WNBA's Mystics Latest To Land Jersey Sponsor

The Washington Mystics are the latest WNBA team to put a partner's logo on the team jersey. The marquee partnership was announced today with Inova Health System, a not-for-profit healthcare system based in Northern Virginia. As part of the partnership, Mystics players will wear Inova Hospital System’s name and logo on the front of their home and away jerseys, shooting shirts and community appar...

Red Sox Get Ready To Party

The company, which in its commercials calls itself the "official sponsor of fun" has become the official sponsor of the Boston Red Sox, according to the Boston Globe. As part of the deal, look for Wally the Green Monster to be used in the 53-store chain's television advertising and marketing efforts, CEO Sal Perisano said. The agreement is a two year deal the Globe reports. The Boston-based par...

Activation Tactic of the Week

When it comes to putting on marquee events, WWE is widely considered to be one of the best in the business. WWE showcased its prowess on Sunday when it attracted a record-setting 71,617 fans to the Georgia Dome for Wrestlemania XXVII. The event grossed $6.6 million in ticket sales and attracted avid wrestling fans from all 50 states and 30 countries worldwide, including Snookie and several o...

EMC, Toshiba Split Title On Golf Tourney

In a rare move, Carolinas PGA Tournament has added a second title sponsor for what will now be called the 47th Toshiba / EMC North Carolina Open. “Last year’s North Carolina Open was all we could have asked for with a full field plus a qualifier, a dramatic finish, a generous sponsor in Toshiba and a wonderful charity to give to in the Hendrick Marrow Program," Tournament Director Chris Mez...

Here's How The Official Cap of MLB Kicks Off The Season

New Era unveiled its 2011 Major League Baseball ad campaign today, which features 30 Rock's Alec Baldwin and The Office's John Krasinski in a series of commercials that highlight the passion behind the Yankees-Red Sox rivalry. "We've created a campaign that celebrates the most talked about aspect of Major League Baseball - the rivalry," said Christopher H. Koch, CEO. "And we've taken one ...

Kentucky Speedway Collaborates With Cause For Title Sponsorship

In what seems like a growing trend, a cause, not a corporation, has taken title sponsorship to another major event. Kentucky Speedway has announced that the non-profit relief organization, Feed The Children, will serve as title sponsor of the NASCAR Nationwide Series "Feed The Children 300" on July 8th. Terms of the deal were not released. "It's an honor to partner with the Kentucky Speedw...

Telepresence Co. Looks To Make A Splash With Virtual Golf Clinics

While sponsorship spending in the telepresence category has been primarily dominated by tech bellwether, Cisco, there may be a new player in the category. Pittsburgh-based Vu Telepresence is looking to make a splash by today announcing its sponsorship of several PGA Tour tournaments. Vu TelePresence will be showcasing its videoconferencing technology on-site at stops throughout the 2011 PGA Tou...

Puma Spends Nearly 7.5% Of Total Sales In India On IPL Cricket

In an insightful interview with Business Standard, Puma Sports India managing director, Rajiv Mehta, shares that the German sportswear and apparel giant spends 10 to 15% of overall sales on building the brand, of which a full 50% goes into promotions with the Indian Premier League. And why not, Mehta goes on to tell Business Standard that the Indian market for sportswear is climbing at a 15-20%...

Activation: MLB Players Surprising Customers At B of A Branches

Straight from The LoHud Yankees Blog, Nick Swisher is apparently making unannounced and random appearances at Bank of America locations in the city today, giving away tickets and other Yankees paraphernalia. The promotion stems from the bank’s sponsorship of Major League Baseball, which makes it the Official Bank of Major League Baseball. Click here for more. (function (){var a=document.c...

Nike Extends USOC Deal Through 2016

Nike and the U.S. Olympic Committee (USOC) announced today that sports apparel brand will extend its sponsorship of the USOC as an official outfitter through Rio in 2016. This includes providing footwear and apparel for the U.S. Olympic and Paralympic athletes including the medal stand uniform that will be worn on the award podium and during medal ceremonies during the London 2012 Olympic and P...