Video: Union CEO Explains Bimbo Hook-Up

With all the talk about this deal, it's a safe bet that Bimbo has already put a nice little dent in the $12M ROI. Listen in as Philadelphia Union CEO and Managing Partner, Nick Sakiewicz, explains how the MLS team hooked up with Bimbo (pronounced BEEM-bo) in the first place.

Sooner or Later You'll Know Their Name

As part of a new integrated partnership with the Boston Celtics, Sun Life Financial will be the first-ever presenting sponsor of Celtics.com. Not only that, but Sun Life Financial offices in Boston will host three rallies throughout the season, featuring a Celtics Legend, team mascot LUCKY, members of the Celtics Dancers, and the 2008 Championship Trophy. The sponsorship, which designates S...

How to Find & Keep Sponsors

J.W. Cannon and Lou Imbriano hosted another insightful #sbchat last night. Looking for some great tips on how to find and keep sponsors? Dig in to some free advice from the Twitterverse. #jobs

Less Than 2 Weeks From Event, Skating Champs Asks for County Sponsorship

The organizers of the 2011 U.S. Figure Skating Championships are asking for $40,000 in support from Guilford County less than two weeks before the event is to be held at the Greensboro Coliseum. Read More >> photo credit

Delta Adds Official Airline to Lakers Deal

Delta Air Lines and the Los Angeles Lakers have agreed to a new multi-year sponsorship agreement that will make Delta an exclusive and official airline partner of the back-to-back champions, while it continues to serve as the official charter carrier for the team. The new deal will the start at the beginning of the 2011-12 season. "We're thrilled to extend our partnership with the Los Angele...

Yum! Extends Kentucky Derby Deal by 5 Years

Churchill Downs Racetrack and Louisville-based Yum! Brands have extended their 2006 agreement that made Yum! the first named presenting sponsor of the Kentucky Derby by an additional 5 years. The name will remain the Kentucky Derby Presented by Yum! Brands through 2015. Terms of the deal were not released. "Churchill Downs is very pleased to have reached this agreement with Yum! Brands, a gr...

This Is What $6.3 Mil Will Get You In NASCAR

Lawsuit of the day: Advanced Fluid Solutions vs. NASCAR. In brief, NASCAR says AFS never made the first $500K payment on a seven year, $6.295 sponsorship agreement, therefore according to the agreed terms the deal was terminated. AFS contends that NASCAR did not give prior written notice and says the deal should be re-instated. From the lawsuit, here's a sampling of what was included in the...

Texas Sports Entities Turn to Branded Tanker Trucks for the "Wow-Factor"

A company called Frontier Mobile Media is creatively driving interest and excitement around three (3) Texas sports entities in a totally new way - tanker trucks. Frontier has created unique tanker wraps for Cowboys Stadium, Longhorns Energy, and Mustangs Energy, a move that has generated a lot of attention amongst fans of all ages. Read More >>

Google Sponsors Online Science Fair, Hopes to Find Next Larry & Sergey

Can Google help find the next Larry Page and Sergey Brin? In partnership with CERN, Lego, National Geographic and Scientific American, Google has launched the Google Global Science Fair. It’s open to students around the world who are between the ages of 13-18 who have access to a computer, the Internet and a web browser. Here's an explanation of how it works from Google Education Product ...

USPS Spent $31.9 M On Armstrong Deal, Received $103 M In Value Study Says

While ESPN broke the news that the U.S Postal Service spent $31.9 million to underwrite Lance Armstrong's pro cycling team between 2001 and 2004, a study, commissioned by the USPS and obtained by the AP, estimates that the service received $103.6 million in value from the sponsorship. Read More >> photo credit