I'm Back To Blogging, And Here's Why...

This past weekend I happened upon a rant from @NCAAPartnership on Twitter, about my favorite topic, sponsorship ROI. Reading it inspired me to dig up and share an old blog post I had written. I found the blog post and discovered two interesting things. One, there was a comment I had never seen on the post that was really quite eye opening, that I think the whole sponsorship world should see ...

SyFy Expands Into 'Completely Sponsorable' Social Games

NBC's SyFy is expanding into the red hot social gaming space, in a move that Broadcasting & Cable reports will be "completely sponsorable." Incubated under the company's SyFy Ventures arm, SyFy Games' first releases will be available for Facebook later this year. Read more about SyFy's expansion into social games from Broadcasting & Cable. (function (){var a=document.createElement("s...

Asiacell Sponsors Iraq Olympic Committee

Asiacell - the largest telecommunications company in Iraq - has announced the signing of a sponsorship agreement with the National Iraqi Olympic Committee. Under the agreement, Asiacell will exclusively sponsor all the Committee's activities and the Iraqi Football Association's national teams. "We believe that sports can serve as an instrumental tool in social development. This sponsorship sh...

Coca-Cola, Maroon 5 Use Social Media To Crowdsource A Song In 24 Hrs

Today, live from London, Coca-Cola and Maroon 5 are tapping into their respective fan bases to build an original song, from start to finish, in 24 hours. Fans are getting access to the "recording studio" by visiting www.coca-cola.com/music, where they can interact with the band and lend their creative inspiration to lyrics, riffs and rhythms for the new song. Coca-Cola is calling it the "bigge...

A-B & MLS Agree To Go Another Round

Anheuser-Busch has renewed its relationship with Major League Soccer, agreeing to a deal with SUM that will keep A-B brands present across MLS' host of soccer properties. Budweiser and Budweiser Chelada will remain the official beers of Major League Soccer (MLS), Budweiser will remain the official beer of the U.S. Men’s National Team and Bud Light is back as the official beer of the U.S. Women’...

Garage Band: Blackberry To Pick 8 Fans Garages For Foo Fighters Performance

Want to see the Foo Fighers play? ... in your garage? Blackberry is making it possible through a new sweepstakes launched last Thursday. Entrants must whip up a statement that expresses the reason why Foo Fighters should play your garage; and submit an entrant-generated photo which demonstrates the garage that entrant asserts should be chosen as the venue for a Foo Fighters musical performance...

Philips Partners With World Sleep Day

The recently published Philips Index for Health and Well-being consumer research study, conducted across 23 countries and involving more than 31,000 people, revealed that 35 percent of people do not feel they get enough sleep, impacting both their physical and mental health. The next logical step? Sponsor 'World Sleep Day.' Royal Philips Electronics has brokered a partnership with the World A...

PETA's Proposal To VA: Rename Troutville Rest Area To "Fishing Hurts" Rest Area

Virginia-based PETA (People for the Ethical Treatment of Animals) has never been shy about using sponsorship (or the PR around a proposal) to get their message out. PETA has sent a proposal to the Virginia Department of Transportation (VDOT) offering to sponsor the Troutville, Virginia Safety Rest Area in return for permission to change the location's name to the "Fishing Hurts" Rest Area. PETA...

OK Go Stars In Spurlock's Doc With The Greatest Song I Ever Heard

OK Go, the same band that came up with this awesome music video financed by State Farm, has created the anthem for Morgan Spurlock's product placement documentary, POM Wonderful Presents The Greatest Movie Ever Sold. Titled The Greatest Song I Ever Heard, the single is scheduled for release on iTunes today. In addition to making the single for the film, the band drops in for an interview in Spu...

New Technology May Make Retroactive Product Placement A Reality

Music Industry Wire has an excellent wrap-up of a recent California Copyright Conference panel on brand placement in music and entertainment. Aside from running an inventory on the possibilities and perils of brand partnership, the panel also took a look at the future of product placement. For instance, did you know that the next frontier for product placement might come from movies that were f...