Timing Your Sponsorship Pitch For Peak Response Rates

Ask 10 sponsorship salespeople when the best time to pitch is and you'll likely get 10 different answers ranging from a specific day of the week, to the hour of day when inbox's are most likely to be open to a time of year when spending decisions are being made. Though the substance of your pitch is always the most paramount consideration, there are some easy tips and tricks you can institute t...

Eight Sponsor Categories To Keep An Eye On This Fall

It may not feel like it outside yet, but fall is right around the corner. With the change of season upon us, today we're taking a look at a few sponsor categories that are likely to pick up with the change of season: Dental: Dental may not be top of mind when you're thinking of big sponsor categories to fill, but consider that back-to-school is the peak marketing time for most dental p...

Ten Things To Include In Every Pitch Deck

We see a lot of pitch decks here at SponsorPitch and while every one looks a little different (as they should), there are definitely some common staples that are almost always included in the thousands of decks that we've looked at. Here's a quick rundown of the content you need to include to give your prospect a proper initial understanding of the opportunity at hand. While having these it...

When to Price Your Partnership Opportunity

As with most things in life, timing is everything. Pitch your sponsorship opportunity too soon and it may be "too far out," pitch too late and there's "no budget." Similarly, when to have the price discussion with a potential sponsor can be a delicate matter of timing. You'll recall that a few weeks ago we covered some of the common ways to price your sponsorship opportunity, but often time...

The Top Sponsorship Conferences To Consider Attending

While much of the connections and content you find at conferences can be accessed online, there is certainly still value in getting together face-to-face with the leaders and peers in your industry. The schedule of sponsorship conferences can be get dizzying so it's a good idea to carefully plan where you'll spend your conference budget. With that in mind, we've curated a few of the top sponsor...

The (Sponsorship) Price Is Right

One of the most common questions we get at SponsorPitch is how to price your sponsorship opportunity. At the end of the day, the market will determine the true worth of your sponsorship, but there are a few common tactics you can use to anchor the price of your sponsorship from the get-go in your conversation (if you choose - see when to price here) with potential sponsors and improve the chanc...

Five Metrics For Measuring Sponsorship ROI

How will your sponsors measure the worth of working with you? There are many important metrics of success to keep in mind from conceptualization through renewal conversations to maximize sponsorship effectiveness. Winning partnerships begin by first achieving a clear understanding on how you can best paint the picture of benefits reaped for each sponsor in particular. However, there are a few b...

Software Solutions For Every Stage of the Sponsorship Lifecycle

In virtually every industry, new software solutions are helping drive efficiency and results for the modern sales professional. Sponsorship is no different so in today’s blog we’re taking a look at some of the most commonly used tech for each stage of your sales cycle. 1. Building Your Inventory & Valuation - Before you can package and sell sponsorship, you must determine what assets you ha...

The Esports Sponsorship Cheat Sheet

Josh Cella, Head of Global Partnerships at Activision Blizzard advised Hashtag Sports conference attendees that, "Esports is very uncluttered – there’s still so much white space for us to work with brands." That being said, there are different forms of sponsorship that interested brands can occupy with this rapidly evolving space. As esports matures, many of the sponsorship benefits such as...

Cooking Up A Menu of Assets That Sponsors Will Want to Order From

When’s the last time you sat down at a restaurant without a menu? Similarly, sponsors often want to know what is available, even if they’ll more often than not order off the menu and/or make substitutes. So we put together a list of list of common assets that if played right may just make your next sponsor bite! Appetizers: (the traditional/general assets/the staples): Designation (title...