Capital One Extends NCAA Commitment By Titling Academic All-American Program

Capital One Financial, already the exclusive credit card and retail bank of the NCAA, has formed a partnership with the College Sports Information Directors of America (CoSIDA) to become the title sponsor of the Academic All-America Program. As part of its partnership, Capital One will receive title sponsorship of the Academic All-America Program - as well as for each of its individual program...

Florida Marketing Firm Suing IRL Over Izod Contract

A Florida-based sports marketing firm that claims it is owed millions of dollars in commissions for landing Izod as the Indy Racing League’s title sponsor is suing the series. Read More >> photo credit

Brand Affinity & GMR Formalize Partnership

GMR and Brand Affinity Technologies (BAT) today announced a formal partnership that will provide GMR with access to BAT's technology and proprietary platform data, as well as a range of celebrity endorsement and advertising offerings. The partnership is an extension of the working relationship both have developed on numerous client projects over the last 18 months. "As an agency, we're const...

AEG, Farmers Insurance Agree To $700M Deal For LA's Proposed NFL Stadium

Backers of a plan to build a football stadium in downtown Los Angeles are set to announce Tuesday that they have reached a naming-rights deal worth $700 million, which would be the most valuable such agreement ever and a significant step toward bringing an NFL team to Los Angeles. AEG, the huge entertainment company that, among other holdings, owns Staples Center and the L.A. Live complex, pla...

Analyst To ISC: Why Aren't You Doing Better?

At last week's Q4 conference call, analyst Barry Lucas, of Gabelli & Company, had a hard time reconciling ISC's flat sponsorship projections in light of an improving economy. Earlier in the call, ISC President John Saunders had mentioned in regard to sponsorship escalators, that "flat is the new up." Lucas posed this blunt follow-up question to ISC execs: "Whether we are talking about cor...

Why Volvo Sponsors Golf

Volvo's investments in sponsorship are primarily focused on golf, sailing and cultural properties. Among its golf holdings are title sponsorships to the Volvo China Open, the Volvo World Match Play Championship and the Volvo World Golf Challenge (formerly the Volvo Masters Amateur). These are just a few of what the automaker says is over 120 sponsorships in the game. Here's Karin Bäcklund, Dir...

MLSE & Live Nation Form Canadian Alliance

Live Nation Entertainment and Maple Leaf Sports & Entertainment have formed a strategic partnership aimed at maximizing their respective operations across Ontario. As part of the new alliance, MLSE will sell and service Live Nation's sponsorships in its properties, which includes the Molson Canadian Amphitheatre. "The Greater Toronto Area is the third highest grossing event market in North...

Starwood Extends Live Nation Pact

Starwood Hotels & Resorts will extend the multi-million dollar sponsorship alliance it signed with Live Nation in 2009. As part of the renewal, members of the Starwood Preferred Guest (SPG) program will continue to be able to use points towards exclusive Live Nation music experiences. Starwood will continue to run promotions and redemption opportunities with SPG, have access to acoustic pe...

This trail brought to you by … Corporate branding considered for state parks

Idaho State Parks, brought to you by … The North Face? Columbia Sportswear? REI? With backup cash dwindling and no new income streams in sight, the state might sign a corporate sponsor to stave off park closures. Read More >> photo credit

Lowe's Locks Down Sprint Cup Title Deal for Kobalt

Lowe's and its Kobalt Tools brand have agreed to a multi-year sponsorship agreement that will make the home-improvement chain's tool brand the title sponsor of the NASCAR Sprint Cup Series race at Las Vegas Motor Speedway, to be known as the Kobal Tools 400. Financial terms of the deal were not released. The Kobalt Tools 400, the 14th NASCAR Sprint Cup event to be held at LVMS, will take plac...