Ford, Coca-Cola & AT&T Return For American Idol's 10th Season

Ford, Coca-Cola and AT&T all returned for the 10th season of American Idol tonight. The official announcement of their return came this afternoon from FOX and FreemantleMedia. Ford, a partner since 2002, is returning as the official automotive sponsor and will continue to feature vehicles alongside the show's contestants in exclusive Ford music videos. The “Coca-Cola Judges Cup Design” p...

Ferrari Set To Extend Marlboro Sponsorship

Marlboro is set to stay as Ferrari's title sponsor until at least 2014, according to a report on Thursday. Read More >> photo credit

AmEx Launches Online Skybox For Fashion Week

In its 8th season as sponsor of Mercedes-Benz Fashion Week, American Express plans to open up its Skybox experience, which is exclusively open to Cardmembers at Lincoln Center, to the public online. “Season after season, American Express has been steadfast in showcasing our overall dedication to the industry through supporting both established and emerging designers, and connecting them wit...

OMG! Katy Perry Announces Tour On Facebook, Sponsored By Schick Quattro

As expected, Katy Perry dropped by Facebook yesterday to make the big announcement about her new 41 city North American Tour. Everyone (including us) got all a-twitter about what the tie-in to the social network could be, where she already has 17M friends. Well, here it is. Using Facebook Places/Deals, fans will be able to "check in" to the venues each night, becoming eligible to receiv...

Subaru Sponsors "Puppy Bowl" on Super Bowl Sunday

While Super Bowl advertisers spend millions on :30 spots, Subaru is aiming for a louder bark to its buy (or at least a more cost-efficient one). Today, Subaru of America announced it will be sponsoring a national Game Day Dog Walk Event. In addition, it will be spending its media dollars on sponsoring Animal Planet's "Puppy Bowl VII." To participate in the event, dog owners can sign up and com...

F1 Team Thinking About 'Going Public' With Stock Flotation

Ever wanted to own a piece of an F1 team? Unless you've got a few hundred million this might be difficult, until now. Management of the AT&T Williams F1 team is considering taking the company public. "Williams F1 is considering a flotation on the stock exchange," Adam Parr, Chairman of Williams F1 said. "At this stage, all we have concluded is that it is the best way to secure the future of...

Mercedes-Benz Goes Retro To Activate Fashion Week Berlin

SP's Activation Tactic of the Week Series is supported by Getty Images. As part of our partnership, you can get 5% off when you purchase images at GettyImages.com by using the coupon code XTTPC46N during checkout. Looking to put a new activation twist on title sponsorship of this week's Mercedes-Benz Fashion Week Berlin, the marketing brains behind Benz teamed up with MoMu Fashion Mus...

Tweet Race Ties In Sponsored Events, Ads

While Mercedes-Benz is focused on fashion across the Pond, Team USA is driving buzz with a new viral promotion that will reward a 2012 C-Class Coupe, as well as trips to one of three Mercedes-Benz sponsored events: the 2011 US Open, Mercedes-Benz Fashion Week in September 2011 or the 2011 PGA Championship. The viral promotion will complement Mercedes-Benz' Super Bowl ad buy, a first for the bra...

Italy Accepts €25 Million Colosseum Makeover From Footwear Company

The Italian culture ministry has accepted a deal presented by luxury shoe manufacturer, Tod's, back in December, which will pave the way for the company to provide the Roman Colosseum with a 25 million euro makeover. "You won’t find a Tod’s shoe or bag hanging from the Colosseum’s walls. It’s an undertaking with great cultural relevance and that’s enough," Chairman and CEO, Diego Della Vall...

SafeAuto Enters The Octagon With UFC Deal

Columbus-based auto insurer, SafeAuto, has become an official sponsor of the Ultimate Fighting Championship for 2011. Beginning with UFC 127 and including seven other events during 2011, SateAuto will receive visibility within the UFC Octagon. The company’s sponsorship will also extend to multiple UFC® Fight Nights™ televised nationally on the Spike TV and VERSUS cable networks. “SafeAuto...