Team Creates Non-Alcoholic Sponsor Kit For Kids

Amid, new calls for a U.K. ban on alcohol sports sponsorship, one football club today announced a hybrid solution that maintains its relationship with the all-important alcohol category. While Crabbie's, Alcoholic Ginger Beer, sister brand, will be showcased on Hibernian FC first team shirts and adult replica kits, non-alcoholic sister brand, John Crabbies Cloudy Ginger Beer, will be featu...

MLB Ballparks Help United Launch Post-Merger Brand

The Chicago Cubs and Chicago-based United Airlines have agreed to a new three-year exclusive agreement making United Airlines the Official Airline of the Chicago Cubs and Wrigley Field, and extending a partnership that began in 2004. Starting with the 2011 season, United will be the only airline visible in Wrigley Field and on the road with the Cubs. As a part of the extended partnership, t...

Entertainment Social Network Launches Sports Check-Ins, Media Partnerships

Entertainment social network, GetGlue.com, has launched a has launched a host of new sports partnerships as it looks to expand its functionality into sports viewing. GetGlue is a social network for entertainment, which says it has more than 900,000 users and 12M ratings and check-ins for TV shows, movies, music and books each month. Fans use GetGlue apps to check-in while consuming entertainmen...

Red Sox' New Spring Training Facility Named JetBlue Park

JetBlue Airways Corporation has signed an eight-year extension as the Official Airline of the Boston Red Sox and the Official Airline of Fenway Park. Additionally, the airline will sponsor JetBlue Park, the new Spring Training ballpark for the Boston Red Sox in Lee County, Florida. "From the outset, our relationship with JetBlue Airways has been a true partnership based on our shared commit...

Hugo Boss Asks Mclaren Fans To Design Team's Overalls

Hugo Boss, a longtime partner of Vodafone McLaren Mercedes, is tapping into the fashion sense of crowds by launching a new interactive promotion that lets fans design a unique set of overalls for Lewis Hamilton and Jenson Button to wear at an upcoming grand prix. Using the Hugo Boss website (hugoboss.com/mclaren or facebook.com/hugoboss), fans can select from a palette of colors, styles and ...

Ahead Of The Curve: Joan Hanscom

Joan Hanscom, Greenware® US Gran Prix of Cyclocross SponsorPitch Profile OK, What is cyclocross? Cyclocross is the fastest growing competitive discipline in the sport of cycling in the United States. It is a fall sport that runs from September through January. Competitors race on a closed circuit – 1.5 – 2.5 miles in length - that includes mud, sand, grass, pavement and obstacles. T...

Deloitte Looks For Solutions By Sponsoring Kaggle Competition

Professional services firm, Deloitte, is sponsoring a competition with Kaggle.com that aims to remake the famous ELO chess rating system, which the World Chess Federation uses to determine player rankings. The winner of the Deloitte/FIDE Chess Rating Challenge will not only win the opportunity to present their findings to the Federation, but they'll also walk away with a $10,000 prize provided ...

Washington Nationals Name Official Hot Dog

Kayem Foods, Inc. has made the Washington Nationals its newest partner, signing an agreement to manufacture and distribute Kayem Beef Hot Dogs at Nationals games, and make Kayem Franks the Official Hot Dog of the Washington Nationals and Nationals Park. "We are thrilled to partner with the Nationals franchise for the privilege of serving great tasting franks that will enhance the fan experie...

PETA's Proposal To VA: Rename Troutville Rest Area To "Fishing Hurts" Rest Area

Virginia-based PETA (People for the Ethical Treatment of Animals) has never been shy about using sponsorship (or the PR around a proposal) to get their message out. PETA has sent a proposal to the Virginia Department of Transportation (VDOT) offering to sponsor the Troutville, Virginia Safety Rest Area in return for permission to change the location's name to the "Fishing Hurts" Rest Area. PETA...

Olympic Partners Team Up For Mobile Payments

Samsung Electronics, the Worldwide Olympic Partner for Wireless Communications Equipment, and Visa, the Worldwide Olympic Partner and exclusive Payment Services sponsor are combining technologies to make mobile payments a reality at the 2012 Olympic and Paralympic Games in London. To make payments, customers willsimply select the Visa mobile contactless application, select pay and hold the pho...