LIVESTRONG Scores Naming Rights To Kansas City's New MLS Stadium

Wow. Livestrong has signed a groundbreaking six year deal to partner with Kansas City-based Sporting Club to name its stadium and event complex "LIVESTRONG Sporting Park." Sporting Club, the parent organization of Kansas City's Major League Soccer team, will host a variety of sports and entertainment events at the new, 18,500 seat stadium, including all home matches for the MLS team. Livestro...

The Southeastern Conference Now Has An Official Department Store

Macy's has inked a deal with the Southeastern Conference to become the official department store of the SEC and all SEC Championship events. The relationship, which was negotiated through SEC Sports Marketing, an IMG College property, will run through December 2013. As a sponsor of the SEC, the 800+ store retail brand will receive category exclusive use of conference logos, marketing rights, S...

IOC Asked To Mediate Funding Dispute Between LOCOG & British Olympic Authority

A major dispute is brewing between two of the organizations responsible for running the London 2012 Olympic Games. The Telegraph reports that the British Olympic Authority has asked LOCOG to renegotiate the joint marketing agreement both parties signed in July 2005. The IOC has been asked to settle the dispute, but if they are unsuccessful the case could be sent to the Court of Arbitration for ...

Domino's Becomes NCAA's 'Official Pizza,' Will Activate With Coke

Just in time for March Madness, Domino's Pizza has signed a deal to become the “Official Pizza of the NCAA” and several of its 23 national championships. Domino’s is teaming up with Coca-Cola, Turner Sports and CBS Sports in a multi-year partnership, which marks the first time Domino’s has partnered nationally with collegiate athletics. “We are very proud to be the ‘Official Pizza of the NCA...

U.S. Sailing Gets An Official Scotch

Finally, a sports sponsor Ron Burgundy could love. The National Governing Body of Sailing has named Old Pulteney the “Official Scotch of US SAILING.” The sponsorship agreement includes direct financial support for the organization, including support for select US Sailing Adult National Championships and Speaker Series events. Old Pulteney will be present for on-shore social events and cocktail ...

The New SponsorPitch: Here's Everything You Need To Know

This week hundreds of sponsorship professionals will gather in Chicago at IEG's annual sponsorship industry conference. The information attendees get from the esteemed panel of brand speakers will be insightful as always, and will be shared freely throughout Twitter, Facebook and other social media channels. The actionable insights shared and gained at cocktail hours, in between sessions, or ev...

Kia, Natiowide Partner With USA's Fairly Legal

USA Network today announced the first two major partnerships for its newest original series FAIRLY LEGAL: the 2011 Kia Optima and Nationwide Insurance. The announcement was made today by Chris McCumber, USA's executive vice president, marketing, digital and brand strategy. Our new USA series presents a fresh sponsorship opportunity for our long-time partners, Kia Motors and Nationwide Insuran...

Citi Named Official Bank of the USOC

Citi has become the official bank of the 2012 U.S. Olympic and Paralympic Teams and the U.S. Olympic Committee. Citi’s sponsorship agreement was signed with the USOC and NBC, the official U.S. broadcaster of the Olympic Games. Deal terms have not been released, but Sports Business Daily quotes sources that say the deal is valued at $30 million. “Supporting the Olympic and Paralympic dreams of...

Red Bull (Arena) Puts New Tequila In the Mix

The tequila category has been scorching hot with major players like Familia Camarena, Tequila Cazadores, 1800 Tequila, Justin Timberlake's 901 and even Cuervo inking recent sponsorship deals. Now comes word of a new player in the market. Meet El Zarco Tequila, which today announced a major sponsorship with MLS' Red Bull Arena. The partnership, which will run for the 2011 season, is aimed at pro...

Vodafone Unveils F1 Chassis With Viral Vid

SP's Activation Tactic of the Week Series is supported by Getty Images. As part of our partnership, you can get 5% off when you purchase images at GettyImages.com by using the coupon code XTTPC46N during checkout. Vodafone McLaren Mercedes recently held a ceremony at Berlin's Potsdamer Platz to unveil its new MP4-226 F1 chassis. But instead of hosting a typical ceremonial event, Vodafone in...