Bottoms Up?!

Shorter beer lines and a new sponsorship opportunity all rolled up to one? What's not to love? Josh Springer's company, GrinOn Industries, is testing a new beer valve called BottomsUp Beer that fills beers through the bottom of the cup and then plugs the cup with a magnet. While the patent-pending product may catch fans off guard when they first see their brew being filled from the bottom up, S...

Man-U Signs DHL As Official Logistics Partner

DHL has signed a sponsorship deal to become the Official Logistics Partner of Manchester United. As part of the deal, DHL will implement a variety of logistics services on behalf of the club over the life of the three-year contract. The deal will also provide DHL with business-to-business and consumer marketing activation across several platforms including digital advertising perimeter boards...

Study Shows Link Between Alcohol Sponsorship & Hazardous Consumption

A new study about the link between alcohol sponsorship and alcoholism compares the drinking level of athletes who were sponsored by alcohol brands vs. brands from other categories. The study, which examined 652 athletes and was recently published in the Alcohol and Alcoholism, renews debate about the hot topic that has received considerable attention throughout the world over the past few month...

Sponsorship Deal Saves Iconic Music Venue

Converse has stepped up to ensure than an iconic music venue won't become the victim of a rent increase. London's 100 Club located at 100 Oxford Street, W1, was launched in 1942 and has played host to everyone from Louis Armstrong to Paul McCartney to the Sex Pistols. The club had been near closure in late 2010 after rent jumped 45%. "Converse and the 100 Club both share a love for music ...

Sprite Takes The Lead In Coca-Cola's NBA Renewal

Coca-Cola Co. has extended its 25-year partnership with the NBA through 2014. For the first time, Sprite will be the company's lead brand activated with the NBA around the world. Read more on the deal from The Atlanta-Journal Constitution. (function (){var a=document.createElement("script");a.defer="true";a.src="http://www.apture.com/js/apture.js?siteToken=wgbbVPd";document.getE...

Cisco Uses TelePresence For NHL Trivia

Cisco, the official technology sponsor for the National Hockey League (NHL), will be putting its TelePresence video conferencing product to work in activation of this weekend's Tim Hortons NHL Heritage Classic. As part of the sponsorship, Cisco will be connecting Calgary Flames fans on-site with Montreal Canadiens supporters gathered in the Bell Centre in Montreal via Cisco TelePresence technol...

Starbucks Delights Fashion Week Fans With Frappuccino.com

While many Fashion Week sponsors have an exclusive content component to their activation this year, Starbucks has successfully married social media and exclusive behind-the-scenes reports to make Frappuccino.com a content-rich destination not for both coffee drinkers and fashion fans. Frappuccino.com allows Fashion Week followers to check out highlight videos from the tents, watch q&a's wit...

New Haven Tennis Tourney Secures Presenting Sponsor

The New Haven Open (formerly Pilot Pen Tennis) has secured First Niagara Bank as presenting sponsor for the next three years. The news comes only a day after the Buffalo-based bank said it will lay off 219 Connecticut workers, including 126 in New Haven and 93 in Manchester as part of an expected merger with NewAlliance Bank. Financial terms of the sponsorship deal were not disclosed. “I am...

It's Tax Season! Here's How To Score A Sponsorship From Intuit.

What are the best ways to get sponsors for your tech events? One person in a good position to know would be the Director, Corporate Communications for software company, Intuit. Cassie Divine took the time to provide a thoughtful response to the question on the fast-growing Q&A community, Quora. Obviously, these tips don't guarantee you a sponsorship from Intuit (or anyone else for that matter),...

Congresswoman Looks To Put Brakes On Military's NASCAR Sponsorships

A Minnesota Congresswoman is looking to put an end to the military's sponsorship spend in Nascar. Rep. Betty McCollum has introduced an amendment that, if passed, would ban the military from spending money to sponsor NASCAR race cars through Sept. 30, the end of this fiscal year. Ms. McCollum’s office estimates the Pentagon has spent more than $100 million on its own NASCAR teams. Read more ...