Phillies Sign Official Bridal-Engagement Sponsor

The Philadelphia Phillies have crafted an official sponsorship out of bridal engagements at Citizens Bank Park and a local jewelry retailer, Benari Jewelers, has accepted the offer. Jckonline writes "The sponsorship is in correlation with specially-priced engagement packages offered by the Phillies that includes a live broadcast of the proposal on PhanaVision and the left field video board, f...

Bike-Share Coming to Boston, $1.5 M in Sponsorships Already Secured

Consistently hailed as one of the least bike-friendly cities in the country, Boston officials are out to change its reputation. The Boston Globe writes "that Hubway, will open in July with 600 bicycles and 61 stations in the city.... About a dozen corporate, hospital, and university sponsors have contributed $1.5 million, led by $600,000 from New Balance." Bike sharing programs have been widel...

Padres Attach 88-Foot TaylorMade Golf Club To Foul Pole

A giant TaylorMade golf club made its debut at Thursday night's Padres game at Petco Park. The 88-foot tall replica club is attached to the right-field foul pole in fair territory. It’s the result of a three-year advertising agreement between the Padres and Carlsbad-based TaylorMade Golf. This video by TaylorMade shows how they did it: Read more on the TaylorMade-Padres deal from the San Di...

Illinois Becomes First Big Ten School To Launch Affinity Energy Product

Following in the footsteps of several Texas schools, the University of Illinois to launch a co-branded retail energy product, in conjunction with Dallas-based Champion Energy. Fans will be able support both the University of Illinois and the Fighting Illini from their homes and businesses; simply by paying their electricity bill. Proceeds from this partnership will support the University of Ill...

PowerBar To Encourage Donations To USA Water Polo Through On-Pack Promotion

PowerBar has entered in to a two year agreement with USA Water Polo to serve as an official supplier. As part of the agreement, PowerBar will supply the USA Water Polo National Teams with a range of products across the PowerBar platform, while also presenting the opportunity for donations back to USA Water Polo through the purchase of PowerBar products. The agreement runs through the 2012 Olymp...

Football Team To Sponsor MMA Fighter For UFC 129

Here's an interesting sponsorship deal between two properties. As MMAJunkie.com first reported earlier today, Canadian Football League team (the Hamilton Tiger-Cats) will sponsor Mark Hominick, who fights featherweight champ Jose Aldo next week in Toronto's UFC 129. As part of the deal, Hominick will wear a Ticats hat as he enters the octagon and will bear the team’s logo on his shorts during ...

Groupon Pulls Plug On 'Fake Sponsorship That Didn't Exist'

When you're at an event and you see a brand's logo on a banner, in many cases you'll assume that the brand has an official relationship with the event. But on the web, ad networks can deliver your promotional copy to sites you've never approved, or worse, never even heard of. This, of course, doesn't relieve the advertiser from their obligation to review in advance where they place their own ad...

FIFA Scores Official Insurance Provider For 2014 World Cup

FIFA has secured another national sponsor for the 2014 World Cup in Rio de Janiero. Brazilian insurance company Liberty Seguros will serve as the Official Insurance Provider of the 2014 FIFA World Cup. Liberty Seguros is a Brazilian subsidiary of U.S.-based property and casualty insurer, Liberty Mutual Group. “We are looking forward to playing our part in welcoming the FIFA World Cup back to...

Pirate's Booty Makes Derby Play

Snack manufacturer, Pirate's Booty, will have a rooting interest in this weekend's Kentucky Derby. The brand will sponsor contenders Uncle Mo and Stay Thirsty during the running of the 137th Kentucky Derby on Saturday. Pirate's Booty's largest shareholder, Mike Repole, owns both horses. Among other benefits, the Pirate's Booty logo will be displayed on jockeys John Velazquez (Uncle Mo) and R...

Ahead of the Curve: Marty Teller

Marty Teller Partnerships Manager, Trenton Thunder SponsorPitch Profile: MartyTeller Years in the biz: 6 Why/how did you get started in it? After graduating from the University of Tampa, I started as an intern in the Premium Services department with the Baltimore Ravens where I focused on the service and operational side of the team’s suite business. Starting on the service end of things...