Pac-10 Gets Personal Car Insurance

Esurance, the San Francisco-based personal car insurance firm that now offers service in 30 states, has signed a deal to become the official car insurance partner of the Pac-10 Conference. The sponsorship will have a heavy media component through the Pac-10's affiliation with Fox Sports Network. Terms of the deal were not released. To support the car insurance company's national environmenta...

Ryan Newman Asks Sponsorship Supporters To Write Their Congressperson

Nascar driver Ryan Newman put out a message on his facebook page that asks fans to tell Congress that they support the U.S. Army’s involvement in motorsports. The plea is in response to an amendment being proposed by Minnesota Representative Betty McCollum that, if passed, would ban the military from spending money to sponsor NASCAR race cars through Sept. 30, the end of this fiscal year. I...

USOC Scores An Official Online Broker

TD Ameritrade has signed a deal to become the USOC's first-ever official partner in the online broker category. NBC and the USOC teamed up to sell the deal, which includes integrated marketing and media. “We make a promise each day to our clients and associates – to relentlessly strive to exceed their expectations,” said Fred Tomczyk, president and chief executive officer, TD Ameritrade. “We...

Find Out What Twitter Has To Say About Rep. McCollum's Sponsorship Amendment

See some sports biz folks get fired up about Congress' latest attacks on the sponsorship industry and more in last night's #sbchat transcript. As always, a great resource to hear about the latest happenings and opinions in sports business. #SBchat takes place every Wednesday, hosted by J.W. Cannon and Lou Imbriano. #jobs

Xbox Promotes Dance Central By Installing Kinect Pods At Concerts

Xbox 360 and its Kinect game, Dance Central, will be the headline sponsor of Kylie Minogue’s upcoming European Aphrodite: Les Folies Tour 2011. In activation of the controller-free, body-tracking dance video game's deal, Dance Central-ready Kinect pods will be featured at more than 35 shows in 15 countries, challenging concert goers to "out-dance Kylie" during the concert. “Dance is a huge p...

Hollywood Casino Sponsors Kansas Speedway Cup Race

Hollywood Casino will be Kansas Speedway's new sponsor for the fall NASCAR Sprint Cup Series race. The 10-year deal will rename the race the Hollywood Casino 400 at Kansas Speedway starting with the the October 9th, 2011 race. In April 2010, construction began on the Hollywood Casino at Kansas Speedway overlooking Turn Two of the speedway. The new facility is expected to open in the first half ...

Premier League Fans Compete Head to Head in Lucozade Fans Fives Tournament

SP's Activation Tactic of the Week Series is supported by Getty Images. As part of our partnership, you can get 5% off when you purchase images at GettyImages.com by using the coupon code XTTPC46N during checkout. Lucozade, a series of energy and sports drinks produced by GlaxoSmithKline in the UK, recently announced that it is hosting a Fans Fives Tournament that allows fans of Premi...

House Votes to Continue Army Sponsorships in Nascar

The House voted 281-148 on Friday to defeat an amendment to a larger government financing bill offered by Rep. Betty McCollum, Democrat of Minnesota, that would have ended the Army’s spending on Nascar racing. Read More >

NHL, Molson & MillerCoors Sign 7-Year North American Sponsorship Deal

The National Hockey League has announced a major cross-border sponsorship agreement with brewers Molson Coors in Canada and sister company, MillerCoors in the U.S., which was established as a result of a joint venture between Molson Coors and SABMiller. Molson Canadian will receive exclusive League rights in the beer category as Official Beer of the NHL, beginning with the 2011-12 NHL season an...

DHL To Deliver For Andretti Autosport

DHL has signed a multi-year sponsorship agreement that will make it the Official Shipping and Logistics sponsor of Andretti Autosport. DHL will serve as a co-primary sponsor of the new car driven by Ryan Hunter-Reay and as an associate sponsor for the car driven by the team’s newest member, Mike Conway. The sponsorship will include VIP hospitality platforms for DHL and its customers in major...