Ex-GM Marketing Boss: Man U Deal Was 'No Brainer'

The $559 million deal that seems to have cost former General Motors global marketing chief Joel Ewanick his job was a "no brainer" Ewanick said at this week's J.D. Power Automotive Marketing Roundtable. More on the Manchester United-GM deal via Automotive News: In his first public remarks about his July 2012 ouster, Ewanick said Tuesday it was clear that the deal would bring Chevrolet in...

Coca-Cola Sponsorship Petition Has 300,000 Signatures & Counting

Public pressure is mounting on Olympic sponsors to take a stand on Russia’s new anti-gay laws in the run up to Sochi. Here's one example. The IOC's longest continuous sponsor, Coca-Cola, is the recipient of a petition that now includes nearly 325,000 names asking the beverage giant to condemn Russia’s anti-gay laws and call for their repeal.

Preventing World Series Ambush Is A Lengthy 4 Month Process

Dunkin Donuts is about as Boston as brands come, but as most of you know you won't see them at Fenway this week. In between the foul poles at least. It's all part of the extensive 4 month process that Major League Baseball takes to protect its corporate sponsors at the Fall Classic. Jeremy Cohen, MLB's vice-president of corporate sales and marketing detailed the process for USA Today: "...

Teams Look To Cash In On Courtside

Sponsorship may still not be "between the white lines," but it's creeping ever closer. Earlier this month, the Indiana Pacers became the first NBA team to sign an on-court sponsorship deal and today Wall Street Journal confirmed last week's tip that Samsung will be bringing tablets to NBA benches this season. To round out a hectic day around the league, the Raptors have become the second NBA te...

The 6 P's of the Perfect Sponsorship Proposal

When you first start thinking about sponsorship it's often associated with an immediate financial need... I need money to get my event off the ground or fund this movie idea. I want to provide additional services to my local community or I want someone to help pay the bills on my race car. You know what I mean... It's this "what's in it for me" attitude that could be holding you back f...

The First 3 Questions Potential Sponsors Ask Themselves About Your Proposal

You've been pounding away for months now, cold calling potential sponsors only to get the brush off from a gatekeeper or sending out proposals that never get a response. It's becoming depressing and you're starting to get upset, angry even, that no one can see your potential. Don't stress, you're not alone. It's the dilemma of many sponsorship seekers. If this is happening to you then ...

Watch Jon Stewart Take On Sponsored News Segments

Last night, John Stewart took on the topic of CNN's sponsored Couch Walk. Check it out... The Daily Show

3 Stats From This Week That Say It's A Great Time To Be Selling Music Deals

There's been a plethora of data out this week that point to an increasing appetite for music sponsorships. Here's three recent stats that make the case... 1. Fifty-one percent of U.S. consumers and 76% of festival attendees feel more favorable to brands that sponsor a tour or concert. Read more - Billboard 2. Sponsorship revenue at Live Nation is up 11% or $17.5 million over the first ni...

Oops! Watch A 5-Year-Old Shoot Down Jimmy Kimmel Live Sponsor

In theory, the giveaway should be the easiest part of any sponsorship activation. Particularly, one would think, when the recipient is a 5 year old. Jimmy Kimmel found out otherwise when 5 year old prodigy Arden Hayes informed him he was getting an iPad for Christmas. Mediaite has the hilariously cute clip here, which was later edited for obvious reasons.

Custom Sales Research From SponsorPitch - Introducing Property Manager Elite

We're excited to announce today that for the first time highly customized sponsorship intelligence, tailored uniquely to your property and updated in real-time, is now a reality. If you spend a lot of time wading through the same reports every sponsorship seller is reading hoping for a lead or two that may be relevant, you're going to love customized research. Property Manager Elite uses a...