manufacturers, has signed a deal to become the official handset partner of both the Dew Tour and Winter Dew Tour, and will title sponsoring the opening event of the 2011 season. The sponsorship will compliment the launch of several new Pantech products found at AT&T stores and retailers nationwide. ...

Cleveland Indians Land Official Fuel

BP has unveiled a partnership with the Cleveland Indians, which will make it the official fuel provider of the MLB team. The deal includes a market-wide retail promotion at BP sites throughout the remainder of the 2011 Major League Baseball season, brand integration at Progressive Field and VIP experiences around pre-game batting practice. "BP is building on its commitment to local drivers...

Top 5 Reasons Your Proposal Isn't Converting To Sales

We’ve been asked many times to give advice to brands concerned about their inability to source for sponsors. No matter which sector the opportunity represents, it’s often the sponsorship proposal which is not translating how sponsorship benefits can add value and ROI. There can be a number of reasons why the sponsorship proposal doesn’t work, but we’d like to highlight the most important: ...

J.P. Morgan Secures "Biggest Sponsorship" in Cricket Grounds' 224 Year History

London's Lord's Cricket Ground, and its owner Marylebone Cricket Club, have come to a sponsorship agreement with J.P. Morgan which is being called the “biggest and most comprehensive” corporate partnership in MCC’s 224-year history. The sponsorship will provide the multi-national banking institution with naming rights to the Media Centre, hospitality facilities on-site and branding at the Londo...

Bank Signs $7.9 Million Marathon Renewal

Standard Chartered Bank has renewed title sponsorship of the Standard Chartered Marathon Singapore for $7.9 million over a three-year partnership that will run through 2013. 2011 will be the second running of the the Standard Chartered Marathon Singapore, which attracted 60,000 participants in its first year. “After a very successful inaugural SCMS in 2010, we are delighted to announce our ...

Miami Heat Score Official Sports Grill In Time For Finals

If the Miami Heat win the NBA Finals, local sports grill chain, Duffy's, is hoping fans will take the celebration to one of 24 locations, today announcing a strategic partnership with the Miami Heat that will make it the "Official Sports Grill of the Miami Heat." The multi-year partnership provides the casual-dining chain with co-branded marketing initiatives at all 24 Duffy's Sports Grill loc...

Sponsorship is NOT Transactional

People buy from people they like and trust. Sure, you might buy a product from someone you don’t like, but there would be reasons for it, such as it was a necessity, there was no alternative at the time, or it was the least expensive. But that is what I call a transactional purchase. Sponsorship is not a series of transactional purchases-at least not successful sponsorships. Sure, there may be ...

Take a Tour of KC's New LIVESTRONG Sporting Park

Check out these player previews, filmed in May, for a peak inside LIVESTRONG Sporting Park, as the final preparations are being made for the MLS team's June 9th opener. Livestrong and Sporting KC announced the groundbreaking six-year naming alliance back in March, which unlike pretty much every other naming rights partner in the world, the nonprofit foundation won't have to pay a dime for. In...

DHL To Transport Man-U Through U.S. Tour

DHL, Manchester United’s Official Courier and Logistics Partner, will be the title sponsor of the Club’s summer tour through the United States. The tour, lasting three weeks and starting in July, is scheduled to hit Boston, Seattle, Chicago, New Jersey and Washington DC. Through the title sponsorship, DHL has secured rights including player and club legend appearances, tickets, hospitalit...

Hertz Embeds NeverLost Navigation Into Cycling Race

Cyclists in the 2011 Race Across America won't have to worry about getting lost. Navigation Solutions has announced Hertz NeverLost is the official Navigation Sponsor for the 3,000 mile bicycle ride across the United States, starting June 14th in Oceanside, California. Hertz NeverLost will allow RAAM crew and fans to follow their favorite cyclists along the RAAM route, while the cyclists t...