Seiko Scores Barca Sponsorship For Sportura Collection

Japanese watchmaker, Seiko, has agreed to a three year deal with FC Barcelona that will allow the company to create an Barca branded watch. Seiko's new Sportura collection is central to the FC Barcelona partnership, as the FC Barcelona team watch. Each member of the squad will be presented with a Sportura watch this summer, which carries the Club's crest on the dial. As the Official Watch P...

Dow Signs Deal For Special Olympics

The Dow Chemical Company has committed to being a first-time sponsor of the upcoming 2011 Special Olympics World Summer Games, making Dow the official chemistry company of the Special Olympics. Dow joins a list of other international sponsors including Microsoft, Coca-Cola, and Cisco. Just last July, the chemicals company became one of eleven Worldwide Partners of the Olympic Games as part of t...

Gillette Turns Jeter Billboard Into a Shaving Spectacle

SP's Activation Tactic of the Week Series is supported by The New York Times. Get historic New York and national sports memorabiliafrom the New York Times Store. Gillette recently unveiled a tremendous "Everyday Masterpiece" OOH campaign in New York City's SoHo neighborhood that features a Derek Jeter billboard being repainted daily to reflect the various stages of men's grooming. ...

Chevy Gears Up For Another Round Of SXSW

Chevrolet is back as sponsor of the interactive, film, and music festival South by Southwest (SXSW). In addition to providing comp'd rides around Austin, the automaker is serving up a good activation mix of product information, utility and no-promotional-strings-attached entertainment, and naturally, it's leaning heavily on social media to tie it all together. Chevy will be debuting an in-c...

Under Armour Makes A Play For Premier League Soccer

Tottenham Hotspur Football Club and Under Armour have announced a five-year collaboration that will provide the Baltimore-based apparel giant with its first opportunity to outfit a Barclays Premier League team. The deal is reported to be worth $16 million per year and represents the brand's largest European team sponsorship to date. Under Armour will provide Tottenham Hotspur with performan...

Mumbai Indians Sign Largest Jersey Deal In IPL History

Hero Honda Motors, a joint venture between the Hero Group of India and Honda of Japan that has become the largest two wheeler manufacturer in India, has signed a three year deal that will place its logo on the Indian Premier League cricket team, the Mumbai Indians. According to a statement from Hero Honda, the agreement is the largest team sponsorship agreement in the history of IPL. The Econom...

U.S. Lacrosse Gets Hotel Partner, Co-Branded Travel Portal

Marriott International has become the official and exclusive lodging partner of US Lacrosse, the national governing body of men's and women's lacrosse, and the U.S. men's and women's national teams program. As part of the sponsorship, Marriott will provide US Lacrosse’s more than 300,000 members with the best available lodging rates, and US Lacrosse will make Marriott brands its preferred hotel...

Andretti Unveils IndyCar At DHL HQ

DHL and Andretti Autosport today unveiled the new DHL branded IndyCar at DHL Regional Headquarters in Plantation, FL. Executives from DHL along with Michael Andretti, owner of Andretti Autosport, and driver Hunter-Reay were on hand to give DHL employees and guests a first look at the car, shown at right.

LIVESTRONG Scores Naming Rights To Kansas City's New MLS Stadium

Wow. Livestrong has signed a groundbreaking six year deal to partner with Kansas City-based Sporting Club to name its stadium and event complex "LIVESTRONG Sporting Park." Sporting Club, the parent organization of Kansas City's Major League Soccer team, will host a variety of sports and entertainment events at the new, 18,500 seat stadium, including all home matches for the MLS team. Livest...

The Southeastern Conference Now Has An Official Department Store

Macy's has inked a deal with the Southeastern Conference to become the official department store of the SEC and all SEC Championship events. The relationship, which was negotiated through SEC Sports Marketing, an IMG College property, will run through December 2013. As a sponsor of the SEC, the 800+ store retail brand will receive category exclusive use of conference logos, marketing rights,...