Ahead Of The Curve: Brent Schoeb

Today's Featured Member:Brent Schoeb, San Francisco 49ersSponsorPitch Profile: Link Years in the biz: 5 years at the professional sports level, handful of years spent with other sports teams. How did you get started in it? Passionate for professional sports and business. Back when I had a full head of hair I was “barnstorming” for the St. Cloud River Bats, a summer collegiate baseball team...

Study: NASCAR Sponsor Exposure Down 25%

Sponsorship & media measurement firm, Joyce Julius & Associates, Inc. says that for the first three NASCAR Sprint Cup events of 2011, overall team sponsor exposure fell 25% compared to the same point in the season a year ago. On average, JJA's study shows that per hour cumulative exposure time accumulated by team sponsors fell from 1:05:43 at the same point a year ago to 49:06 this seas...

Dell, Intel Get Noisey(.com) At SXSW

A new music discovery platform is launching today at SXSW and it will feature talented new bands and local music scenes, as well as some heavyweight sponsors. Through captivating original short videos, Noisey gives viewers unprecedented access to the lives of bands on and off the stage. Noisey aims to showcase the complete live music experience by allowing viewers to see them as they get ready ...

Reebok Uses Mechanical Bull to Generate Buzz at the Super Bowl

Reebok leveraged its designation as the NFL's Official Apparel Supplier at Super Bowl XLV with an outstanding 50'x100' hospitality space designed to host media members, VIP's, clients, partners, and friends of the brand. Reebok teamed up with Synergy Events to create the interactive area and host a star-studded media event on the Friday prior to the Super Bowl. Reebok called on its newest spok...

London 2012 Locks Down Security Services Provider

LOCOG (The London Organising Committee of the Olympic Games and Paralympic Games) unveiled G4S Secure Solutions (UK) Limited has the Official Security Services Provider and a tier three sponsor of London 2012. Under the agreement, G4S, which employs more than 50,000 people, will be responsible for recruiting, training and managing the 10,000-strong security workforce that will be tasked with se...

Sony Ericsson Matches Tennis & Reality TV For New WTA Webisode

Sony Ericsson has launched their 2011 WTA activation with a new social media program called Xperia Hot Shots. The gist of it is that Sony Ericsson is giving 6 rising stars on the Tour an Xperia smartphone to chronicle day to day life as they travel the world on the tour. Fans can follow their homemade videos on Facebook, Youtube and other social media channels and vote for their favorite, who c...

EMC, Toshiba Split Title On Golf Tourney

In a rare move, Carolinas PGA Tournament has added a second title sponsor for what will now be called the 47th Toshiba / EMC North Carolina Open. “Last year’s North Carolina Open was all we could have asked for with a full field plus a qualifier, a dramatic finish, a generous sponsor in Toshiba and a wonderful charity to give to in the Hendrick Marrow Program," Tournament Director Chris Mezen...

Activation Tactic of the Week

When it comes to putting on marquee events, WWE is widely considered to be one of the best in the business. WWE showcased its prowess on Sunday when it attracted a record-setting 71,617 fans to the Georgia Dome for Wrestlemania XXVII. The event grossed $6.6 million in ticket sales and attracted avid wrestling fans from all 50 states and 30 countries worldwide, including Snookie and several oth...

Red Sox Get Ready To Party

The company, which in its commercials calls itself the "official sponsor of fun" has become the official sponsor of the Boston Red Sox, according to the Boston Globe. As part of the deal, look for Wally the Green Monster to be used in the 53-store chain's television advertising and marketing efforts, CEO Sal Perisano said. The agreement is a two year deal the Globe reports. The Boston-based par...

WNBA's Mystics Latest To Land Jersey Sponsor

The Washington Mystics are the latest WNBA team to put a partner's logo on the team jersey. The marquee partnership was announced today with Inova Health System, a not-for-profit healthcare system based in Northern Virginia. As part of the partnership, Mystics players will wear Inova Hospital System’s name and logo on the front of their home and away jerseys, shooting shirts and community appar...