Meetup.com Now Allows Sponsors to Target 80,000 Groups by Interest & Location

Is this where the sponsorship model meets the daily deals craze? Today, popular common interest website, Meetup.com, launched MeetUp Perks which allows local businesses to target the nearly 80,000 groups in its community with discounts, deals and other membership benefits. Here’s how it works: Businesses and organizations offer really compelling Perks (e.g. 25% off yoga class, free meetin...

Philadelphia Union Get Sponsorship from Bimbo

The MLS' Philadelphia Union is set to announce a reported 4 year, $12 million jersey sponsorship with Bimbo Bakeries USA, the U.S. arm of Grupo Bimbo. Bimbo will also reportedly become an official sponsor of Major League Soccer. In November, Bimbo bought Sara Lee for $959 million, and said it wouldinvest in excess of $1bn in manufacturing facilities and manufacturing jobs across the US over...

Report: Disney, Mastercard Ink Massive EMEA Partnership

Yahoo! France is reporting that The Walt Disney Company, Euro Disney Associated and MasterCard have agreed to a major sponsorship deal that will run through 2017 and cover Europe, the Middle East, Africa, Russia and the CEI (Community of the Independent States). The agreement will make MasterCard the official payment services partner of The Walt Disney Company, for these regions, and will p...

WPS Picks Up Energizer

Women’s Professional Soccer (WPS) announced today that Energizer Personal Care, LLC has partnered with the league as a national sponsor for the 2011 WPS Season with its Playtex Sport brand tampons product line. The activation will center around the brand's “Be Unstoppable” tagline and “Be Unstoppable” Movement which encourages girls to exude confidence. Terms of the deal were not released. T...

So That's How Groupon Plans to Spend that $950 Million Round..

Ad Age reports that daily deals start-up, Groupon, has purchased a pre-game ad spot for the Super Bowl, after reportedly being shut out of the game, itself. Ad Age says Groupon is working with Crispin Porter & Bogusky in a move that indicates the start-up is ready to pursue more traditional marketing channels such as TV, radio, billboards, sponsorships, etc. Read more from Ad Age

MSG Signs Forex Trading Service to Official Sponsorship

Foreign exchange trading service, Alpari, and Madison Square Garden, today announced a new marketing partnership that will make Alpari an Official Partner of the New York Knicks, New York Rangers and Madison Square Garden. This agreement is Alpari's first with a US sports team, though it did sign a major sports agreement with Russian football team FC Spartak just last month. "We are excited...

Arco Arena to be Renamed After Power Balance Bracelets

The maker of Power Balance sports wristbands has reached a tentative agreement to take over naming rights at Arco Arena. A source with knowledge of the deal told The Bee that Power Balance LLC has made a tentative agreement for a five-year deal. Read More Read more: http://www.sacbee.com/2011/01/11/3316823/arco-arena-to-be-renamed-after.html#ixzz1AlrYsgr5

In Its 16th Year, FLW Extends Chevy Sponsorship

FLW Outdoors has extended their agreement with Chevy, a longtime partner and supporter of tournament fishing. The partnership began with FLW Outdoors' inception in 1996, making this their 16th year as the official vehicle of FLW Outdoors. "Their continued partnership exemplifies Chevy's long-standing commitment and support of the anglers, fans and the FLW organization," Trisha Blake, preside...

Sponsorship's Nuclear Winter Comes to a Close?

Chicago-based sponsorship firm, IEG, reports that "the dawn of 2011 marks the sponsorship industry's return to full health." IEG's forecast predicts that sponsorship spending by North American sponsors will increase by 5.9 percent to $18.2 billion in 2011, while global sponsor spending should increase at the same rate it did in 2010--5.2 percent. If it holds true, this will bring worldwide spen...

@Twitter Follows @TeamRadioShack

Team Radio Shack revealed its 2011 uniforms last night, and they've got a new follower. None other than Twitter! Cycling publication, Velo Nation, confirmed that a deal has been struck with the popular short form messaging service. “Since the inception of Team RadioShack, we’ve relied heavily on Twitter to help keep our fans around the world updated and engaged, so we’re excited to embr...