SCVNGR, American Eagle Partner Up for Times Square Promotion

SCVNGR founder, Seth Priebatsch, says in his company bio that the goal for SVNGR is "to build the game layer on top of the world." On Friday night, SCVNGR will settle for being the game layer on top of Times Square. American Eagle Outfitters has partnered up with location-based gaming company, SCVNGR, for a New Year's Eve promotion in Times Square. Beginning today through New Year’s Day, any...

MLB, Anheuser-Busch Resolve Dispute & Renew Sponsorship Deal

Anheuser-Busch and Major League Baseball have renewed their exclusive sponsorship deal, making Budweiser the official beer sponsor of the league. The announcement ends a contract dispute between the long-time marketing partners that arose last month. Read More >>

5 Fast Interview Tips for Sales Pros

SponsorPitch has partnered with some of the top executive recruiters in the industry to provide our members with more opportunities for career growth. Look for tips from top recruiters here, more top level openings in the SponsorPitch Job Bank and new opportunities for talented professionals within the SponsorPitch membership base, who select "job inquiries" as a networking interest, to connect...

Is Sponsored Space Exploration About to Take Off?

Is the next frontier for sponsorship, space? Former NASA astronaut and current entrepreneur, Leroy Chiao, thinks so. His take from online think tank, bigthink.com: "As part of the new space policy of the United States, NASA is now in the process of figuring out how to seed and stimulate commercial crew access to Low Earth Orbit (LEO). Because of these efforts, I predict that there will be a...

Hawaii Tourism Extends PGA Tour Partnership

The PGA TOUR and Hawaii Tourism Authority (HTA) announced a four-year extension of their Official Marketing Partnership that will continue to help promote the state's golf industry through 2014. The partnership dates back to 2001 when the PGA TOUR and HTA aligned to highlight Hawaii's professional golf tournaments and the state's $1 billion golf industry. Hawaii today features more than 70...

Best Buy renews NASCAR sponsorship

Best Buy Co. Inc. has re-upped as a sponsor for Richard Petty Motorsports for the 2011 NASCAR Sprint Cup Series season. Read More >> photo credit

Vladimir Putin Negotiates F1 Sponsorship

Russia's only Formula One driver, Vitaly Petrov, is to receive funding from state-run high-tech company Rostekhnologii following a deal brokered by none other than Russian Prime Minister Vladimir Putin. AFP reports that Petrov, his manager Oksana Kosachenko, Rostekhnologii chief Sergei Chemezov, and Leonid Mikhelson, head of private gas firm Novatek, negotiated the deal in a meeting set-up ...

Firestone's INDYCAR & IMS Sponsorship Under Review

Responding to broad speculation that Firestone could be leaving the sport of IndyCar racing, Firestone released a this statement earlier this morning: The Firestone brand’s current sponsorship contract with INDYCAR and the Indianapolis Motor Speedway runs though the 2011 race season. Bridgestone Americas Tire Operations is committed to the growth and success of our brands. As such, all pro...

Sponsor Takes Stage To Talk About $2.5 M Ballet Sponsorship, Gets Booed

John Gapper of the Financial Times has an interesting sponsor cautionary tale from a recent trip to see ABT's Nutcracker at the Brooklyn Academy of Music. "The excitement started even before the show when David H. Koch, the co-owner of Koch Industries, the largest privately-own industrial conglomerate in the US, came out on stage to talk about his $2.5m sponsorship of the production. Mos...

SP TV: Bill Glenn from the Marketing Arm Talks Bowl Sponsorship

Bill Glenn of The Marketing Arm talks bowl sponsorships with MSNBC's Richard Lui.