Chanel Turns Paris Fashion Week Into A Giant Supermarket

The ironic thing about Chanel's recent Paris Fashion Week show, one of the most anticipated each spring, was that despite being surrounded by laundry detergent, brooms and bottled water, there was no sponsorship at all. That's because thousands of run-of-the-mill supermarket products were re-branded under the Chanel Shopping Centre brand. How commercially un-commercial!

LeBron On Sponsorship Slip: #SMH

Samsung's most notorious endorser had phone trouble yesterday. No biggie, happens to everyone. But then this.... (via Business Insider) To his credit, The King, who reportedly rakes in some $50 million from product endorsements each year, quickly erased that tweet (after a few thousands retweets) and followed up with this to his 12 MILLION FOLLOWERS...

Beer Makers Pull Parade Partnerships

Beer and St. Patty's Day go hand in hand, but this year several notable sponsors will be absent along this year's most famous parade routes. Three notable brewers (and longtime sponsors) have pulled their sponsorships in response to the fact that lesbian and gay groups won't be allowed to march openly. Late last week, Sam Adams announced it would pull its sponsorship of the Boston St. Patrick...

The Field of 68 Sponsors

The brackets are out. For apparel geeks, the field of 68 looks something like this: Nike/Jordan (45), adidas (18), Russell Athletic (4), Under Armour (1). Chris Littmann of Sporting News built a neat apparel bracket in case you're interested. Here's the real one (click to enlarge)...

NBA Commish: Jersey Ads Inevitable

New NBA Commissioner Adam Silver says jersey sponsorships in the league will likely happen within the next five years. "I think it's inevitable," Silver said at this week's IMG World Congress of Sports presented by SportsBusiness Daily/Journal. The move would make the NBA the first of the North American big four to have jersey ads. It is estimated that ads on NBA game jerseys could bring in $1...

College Football Playoff Gets First Partner

ESPN and Dr Pepper today announced that the soft drink brand will be the first official partner of next year's inaugural College Football Playoff, in addition to serving as the presenting sponsor of the new College Football Playoff National Championship Trophy. Championship Partner designation represents the highest level of sponsorship and activation. “Dr Pepper is proud to continue its lon...

New on SponsorPitch: Deal Database + Deal Pages!

As some of you have already seen, SponsorPitch has been beta testing two new features over the past few weeks. Today, we're excited to roll out the deal database and deal pages to all users. The idea behind the deal database came from a longtime SponsorPitch member who suggested a better way for searching through the tens of thousands of sponsorship deals that are catalogued on SponsorPitch, ...

Superstar Loses Sponsorship With Company He Part-Owns?

It is no secret that lifestyle apparel brand, Quiksilver, has been reducing its roster of athletes and event sponsorships in recent months so it may not actually be an April Fool's Day joke that 11-time world surfing champion Kelly Slater is reportedly splitting with 23-year sponsor, Quiksilver. Either way, ending a sponsorship is a little different when the athlete being sponsored owns, or at ...

Papi, Samsung Score With Presidential Selfie; W.H. Objects

Weeks after Samsung pulled off the $18 million selfie heard around the world, the telecom giant celebrated a new deal with the Red Sox' David Ortiz by helping facilitate the presidential selfie during the Sox' White House visit on Monday. In two days, Papi's selfie has been retweeted nearly 40,000 times and naturally got a big RT to Samsung's 5 million+ followers. While one might presume th...

$50M In Sponsorship, Not Enough?

Despite kicking off with a $41 million title sponsorship and an additional $6.5 million from MasterCard, Citi Bike may be facing a serious financial shortfall. That's according to the Wall Street Journal, which reports that price hikes or additional sponsors are needed to rescue the popular bike sharing program, the largest of its kind in the U.S. The root problem though, if Fast Company is to ...