Scottish Rugby Scores 7-Figure RBS Deal

Scottish Rugby has announced what it says is "the most significant and far-reaching partnership in the history of the Scottish game." The three and a half year sponsorship, which makes RBS priciple partner of Scottish Rugby, will begin in December and run through May 2014. BBC reports the sponsorship is believed to be a seven-figure sponsorship arrangement. RBS will have an active role in al...

European Sponsorship Awards 2010 Winners

The 2010 ESA Winners were announced last week at an Awards Ceremony and Dinner at the Heineken Experience in Amsterdam. Entries were accepted in the following categories: ESA Business to Business (for sponsorship projects directed at a sponsor’s business partners, clients and distributors), ESA Business to Community (for sponsorship projects focused on corporate social responsibility, educa...

Meet American Ethanol, NASCAR's Newest Partner

Weeks after announcing a partnership with Sunoco's Green E15, an ethanol blend fuel, NASCAR has announced a six year official sponsorship with American Ethanol, led by ethanol advocacy group Growth Energy. Growth Energy, a coalition of U.S. ethanol supporters including farmers and members of the ethanol supply chain, becomes an official partner of NASCAR, and will use NASCAR to bring its messag...

Omega Under Investigation for Commonwealth Games Sponsorship

Omega, through its company Swiss Timing, has been asked by the Indian Central Bureau of Investigation for details of the contract it entered into to provide timing, scoring and results for the Games, held last month. Read More >>

Mass. Turnpike to Lose $500G Citizens Bank Sponsorship

The Boston Herald today reports that under a new transportation plan that is intended to save taxpayer money, the state will have to drop Citizen Bank's $500,000 sponsorship under conditions of federal law, which forbids advertising on federal highways. Under the new plan, Citizens Bank's Fast Lane will be renamed E-Z Pass. Read More from The Boston Herald photo credit

IZOD Partners With Team Penske

Phillips-Van Heusen Corporation has taken their extensive involvement in IndyCar one step further today announcing that IZOD, title sponsor of the IndyCar Series, has entered into a multi-year sponsorship agreement with Team Penske and its drivers. The agreement begins with the 2011 season. The IZOD brand will sponsor all three Team Penske Dallara/Honda entries, and be the primary sponsor on...

Robby Gordon Sues Sponsor, Extenze, for $690K

Earlier in the season, Extenze and Kevin Conway were sued by Front Row Motorsports after the team claimed that Biotab Nutraceuticals, the parent company of Extenze, hadn't fulfulled their end of the contract. Now, Robby Gordon is suing Extenze, saying that the company originally agreed to let him drive the car when it became close to falling out of the top 35 in owner's points but didn't pay...

Greenstar Recycling to Sponsor Houston Dynamo in $12.7 M Deal

The Houston Chronicle is reporting that Houston-based Greenstar Recycling will announce a 5-year, $12.7 million jersey sponsorship with MLS' Houston Dynamo at a press conference tomorrow afternoon. Read More From Chron.com

Polish Expert Concludes Surnames Hurt Sponsorship Potential in Tennis

Straight from the Danish Daily Politiken, a local sponsorship expert says that brands have name bias when it comes to selecting tennis players for sponsorship contracts. Morten Christiansen says in the Danish daily Politiken that players with Eastern European names stand to make considerably less sponsorship money than their Western rivals. ‘Even though the USSR has fallen, and the Berlin w...

Wembley Stadium Keeps Betfred as Betting Supplier

Bookmaker Betfred has extended its deal as the Official Betting Supplier to Wembley Stadium for an additional four years through 2014. Betfred will continue operating betting kiosks at the stadium including all FA Cup and England senior matches as well as offering England fans the best betting offers. "I am delighted to have extended the deal with Wembley Stadium. We have been the Official B...