Octagon Adds To Mobile Offerings with New Impact Alliance

Octagon's Athletes and Personalities Division has signed a partnership with Impact Mobile Inc., a company that specializes in providing mobile messaging and technology to retailers, brands, media and entertainment providers, in order to broaden the mobile offerings it provides to its extensive portfolio of athlete and corporate clients. The alliance was formed by the sports marketing firm's S...

The 14 Steps To Pissing Off A Potential Partner

Someone just messed with the wrong sponsor. The "Falling Down"-style boiling point for one brand decision maker came earlier this morning when J.W. Cannon tweeted "sick of getting crappy sponsorship proposals (got another today), so I'm gonna offer you sponsorship sales ppl some advice." That was the beginning and here's what came next. With Cannon's consent, we've posted his 14 sales tips in t...

GOT MILK? Renews Surfing Partnership

Surfing America, an IOC-recognized National Governing Body for the sport of Surfing in the USA, has renewed its sponsorship with the California Milk Processor Board (CMPB), creators of the GOT MILK? campaign. CMPB will retain presenting sponsorship of the Surfing America Prime Series for three more years through December 2013. GOT MILK? has been the the Official Beverage Sponsor of Surfing Amer...

Jaguar Named Official Vehicle of British Tennis

The Lawn Tennis Association (LTA) today announced that Jaguar has become the Official Vehicle supplier of British Tennis. The partnership, which lasts for three years and will make Jaguar the Official Supplier to the AEGON British Tennis Series as well as the AEGON GB Davis Cup Team. In addition to the deal, Jaguar has agreed to sponsor the AEGON Masters Tennis 2010 at the Royal Albert Hall, ...

Better Day: Emirates Airlines or Vladimir Putin?

So, Russia and Qatar get the nod. Emirates Airlines is a FIFA Partner through 2014 and recently increased its flights to Doha. Think today's 2022 announcement will help with that $195 million renewal? Discuss. photo credit photo credit

Competition Wasn’t Part of Chicago Transit’s Apple Deal

The Chicago Transit Authority announced last month that it is looking for a consulting firm to help develop a “revenue-generating corporate sponsorship program” — a plan to sell private companies the naming rights to CTA train lines, train stations and bus routes. Read More >> photo credit

PGA Tour Announces Schedule, New Sponsors

PGA Tour announced that FedEx will be back as title sponsor of the St. Jude Classic today, while announcing its 2011 tournament schedule. FedEx returns as the title sponsor of Memphis' St. Jude Classic after a four-year absence. The Memphis-based FedEx was title sponsor from 1995-2006. "We continue to work on tournament sponsorship commitments and are pleased to welcome new sponsors in Hyund...

Scottish Rugby Scores 7-Figure RBS Deal

Scottish Rugby has announced what it says is "the most significant and far-reaching partnership in the history of the Scottish game." The three and a half year sponsorship, which makes RBS priciple partner of Scottish Rugby, will begin in December and run through May 2014. BBC reports the sponsorship is believed to be a seven-figure sponsorship arrangement. RBS will have an active role in all ...

MBFW Sponsors Take Fashion To The Masses With Consumer Activations

Mercedes-Benz Fashion Week has announced this season’s official sponsors and while the usual suspects are back entertaining fashion's elite at Lincoln Center, many of this season's activations have a downright consumer feel to them. While not everyone can make it into the tents, a few brands are extending the experience beyond Manhattan's Upper West Side. Check out the sponsors that are usherin...

Sponsorship Announcement Gone Wrong

The CEO of Synergy sponsorship consultancy, Tim Crow, asked whether this was the sponsorship gaffe of the year? He was referring to the CEO of Virgin Blue, who yesterday inadvertently announced that Australian swimmer Ian Thorpe (whom the airline just signed to a lucrative sponsorship deal) would win many more medals for Qantas, Virgin Blue's competitor and Borghetti's former employer. The Ag...