Vicks Selects Finalists for 'No Sick Days' NFL Promotion

Procter & Gamble’s Vicks DayQuil and Vicks NyQuil have kicked off its “Search for the Most Dedicated NFL Fan” – a new Facebook contest that will reward the NFL’s most dedicated football fan with two tickets to Super Bowl XLV. Vicks, a sponsor of the National Football League and Super Bowl XLV, has partnered with New Orleans Saints Quarterback Drew Brees to help get the word out about the co...

Study: Americans Split on BP Sponsorship Strategy

In the wake of the BP oil spill, many organizations advocated for cultural institutions to drop sponsorship ties to BP. A new study by Performance Research polled U.S. and U.K. consumers on the topic. While both U.S. and U.K. consumers agree with BP’s decision to continue existing arts/culture and sports sponsorships, when presented with a list of current BP sponsorships at both a global (US Ol...

AmEx Confirms Official NBA Partnership

The National Basketball Association and American Express today confirmed a new marketing partnership that will make the credit card company the official partner of the NBA, USA Basketball, the Women’s National Basketball Association (WNBA), and the NBA Development League (NBA D-League). Terms of the deal were not released in the announcement. “We’re proud to be the Official Credit Card Pa...

Jelly Belly Sponsors Rose Parade's First-Ever Presidential Float

The Ronald Reagan Presidential Foundation will kick off a year's worth of celebratory events and educational initiatives in honor of President Reagan's 100th birthday by partnering with candymaker, Jelly Belly, for the first-ever Presidential-themed float to enter the 122nd Annual Rose Parade. Jelly Belly Candy Company, the maker of President Reagan's favorite candy, is the corporate sponsor un...

IHG Becomes PGA Tour Partner, Extends Crowne Plaza Title Sponsorship

InterContinental Hotels Group (IHG) and PGA TOUR today announced they have entered into a five-year integrated marketing partnership that, beginning in 2011, will make IHG an official partner of the PGA TOUR, Champions Tour and Nationwide Tour in the hotel and resort category. Additionally, Crowne Plaza Hotels & Resorts, a portfolio brand of IHG, will extend its title sponsorship of the PGA TO...

America's Cup Partnership Between Oracle, BMW to End

In its eighth year, BMW has elected to end its partnership with ORACLE Racing and its involvement with the America's Cup. BMW has partnered BMW ORACLE Racing since 2002. The German automaker contributed more than a traditional partner, assisting in the engineering and construction of the Oracle boat. In February the yacht USA 17 won the 33rd Match with a resounding 2:0 victory off Valencia,...

Here's The Presentation LeBron James Used To Get Sponsors For His B-Day Party

LeBron James turns 26 next week, but the most marketable superstar in the NBA can't throw himself just any old birthday party. That's why a marketing firm has put together this presentation designed to lure sponsors for this "exclusive" VIP event. View the Presentation >>

Happy Holidays from SponsorPitch

It's been an exciting year and we can't wait to show you the NEW SponsorPitch for 2011.

Times Square New Year's Eve Sponsors Team Up for Mobile Ball Drop Application

In case you were considering doing something crazy, like attending NYE in Times Square, now you can just dial up the experience on your mobile while you enjoy a warmer party elsewhere. The organizers of Times Square New Year's Eve, along with partners, Toshiba and Livestream, have launched the first official Times Square Ball App, specially designed for Apple and Android mobile devices. Nivea w...

Fiesta Bowl Accredits $1.5M in Sponsorship to CRM Software

Is sponsorship sales a new foothold in the broader battle between contact management companies? Salesforce competitor, Sage, is making a play for its share of the industry. Organizers of the Tostitos Fiesta Bowl have been using Sage ACT! contact, customer management, and e-marketing solutions in their lead-up to this year's game, which will serve as the 2011 BCS National Championship. The Fiest...