London 2012 Locks Down Security Services Provider

LOCOG (The London Organising Committee of the Olympic Games and Paralympic Games) unveiled G4S Secure Solutions (UK) Limited has the Official Security Services Provider and a tier three sponsor of London 2012. Under the agreement, G4S, which employs more than 50,000 people, will be responsible for recruiting, training and managing the 10,000-strong security workforce that will be tasked with se...

Sony Ericsson Matches Tennis & Reality TV For New WTA Webisode

Sony Ericsson has launched their 2011 WTA activation with a new social media program called Xperia Hot Shots. The gist of it is that Sony Ericsson is giving 6 rising stars on the Tour an Xperia smartphone to chronicle day to day life as they travel the world on the tour. Fans can follow their homemade videos on Facebook, Youtube and other social media channels and vote for their favorite, who c...

Lindt Unwraps Sony Ericsson Open Deal

Roger Federer's favorite Swiss chocolatier, Lindt, is a new partner of the Sony Ericsson Open in Miami, which kicks off today. As a host sponsor, Lindt will have visibility throughout the tournament on Premier Display Island, tournament signage and through a variety of in-park promotions. Throughout the tournament, a Lindt Lindor Dream Center will be set-up inside the main gate, offering f...

Philips Partners With World Sleep Day

The recently published Philips Index for Health and Well-being consumer research study, conducted across 23 countries and involving more than 31,000 people, revealed that 35 percent of people do not feel they get enough sleep, impacting both their physical and mental health. The next logical step? Sponsor 'World Sleep Day.' Royal Philips Electronics has brokered a partnership with the World...

Garage Band: Blackberry To Pick 8 Fans Garages For Foo Fighters Performance

Want to see the Foo Fighers play? ... in your garage? Blackberry is making it possible through a new sweepstakes launched last Thursday. Entrants must whip up a statement that expresses the reason why Foo Fighters should play your garage; and submit an entrant-generated photo which demonstrates the garage that entrant asserts should be chosen as the venue for a Foo Fighters musical performance...

A-B & MLS Agree To Go Another Round

Anheuser-Busch has renewed its relationship with Major League Soccer, agreeing to a deal with SUM that will keep A-B brands present across MLS' host of soccer properties. Budweiser and Budweiser Chelada will remain the official beers of Major League Soccer (MLS), Budweiser will remain the official beer of the U.S. Men’s National Team and Bud Light is back as the official beer of the U.S. Women’...

Coca-Cola, Maroon 5 Use Social Media To Crowdsource A Song In 24 Hrs

Today, live from London, Coca-Cola and Maroon 5 are tapping into their respective fan bases to build an original song, from start to finish, in 24 hours. Fans are getting access to the "recording studio" by visiting www.coca-cola.com/music, where they can interact with the band and lend their creative inspiration to lyrics, riffs and rhythms for the new song. Coca-Cola is calling it the "bigge...

Asiacell Sponsors Iraq Olympic Committee

Asiacell - the largest telecommunications company in Iraq - has announced the signing of a sponsorship agreement with the National Iraqi Olympic Committee. Under the agreement, Asiacell will exclusively sponsor all the Committee's activities and the Iraqi Football Association's national teams. "We believe that sports can serve as an instrumental tool in social development. This sponsorship...

SyFy Expands Into 'Completely Sponsorable' Social Games

NBC's SyFy is expanding into the red hot social gaming space, in a move that Broadcasting & Cable reports will be "completely sponsorable." Incubated under the company's SyFy Ventures arm, SyFy Games' first releases will be available for Facebook later this year. Read more about SyFy's expansion into social games from Broadcasting & Cable. (function (){var a=document.createElement("script...

I'm Back To Blogging, And Here's Why...

This past weekend I happened upon a rant from @NCAAPartnership on Twitter, about my favorite topic, sponsorship ROI. Reading it inspired me to dig up and share an old blog post I had written. I found the blog post and discovered two interesting things. One, there was a comment I had never seen on the post that was really quite eye opening, that I think the whole sponsorship world should se...