Weather Channel Gives Flugtag A Go As Part Of Latest Partnership

When the Weather Channel partners up with an event fundamentally dependent on headwind, you might expect a strong performance. You'd be wrong.. Luckily, the sponsorship activation which included an on-site weather reporting unit at Red Bull Flugtag was more successful than the team's performance (not that we would do any better!) and definitely a clever way to extend the Weather Chan...

How Big Is Panasonic's Latest Partnership?

Texas Motor Speedway has teamed up with Panasonic to create what it's calling the world’s largest high-definition video board. Nicknamed "Big Hoss," the 20,000+ square ft. HD display is scheduled to open in 2014. This infrographic, courtesy of TMS, will give you some perspective on the enormity of Panasonic's latest partnership.

Mobile Network Activates With Mascots

Mascots often get the snub when it comes to sponsorship activation with players and coaches getting most of the love. Now, there's a new sponsored app that will give Herbie Husker - and mascots at other U.S. Cellular sponsored schools - their due. Using the wireless network's Mascot & Me app, fans of the Nebraska Cornhuskers, East Carolina Pirates, Iowa Hawkeyes, Iowa State Cyclones</>, Main...

What Does It Take To Create A Meaningful Brand?

According to new research from Havas Sport & Entertainment, 51% of the UK public believes brands should be actively involved in supporting social causes in their sport and entertainment sponsorships, with 84% stating that “brands should help enable more people to play sport”, 81% saying “brands should promote healthy living” and 77% saying “brands should support their local community”. ...

'Country Club Sports' Getting More Sponsorship Interest

Now that another year is in the books for golf and tennis' majors, it's time to take an inventory of the year that was. Per the Sponsorium Report: The close of the professional seasons for ‘Country Club Sports’ Golf and Tennis lends itself to a unique examination of the sponsorship activities which impact these sports. In this month’s SPONSORIUM Report these events and the volume of their r...

Tale of the Tape: ESPN vs. FS1

More than a month in, it looks like FS1 is here to stay and with it, carries major implications for advertisers and sponsors. Take a look at how both networks took shape and got to where they are today. H/T: sports-management-degrees.com

Sponsors Step Up in Wake of Gov't Shutdown

Sporting events may go overlooked in light of more pressing needs, but last weekend's Air Force-Navy game, like many other government-funded programs, was put in jeopardy due to the ongoing government shutdown. With no government funds available, Air Force turned to its sponsors to raise the $230,000 necessary for the team to travel to Annapolis, Maryland. A few hours after conversations st...

New Research Suggests A Rise In Q4 Sponsorship Decision Making

It may be go time for events looking to lock-in sponsors for summer 2014. New research from the Canadian Sponsorship Landscape Study suggests that more and more sponsorship decisions are being made during the fall. The fact that sponsorship decisions are being made in the final few months of the year as budgets are being solidified is no surprise, but the dramatic trend upwards in recent years ...

Sir Martin Sorrell: 'We Can't Afford IMG'

$25 billion advertising conglomerate WPP may be out of the bidding for sports and entertainment marketing giant, IMG. "We would love to own IMG," WPP CEO Martin Sorrell told the Leaders in Football sports industry conference yesterday, but when asked if WPP was bidding, he answered: "no, we can't afford it." Sorell says the price tag could reach $2.5 billion with up to 10 companies bidding....

Why Hospitals Sponsor The Home Team

Most professional sports teams have a local hospital on their sponsorship roster. The Pittsburgh Tribune-Review is out with an excellent new piece that sums up the thinking behind local healthcare deals: Health care companies, which tend to have weak brands in the minds of consumers, benefit substantially from a connection to a winning sports franchise, said Kirk Wakefield, a Baylor Universi...