Report: 'Corporate Interest In Music Partnerships Never Greater'

According to IEG, the largest percentage increase in sponsorship spending this year will come from music properties. In a new report, the sponsorship consultancy predicts North American companies will spend $1.17 billion to sponsor music venues, festivals and tours in 2011. The firm says its a 7.3% increase from 2010. "Corporate interest in music partnerships has never been greater," said Wil...

Budweiser Scores with PoolBall Concept in Nightlife Settings

Anheuser-Busch recently teamed up with Ogilvy Argentina to create a brilliant interactive game designed to engage soccer enthusiasts in nightlife settings. The collaborating parties developed an exclusive "PoolBall" event that allows teams to compete head-to-head in a game that resembles pool but is played by using soccer skills. At several pubs throughout Buenos Aires, Anheuser-Busch set up a...

Power Balance Named Presenting Sponsor of Rock 'n' Roll Marathon Health Expos

Balance wristband maker, Power Balance, is the new presenting sponsor of 16 Rock 'n' Roll Marathon Health and Fitness Expos throughout 2011. Terms of the deal, which was announced today, were not released. The 2-day expos will accompany each of the Rock 'n' Roll events, reaching 16 markets: New Orleans, Dallas, Nashville, San Diego, Seattle, Chicago, Virginia Beach, Philadelphia, San Jose, D...

3 Amigos Continues Push Into Motorsports With Darlington Deal

3 Amigos Tequila has been named “The Official Tequila” of Darlington Raceway, it's third deal in motorsports. The brand, headquartered in Arizona, has existing deals with Phoenix International Raceway and Talladega SuperSpeedway (3 Amigos 250). “Like Darlington Raceway, 3 Amigos Tequila is all about good times and fun,” said Darlington Raceway President Chris Browning. “We look forward to a...

NCAA Task Force To Review Bowl Sponsorship Standards

NCAA President Mark Emmert on Thursday announced the establishment of an NCAA Division I Bowl Licensing Task Force to examine the purpose, criteria, process and oversight of the NCAA licensing procedures for football bowl games. According to a statement released by the NCAA, the task force will examine governance and oversight by bowl sponsoring agencies, conflict-of-interest rules and policie...

49ers Turn To CAA For Santa Clara Naming Rights Partner

The 49ers front office has had a busy week. A day after announcing that it has hired former Facebook CFO, Gideon Yu, as its Chief Strategy Officer, the team announced a major partnership with CAA to assist in the search for a naming rights partner for its Santa Clara stadium project. The new stadium is a 68,500-seat stadium currently scheduled to open in time for the 2015 National Football Leag...

Discover Gives Away Stanley Cup

When Discover signed a 1 year deal as official credit card of the NHL last Fall, some wondered how the brand would fair in pulling together a league-wide activation around such a short term deal. One answer? Send the Stanley Cup on a sleepover. Check out the promotional video below for Discover's Win A Day With The Stanley Cup promotion. A winner will be announced next week in the contest, whic...

Heineken Makes Predictive Analytics Fun With Real-Time UEFA App

Heineken has launched a new app called StarPlayer, which lets fans watch UEFA Champions League matches on television while playing it in real-time on a computer, iPhone or iPod touch. The games lets players earn points by making in-game predictions based around the action they're watching on TV. The goal with StarPlayer, which was created by digital agency, AKQA, is to make watching the game on...

O Co Cuatro

The Oakland Coliseum will receive its fourth naming rights partner, if The Oakland-Alameda Coliseum Authority approves a six-year, $7.2 million naming rights proposal with Overstock.com today, MercuryNews.com reports. The catch? Overstock.com has an "opt out" should either the A's or Raiders choose to play elsewhere when their leases run out in 2013. Read more on the deal at MercuryNews.com...

TRX Sponsors You (and Drew Brees)

Want to join Drew Brees in one company's endorsement portfolio? TRX, the suspension training equipment company probably best-known for its wacky Drew Brees video promos, is the latest company to 'sponsor' every day people with a new campaign that uses social media to identify the every day athletes that deserve the company's sponsorship cash. The "TRX Sponsors You" campaign asks every day athl...