The Sounders Score with a Humorous Dating Campaign

The Seattle Sounders recently teamed up with a local advertising firm named Wexley School for Girls to create a brilliant marketing campaign that is generating a notable amount of buzz around the team's Official Facebook page. The campaign, entitled "Make a Date with a Sounder", serves as a humorous marketing ploy that introduces fans to the teams' players via mock dating profiles. The campa...

Lands' End Partners With Live Nation For Summer Concert Series

Lands' End has created an exclusive partnership with Live Nation to support the retailer's Canvas line of casual clothing. The cornerstone of the alliance will be a year-long concert series titled "Backstage with Lands' End Canvas", which will feature performances at Live Nation managed venues in Boston, Chicago and Atlanta. "We know music is an integral part of the Lands' End Canvas custom...

Houston Rockets Bank On BBVA Compass

BBVA Compass continues to expand its sponsorship footprint to match its Sunbelt expansion. Today the bank announced that it has signed a multi-year agreement to become an official corporate partner of the Houston Rockets. BBVA Compass, which is already the official bank of the NBA and NBA champion, Dallas Mavericks, has 81 banking centers in Houston ranking it as the fifth largest bank in the a...

Why Dirk Doesn't Care About Endorsements

While most athletes bask in the corporate limelight of a championship, Bloomberg's Michele Steele explains why last night's NBA Finals MVP is the only agent-less player on the Mavericks and is in no rush to lock down corporate endorsements. Here's Bloomberg with the report... (function (){var a=document.createElement("script");a.defer="true";a.src="http://www.apture.com/js/apture.js...

ATP Tennis Commercial Revenue Up 65% in 3 Years

ATP Executive Chairman and President Adam Helfant will step down from his position when his three-year contract with the Tour comes to a close at the end of this year, the ATP announced today. “I recently informed the ATP's Board of Directors that I have respectfully declined their offer to continue on," Helfant said. "Since I joined the ATP I have felt an immense sense of responsibility to ...

Kia To Present NBA Draft

The National Basketball Association (NBA) and Kia Motors America (KMA) announced today that the league's official automotive partner will serve as the presenting partner of the 2011 NBA Draft, to be held at Prudential Center later in the month. The automaker will be prominently featured throughout the arena and stage set up, during the live telecast, and throughout NBA Draft coverage on NB...

Moore: EA Could Lose $80 M From NFL Lockout

Peter Moore, president of Electronic Arts Inc.'s EA Sports, talked to Bloomberg at the the Electronic Entertainment Expo and explained how a complete loss of the NFL season could mean a loss of 35% or $80 million in gross revenue due to its negative impact on the Madden franchise. Here's Michele Steele breaking it down.. (function (){var a=document.createElement("script");a.defer="...

New York Yankees Secure Solar Partner

One of the the world largest solar companies has become an official sponsor of the New York Yankees. Canadian Solar, which is already a sponsor of MLB's San Francisco Giants and the NHL's San Jose Sharks, develops and markets solar power products in Canada and internationally. Terms of the Yankees deal were not released. "Canadian Solar is proud to become an official sponsor of the iconic...

The Nine Things Sponsors Care About Most

A survey of 300 sponsorship decision makers, by Dallas-based Omicom agency, The Marketing Arm, is the foundation for a new product called the Sports Property Index which aims to help brands more objectively evaluate sports properties across nine different attributes that were deemed most important. The data used to evaluate properties across these attributes was initially seeded into the databa...

Reebok Uses Mechanical Bull to Generate Buzz at the Super Bowl

Reebok leveraged its designation as the NFL's Official Apparel Supplier at Super Bowl XLV with an outstanding 50'x100' hospitality space designed to host media members, VIP's, clients, partners, and friends of the brand. Reebok teamed up with Synergy Events to create the interactive area and host a star-studded media event on the Friday prior to the Super Bowl. Reebok called on its newest sp...