FC Barcelona Signs Most Expensive Shirt Sponsorship in Soccer

Barcelona will sell sponsorship space on their shirts for the first time in the 2011-12 season, after agreeing a £125m five-year deal with the Qatar Foundation that becomes the most expensive deal of its kind in football. Read More >> photo credit

Lamborghini and Callaway Golf Go Head to Head in a Driving Competition

SP's Activation Tactic of the Week Series is supported by social media solutions provider, KickApps. Create Custom Widgets, Grow & Engage Your Audience. Free Sign Up! Lamborghini and Callaway Golf have announced a strategic partnership in an effort to share the resources of their world renowned Research and Development teams. The two companies celebrated the partnership announcemen...

LA Unified School District's Sponsorship Plan Could Raise $18 M

LA Unified School District board members will reconsider the district's ban on corporate advertising and sponsorship on campuses. The Daily News reports that the plan could raise $18 million a year (or $26 per student) - money that would go directly to athletic programs and extracurricular activities. Read More >>

ESPN Acquires PVI IP

ESPN has acquired intellectual property from one of the main companies behind the virtual yellow-down-line, PVI Virtual Media Services. Founded in 1990, PVI Virtual Media Services was a wholly-owned subsidiary of Cablevision Systems Corporation. The acquisition will augment ESPN’s innovative use of virtual technology across its multiple platforms. When the transaction closes, ESPN will hold t...

Copart Renews as Official Online Vehicle Auction of NHRA

Auto auction website, Copart, has renewed its deal as the Official Online Vehicle Auction of NHRA. “We are pleased that Copart has renewed its official sponsorship with NHRA,” said Gary Darcy, senior vice president of sales and marketing, NHRA. “The NHRA fan base, with countless thousands of car enthusiasts and do-it-yourselfers, has proven to be a key audience for Copart to engage.” Cop...

Suns First To Offer Social Media Suite Package

What's the best way to sign a new sponsor? The Phoenix Suns are surely taking an innovative approach. Read More >> photo credit: nba.com

Dolphins Using Fan Appz to Help Sponsors Engage Fans Online

Social media marketing company, Fan Appz, is working with the Miami Dolphins, and their sponsors, to grow and engage the team's fan base through social media channels. Over the coming weeks and months, the team said it will be working with sponsors to develop and execute social media campaigns that provide "a deeper and more engaged" connection between the Dolphins Facebook "Finatics" (fans) a...

For New Year's Eve, Times Square Brand Tie-Ins Erupt

SURELY there is no moment when more Americans lock lips than at midnight on Dec. 31, when a kiss marks the New Year, and that is why Nivea Lip Care ties its biggest marketing effort of the year to New Year’s Eve. Read More >>

Belk Officially Replaces Meineke as Charlotte Bowl Sponsor

As was reported back in November, Charlotte-based department store chain, Belk, will replace Meineke as title sponsor of Charlotte's bowl game. The deal will rename the game the Belk Bowl beginning next season and will run through 2013. Read more on the announcement from Fox Charlotte. photo credit

Sponsored Statistics: New York Life Launches O-Line Protection Index

New York Life Insurance Company today announced a partnership with STATS, the company that tracks a myriad of major sports statistics, to launch the "New York Life Protection Index" which will show how well an offensive line protects its quarterback. STATS says this is the first team ranking index to incorporate STATS' proprietary data including quarterback knockdowns and hurries as it focus...