Foxwoods Now Owns the Final 5 Minutes at MSG

Foxwoods Resort Casino and Madison Square Garden announced today that they have extended and expanded their existing marketing partnership to include the new “Foxwoods Final Five” platform that provides Foxwoods with exclusive advertising rights to the final five minutes of New York Knicks (NBA), New York Rangers (NHL), New York Islanders (NHL), and New Jersey Devils (NHL) home game telecasts o...

Cisco Unveils NHL-Branded Flips As Part of Sponsorship Extension

The NHL and Cisco have renewed their strategic partnership that integrates Cisco technology across a variety of the league's functional areas including hockey operations, business operations, marquee events and direct-to-consumer applications. NHL Commissioner Gary Bettman used Cisco TelePresence to announce the deal to media in New York City, Toronto and San Jose; from a press conference in ...

Honolulu Marathon Misses Nike, But Not As Much As You Might Think

The loss of Nike's sponsorship after 16 years should cause major distress for the Honolulu Marathon, should it not? Apparently, not. Marathon president Jim Barahal isn't losing what little sleep he's getting this week over it. Read More >> photo credit

Arabian Sponsorship Awards Winners Announced

The Arabian Sponsorship Award winners for 2010 were announced today at the 2nd Arabian Sponsorship Forum in Abu Dhabi. Winners in various categories included ADCB, Etisalat, Etihad Airways and LG Electronics. The Awards are designed to recognize exceptional sponsorship activations which have taken place throughout the Arabian Gulf during the past 18 months. Here's a list of the winners: ...

PGA Tour Gets New Official Airline

The PGA TOUR and United Continental Holdings, Inc., the holding company for Continental and United Airlines, have today announced a five-year marketing partnership that aligns both carriers to the PGA TOUR, Champions Tour and Nationwide Tour starting in 2011. Financial terms were not released. United and Continental, which reached a merger agreement in May of this year, will share the benef...

Carlsberg Considering 2018 World Cup Sponsorship

The chief of Carlsberg’s Baltika division said Wednesday that the company is considering applying to become one of the main sponsors of the 2018 soccer World Cup that will take place in Russia, where it is a market leader, and that the brewer will start marketing preparations now. Read More >> photo credit

Barça Considering Selling Shirt Sponsorship for First Time

Cash-strapped Barcelona are seriously considering selling shirt sponsorship for the first time in a bid to net an extra £20million per year. Read More >> photo credit

Allstate Teams Up with WeatherBug for Sponsored App

WeatherBug is making Allstate the exclusive sponsor of the new WeatherBug Time & Temp widget for Android smartphones through the end of the month. The sponsored widget, which is available for download free of charge in the Android Market, marks the first time that WeatherBug has given a sponsor exclusive exposure on a weather app. “Allstate looks for innovative and relevant ways to reach c...

Tim Hortons Named Title Sponsor of NHL's Heritage Classic

Tim Hortons, the Canadian quick service coffee chain founded by Canadian hockey player Tim Horton, has agreed to title sponsor the NHL Heritage Classic, part of a new multi-year partnership between Tim Hortons and the NHL. Tim Hortons has become the Official Quick Serve Restaurant Coffee, Donut and Breakfast of the NHL in Canada as part of the deal. Financial terms of the agreement were not rel...

Dodge, Rock 'n' Roll Marathon Explained.

Back in June, the Competitor Group and Dodge launched a broad partnership with the Rock 'n Roll Marathon Series that made the brand the 'Official Automotive Partner' of four races in 2010 and the entire Rock 'n' Roll Marathon series in 2011. What's the connection between Dodge and running? Dodge CEO Ralph Gilles breaks it down in this video, released by the brand today.