Nikon To Produce Line of London 2012 Binocs

Nikon Corporation, which has been manufacturing binoculars since 1917, will produce a special line of Olympic binoculars, telescopes and laser rangefinders for the 2012 Olympics. To do this, the company has become an official licensee for London 2012. In addition, LOCOG has also appointed the company as Sole Supplier of Sport Optics, providing binoculars, telescopes and laser rangefinders fo...

London 2012 Lands Official Mining & Metals Provider

Olympics website insidethegames.biz is reporting that Rio Tinto will become a domestic Tier Three sponsor of the London 2012 Games as the Official Mining and Metals Provider and the 40th domestic sponsor. Rio Tinto will exclusively provide the metal to produce the 4,700 gold, silver and bronze medals at the London 2012 Olympic and Paralympic Games. The metal has been sourced from Rio Tint...

Report: STP Set For Big Return To Nascar

ESPN is reporting that motor oil brand, STP, will make a big sponsorship announcement this afternoon. ESPN's Ryan McGee writes: On Wednesday afternoon, STP will announce its return to big league racing, an aggressive sponsorship plan that will have the old familiar "racer's edge" mantra back in NASCAR's Sprint Cup and Nationwide Series as well as the NHRA, plus multiple racetrack sponsorships....

Brand Request

Imagine a place where sponsorship sales professionals could learn the challenges brands have, and respond with ideas to address them. Imagine a place where brand marketers willingly throw out what they want sponsorship to address, then sit back and receive ideas from sponsorship sales professionals, without sacrificing their identity. Welcome to that place. SponsorPitch found a marketer wi...

Bridgestone Makes Its Indian Premier League Debut

Bridgestone India has followed up Hero Honda, in sponsoring the Mumbai Indians for the fourth edition of the Indian Premier League (IPL) T20 Cricket Tournament. The tire maker announced today that it will be an associate sponsor. The deal will run through 2014 and represents Bridgestone debut in Indian Premier League. A Bridgestone arm patch highlighting the slogan “Your journey, Our passion...

NASCAR Ratings Are Up, Will New Sponsors Follow?

WCCB-TV / Fox Charlotte's Audrino Bigos checks in with Charlotte Motor Speedway's Scott Cooper to see how NASCAR sponsorship is trending through the first three months of 2011. On the heels of an upswing in NASCAR ratings and a new race entitlement, things seem to be looking up at CMS. (function (){var a=document.createElement("script");a.defer="true";a.src="http://www.apture.com/js/apture....

PwC Takes Professional Services Role For Sochi 2014

PwC will be the Official Professional Services Provider for the XXII Olympic Winter Games and XI Paralympic Winter Games in Sochi. PwC is the Official Professional Services Provider to the Games. As part of the deal, PwC will work with the Sochi 2014 Organizing Committee on over 70 projects in the areas of planning, preparation and staging of the Games, including taxation, human resources, sust...

Telemundo Gets Into IndyCar

IndyCar's Newman/Haas Racing (NHR) announced today that it has formed a marketing collaboration with Telemundo Communications Group. The partnership pairs Oriol Servia with NHR and links them with Telemundo, a division of NBC Universal. Telemundo will use the deal to provide value to advertisers and partners that are looking for a new platform to market to the Hispanic marketplace. “Our clien...

Folsom Field Scoreboard Outs Frontier Airlines Naming Rights Talks

In one of the more bizarre leaks of a naming rights story, someone snapped a photo of the scoreboard at Folsom Field with the words Welcome to Frontier Stadium. Yesterday, after the photo was posted to a school message board, school officials acknowledged that they were in talks with a Colorado-based company, according to Boulder's Daily Camera. The paper reports that the message was put up to...

PNC Bank Cuts Philly Flower Show, Says It Will Diversify Sponsorships

After paying more than $7 million over 20 years to be presenting sponsor of the Philadelphia International Flower Show, the Pittsburgh-based financial services institution says it will end its deal and diversify its sponsorships in the region. The event is the "largest indoor flower show in the world" attracting more than 250,000 people each year. From the Inquirer: "It was and is a great re...