Molson Coors, NHL Will Appeal Court's Decision

Molson Coors isn't losing the NHL without a fight. The Canadian Press reports that Molson Coors Canada and the NHL plan to appeal an Ontario court ruling that last week blocked what has been called the most lucrative sponsorship deal in NHL History. The ruling, handed down on Friday, stated that the NHL, in agreeing to a $375 million deal with Molson Coors, violated a previous agreement i...

Emirates Renews Breeders Cup Sponsorship

The Breeders' Cup and Emirates Airline have renewed their sponsorship agreement which makes Emirates the official commercial airline of the Breeders' Cup World Championships. Emirates has been a Breeders’ Cup sponsor since 2005. As a part of the new agreement, Emirates will also be an official presenting sponsor of Breeders’ Cup Challenge races on ESPN this summer and fall. Emirates will...

Shopping Mall Giant, Westfield, Eyes $33 Million Naming Rights Deal

The largest retail property group in the world, Westfield, is considering a £20 million deal to become the naming rights sponsor of West Ham Olympic stadium, according to a recent report in Construction Enquirer. The deal wouldn't start until after the Olympics in 2012 and would rename the home of English soccer team, West Ham, to Westfield Stadium. According to the paper's sources, the de...

Nestle Purina Partners on Multi-year Deal with Westminister Dog Show

Nestle Purina PetCare Company and the Westminster Kennel Club today announced a multi-year agreement making Purina the "official pet food sponsor" of the Annual Westminster Kennel Club All Breed Dog Show. "Purina is proud to be the official pet food sponsor of the Westminster Kennel Club Dog Show," said Steven L. Crimmins, Chief Marketing Officer for Nestle Purina PetCare, North America. "We...

Yingli Renews World Cup Through 2014

Yingli Green Energy has renewed its sponsorship with FIFA for the 2014 World Cup in Brazil. During a joint press conference, both FIFA and Yingli Green Energy's top management addressed journalists and guests from around the globe. The announcement was made by both FIFA officials and Yingli senior executives at the 2011 Intersolar show in Munich, Germany. The 2014 FIFA World Cup will help Yi...

Securing Your Piece of the Sponsorship Pie

Is the sponsorship pie shrinking or growing? All research and numbers seem to indicate that it is growing. The annual IEG research shows that investment in sponsorship in North America (rights fees and activation dollars combined) is growing annually, even during the recession a few years back. The Canadian Sponsorship Landscape Study has shown the same trend for the past six years. When it ...

PNC Re-Ups Pistons Presenting Sponsorship

PNC Bank has renewed its presenting sponsorship of the Detroit Pistons for the 2011-12 regular season and playoffs. With the renewal, PNC Bank will enter its fourth season as the team’s official banking partner. “Through the first three seasons we have developed a community-driven partnership with PNC Bank and we have proven that our relationship will go much farther than a simple promotiona...

AT&T, Samsung Team Up For Another Music Tour

AT&T and Samsung Mobile have teamed up for their second music tour in less than two weeks, this time announcing their sponsorship of country music star, Keith Urban, and his 'Get Closer 2011 World Tour'. The agreement includes AT&T and Samsung's naming as the presenting sponsor and Urban's endorsement of the Samsung Infuse 4G smartphone, exclusively available to AT&T customers. As part of ...

Quilksilver Signs On To Title Surfing's USA Championships

Surfing America, the National Governing Body for surfing in the United States, and apparel brand, Quiksilver, today announced that the brand has agreed to title Sponsor the 2011 USA Championships, the nation's premier event in surfing. This year's Quiksilver USA Championships event will be held June 18-25th in California. "We're excited to sponsor the USA Championships and support the f...

IndyCar Lands Official Printer

Stamford, Connecticut-based printing services company, Cenveo, has signed a multi-year sponsorship deal that will make it the official printer and visual communications partner of IndyCar. Deal terms were not released. "We understand IndyCar CEO Randy Bernard's call to action," said Cappy Childs, President, Cenveo Sales, Digital Operations and Logistics. "Our ability to quickly understand t...